GetResponse Automation | Email Marketing Automation [Email Marketing Ep.6]
📺 ดูคลิป · 👁️ 7,418 views · 📅 2019 · ⏱️ 17:04 · ✉️ Email Marketing / CRM / Funnels
📌 สรุป
คลิปนี้เป็น EP.6 (ตอนสุดท้าย) ของซีรีส์ Email Marketing โดย Simon จาก Metics Media สอนวิธีสร้าง Automation Workflow ใน GetResponse ตั้งแต่ต้นจนจบ รวมถึงการ Segment ผู้สมัครตาม behavior (คลิก/ไม่คลิก) และแสดง workflow จริงที่ Simon ใช้ในธุรกิจของตัวเอง ใช้เวลาประมาณ 10 นาทีกว่า เน้น practical มาก
🔑 ประเด็น / ขั้นตอนหลัก
- เข้า GetResponse → เมนู Automation → Manage Workflows → Create Workflow → เลือก Start from scratch
- ตั้งชื่อ Workflow (เช่น 'Affiliate Marketing Workflow') แล้วเริ่มด้วย Block แรก: Subscribers — เลือก List ที่สร้างไว้ และ Landing Page ที่ต้องการ
- ลาก Block 'Send Message' เชื่อมต่อกับ Subscribers Block เพื่อส่ง Welcome Email ทันทีที่มีคนสมัคร (ถ้าต้องการดีเลย์ให้ใส่ Wait Block ก่อน)
- เพิ่ม Wait Block (เช่น 1 วัน) ต่อจาก Welcome Email แล้วลาก Send Message Block ใหม่เพื่อส่ง Email ชุดถัดไป — ต้องสร้าง Automation Message ใหม่ก่อนใน Draft
- ใช้ Block 'Link Clicked' เพื่อ Segment — คนที่คลิก Link เข้า Branch หนึ่ง คนที่ไม่คลิกเข้า Branch อีกอัน (เช่น Wait 1 วัน vs Wait 3 วัน) และส่ง Email ต่างกัน
- Simon แสดง Workflow จริงของตัวเอง: แจก eBook Instagram → Welcome Email ส่ง eBook → ถ้าไม่คลิก Wait 2 วัน ส่ง eBook ซ้ำ → ถ้าคลิกแล้ว ส่ง Video ขาย Growth Service → ถ้าไม่ Open Email ใช้ Subject ใหม่ส่งซ้ำ Email เดิม
- ปลายทาง Workflow ทุก Branch รวมเข้า Newsletter Sequence (YouTube videos ที่มี Affiliate Link) — แยก Newsletter ออกจาก Automation เพื่อไม่ให้ Email สลับกัน
- สามารถใช้ Action เพิ่มเติมได้เช่น Move to List, Add Tag เพื่อแบ่งกลุ่ม Subscriber ตาม interest
🛠️ เครื่องมือ / บริการ / ลิงก์ที่พูดถึง
- GetResponse — Email Marketing Software, มี 30-day free trial (ลิงก์ใน description)
- GetResponse Automation Workflow Builder — ใช้สร้าง Email Sequence อัตโนมัติ (รวมอยู่ในแพลนทั่วไป)
💡 เอาไปใช้ / ข้อสังเกต
- Automation ช่วยให้ส่ง Email หลายร้อยฉบับล่วงหน้าได้โดยอัตโนมัติ — เหมาะมากสำหรับ Affiliate Marketing เพราะ warm up ก่อนขาย
- Strategy หลักของ Simon: Value Email สลับ Promotional Email — อย่า pitch ตั้งแต่ต้น ให้ give value ก่อน
- Segmentation ด้วย Link Clicked มีพลังมาก — คนที่ engage มากกว่าควรได้ Email ที่ push offer เร็วกว่า คนที่ยังไม่ engage ต้อง nurture ต่อก่อน
- เทคนิคประหยัดเวลา: ถ้าคนไม่ open email ให้ใช้ email เดิม แค่เปลี่ยน Subject Line ใหม่ — ไม่ต้องเขียน email ใหม่ทั้งฉบับ
- แยก Automation Workflow ออกจาก Broadcast Newsletter เพื่อให้ลำดับ email ไม่ปนกัน — คนที่ยังอยู่ใน Sequence จะไม่โดน Broadcast ขัดจังหวะ
📄 Transcript เต็ม (English, 2,757 คำ)
welcome to the sixth and final episode of my email marketing series in this one we'll be setting up our email automation in the email marketing software get response I'll show you how you can build an email automatically if you've watched the whole email marketing series all up until this episode that's awesome but if this is the first time you've watched one of my videos I want to welcome you to my channel my name is Simon and on this channel you'll get the best tutorials tips and tools you need to create a successful online business so consider subscribing for more videos just like this one and I will also leave a list of all the tools and services I'm using down below in the description so you can check them out at any point of this video to build our email automation system we're going to be using the email marketing software get response if you already have an account with get response great if you don't there's a link down in the description that you can use to get a 30-day free trial so you can pause this video and get an account and once you're done we're ready to jump into my computer and get started ok I'm now back inside of the get response dashboard and to set up our automation email workflow we're going to go to the automation button up top here where we've also already set up our automation email which is the first one that we'll be sending out which is the welcome email so what we're going to do now is go to manage workflows and then click on create workflow if you're doing this for the first time there might be some windows popping up to kind of give you a tutorial about everything you can go through that or you can just click it away and watch this one I'm gonna explain everything to you right now so here you also have a different templates that you can use but for now we're just going to build it from scratch so we're going to click on start now here you also have some different pop-up windows some tutorials it's probably worth reading this so if you go through it the first time you can start reading this but for now we can we give our workflow and names or for me for example it would be affiliate marketing workflow something like that and then we have to start with with a block so and what we're going to start with is subscribers so enter your name up top here and then click on subscribers or subscribes nice so also and there would be an interactive tutorial when you first do this if you want to turn this off just go to the interactive tutorial button here and then switch this to off all right so this is your workflow area where you build your workflow and on the right side you have different blocks every block has a different feature so what we have now is the the first one subscribed by any to any list via any method and what we want to do now is we want all the people who sign up on our landing page to our list that we've made we want them in this