ActiveCampaign Review (What you NEED to know)

what's up this is simon and in this review video i'm going to give you a walkthrough of the email marketing software active campaign so that after watching this video you'll know exactly if activecampaign is the right choice for your business as this is a review video i'm going to give you an overview of activecampaign so that you can get a feel for the software and eventually decide if you want to go ahead and use activecampaign for your email marketing so if after watching this video you decide that activecampaign might be the right choice for you you can use the link down below in the description to sign up for a 14 day free trial so you can try out the software for yourself i also have a complete step-by-step beginner tutorial for active campaign which includes the entire email marketing setup that you can also watch on my youtube channel and also leave a link to that down below in the description alright so let's actually go ahead and take a closer look at activecampaign now one reason many people choose activecampaign over other email marketing providers is their very good deliverability rate which means that the likelihood of your emails actually ending up in the primary inbox or for email subscribers is a lot higher than with other email marketing providers deliverability is really something you should care about when you do email marketing because everything is pretty much going to be worthless if your email subscribers don't see your emails because they end up in the promotions folder or in the spam folder or they don't arrive at all and another reason why many people choose activecampaign over other providers is the fact that they have very powerful email automations so you can build email sequences and customize the email journey people go through based on how they interact with your email content so for example you can send people down different ways based on if they have opened your emails if they have clicked any link in your emails or if they have visited certain pages on your website they also give you some pre-made sequences for different scenarios in industries the automation possibilities within activecampaign are really endless so it's hard to find something you cannot automate with their automation feature so if you're focusing heavily on email marketing by giving your customers the most customized email journey possible then activecampaign is really a good option for you you can also segment your subscribers by giving them different tags based on how they interacted with your content so that you can send interest-based emails and don't bother people that are not really interested in a certain topic that you're sending via email that way you can also increase your open rates and your delivery rates and it's overall a better experience for your subscribers so you see activecampaign has an insane amount of possibilities but it comes a bit at the expense of how easy it is to learn and use this provider because you have so many possibilities at every step of building your email marketing you have to go through a lot of options when you're actually building something which takes a bit more time to actually get something going but again don't worry if you are a beginner you can use my complete step-by-step tutorial to set up everything with an active campaign and you will get familiar pretty quick navigating through this software now when it comes to the actual creation of your email marketing campaigns activecampaign works pretty much similarly than most other email marketing providers you can either choose from a template that they already give you and then adjust that to your own message that you want to send out or you can build one from scratch using their drag and drop email editor so you can just drag in different blocks and then adjust them however you want to i do like the personalization options they give you here and also that you can save different blocks as a template for your next emails that you'll be creating what i also find very useful within activecampaign is the possibility to split test different emails