block so the way we do that is we click on this block and then we go to select the list click on specific then choose the list that we have created which is for me they get response tutorial one click on that and then we have to select a method if you have multiple landing pages and you want to divide them up then you can choose the method here you can choose the lining page go to landing page and then choose the one that you've created for example we've named ours example in this tutorial so I would choose this one but if you only have one landing page you can just leave this out and it will still work because everybody who's getting on that list will end up in this block here alright so what we do now is everybody who's landing in this block we want to send them our welcome email so we go to the right side here and go to send message then what we do is we just drag the send message block in our workflow area here and then we're gonna come we're gonna connect these two so now everybody who is here who ends up here this message will be sent to them immediately so now we have to choose the message that we want to be to want to send so now we go to the right side again we click on the clock and go to the right side and then choose drafts because the message that we've created is now in the drafts then choose the message so we only have one created the welcome message so we choose this and then it asks you to or tells you that we need to change it into an automation message so just click apply and now the message is in there so now it's already done so that if somebody enters their email address on your landing page and they confirm that they want to be signed up for your email list they will get this message immediately if you don't want to send it immediately you can enter a wait block in between these two blocks the wait block is down it's down here but I want to send it immediately so I'm just gonna leave it like this but what I actually want to do is I want to send a couple of more emails after they have signed up so after they've gotten the welcome email I want to send another email a day later so what I'm gonna do is I'm gonna take the wait block down here and I'm gonna drag it into the my area and again I'm gonna just connect it if you want to have them wait two days then just change this to two you can also change the hours or whatever you want but for me I'm just gonna leave it to one like for example if I have a product I want to I want to promote then I'm gonna have a email series like five emails or something and then on the last two I will promote that product so we there wait one day and then I will send them another email so I'll drag in the message connect it and then I have to choose again what kind of message I want to send them and of course you have to to mate to craft you have to write that message first so you have to go in your automation messages and then create that message because right now we only have one message a welcome message but if you want to make more you can just go to to this button here and open this in a new tab by holding down the command button on Mac I don't know how it works in Windows but I'm sure that's that's the way you can do this and you have two tabs open and you can switch between these two tabs and then here go again to automation and to automation messages here now we have the welcome s that we've created in the draft section the status is draft and now we've used this message you see that it's in use so we have it twice and you can also filter it here so if you want to only see the messages that are in use just take the in use and you will only see the one message if you want to make more like for a second email just create grah draft and write another email that you can insert in your workflow so let's go back to our workflow and actually build this out so that we have our our email sequence set up so let's say I want to after this email is sent I want to have them wait another day and then and then send another email and then they should wait another day and then I'm gonna send another email so like this okay so now let's say with this email this is like a promotion or it's linked in its to my website or whatever and I only want to I want to kind of segment it so that people who actually click on the link they they will get another email compared to the ones who don't click on a link so what I can do is I go to the right side and I can choose link clicked I drag this one to the workflow area and connected like this and now I want to send actually let's say everybody who's clicked a message they will wait another day connect it and everybody who didn't click any link they will wait three days so dragging the weight one day and then change this to three so now everybody who has clicked waits one day everybody who hasn't like wait three days cool so now everybody who has clicked will get another let's say promotion message and everybody who didn't click will also get a message but the message will be different it will be maybe some more value emails maybe some more emails to warm them up for your promotion or something until you pitch your your your offer again so this is a cool way to kind of segment the people going through your workflow and you can actually build this out to eternity so the powerful thing is that if somebody signs up for an email list you will just get here and after this every everything will happen automatically and you can send hundreds of emails and that you've prepared in advance and like you to evaluate email value email value email and then you send it like a promotional email and then you again send valuable emails and stuff like that so I hope you see how powerful this can be and you have a lot more options here you can move move people around like you can say if if this math if this link hasn't been clicked then you wanna you want to move them to a different list like move to list and then you add here another list or you can you can add a tag you can tag them something like I don't know not interested or something and then you kind of know what people who your subscribers are and what kind of emails they want from you as beginner you probably will not go too crazy with this and you actually shouldn't because yeah it can be a little bit get a little bit complicated fast but right now I want to show you a workflow that I currently have for one of my businesses so I kind of got an idea how it can look like so now we're actually in my real gut response account that I've had for a while and here's a workflow that I've built it's it's like nothing special actually but it's kind of to show you how it can look like so I give away an e-book and that I've wrote about how to get your first 10k followers on Instagram so I know everybody who downloads this ebook is interested in growing on Instagram so with the first with a welcome message I said just send them the e-book and then I already segmented so that everybody who clicks the link will go further in the workflow and everybody who doesn't click the link that didn't take a look at the e-book so they didn't download the e-book what I'm gonna do is I'm gonna let them wait two days and then I'm gonna send another email sending them my ebook again so I don't know I'm gonna send something like I don't know if what got delivered or something or maybe you forgot to check it out or something like that so get a second chance that they download your ebook and then they go back to the same workflow and after two days they will get a email where I sent them a video about the growth service that I'm offering and I explain everything works so maybe if somebody is interested here I will already make a sale for my gross growth service for Instagram and here the same again if somebody doesn't open the message then I will wait two days and then I will send the same email again but with a different title so I know they haven't seen the email because they haven't opened it so I can just use the same email I don't have the time to take the time to write another email but I use a different title so maybe the first title didn't work the first subject line so maybe the second subject line works and then they go back into this workflow and here it it segments people who have clicked on a link and people who haven't clicked on a link actually here I should do some more messages some more value emails and then maybe promote my growth service again but I haven't done that actually what I've done is I've sent everybody to my second sequence which is just my YouTube videos that makes sense if you you wanna grow an Instagram so here I have my series about how to make money on Instagram so the first one is five ways to make money on Instagram then they wait one day and then they get the message about a method that I'm explaining here and so on and then I basically send them to the emails where I explain which tools they're gonna use to make that method work so and all these these videos have affiliate links under in the description so that if they decide to to go to to use these tools that I'm using I will get a commission and what I can actually do also is like promote Instagram course here I actually haven't built this out to the full to the full scale right now but there's a lot of you lot what you can do you can really prepare hundreds of emails and I also have a different entry points so these are my jarv settings that people can download and they will get to the same to the same eventually and then I will send them all to my newsletter once they have all gone through this workflow where I will just send them broadcast messages like when I upload a new video I will send them a message but I will only send them through this through this newsletter list so that all people who are in this workflow they will not be disturbed by some random email getting in between or something so I hope you kind of understand how powerful this can be if you if you build it out right and you have a thousand more possibilities than what I've shown you just now but this is a beginner tutorial so to go more in detail would be too much and this is just to show you how how something like this can look and that concludes my 6 episode email marketing series I want to thank you if you watch it all the way through until this point I've had a lot of fun putting this stuff together for you guys and if you enjoyed this kind of training let me know by giving it a thumbs up and let me know in the comments section what I could do better in my next series also if you're interested in building a passive income online you can download my ebook where I explain how you can build a passive income using affiliate marketing in seven steps it reveals how affiliate marketers make over ten thousand dollars in passive income online and how you can get started today for free anyway I wish you a wonderful day and I'll see you in the next video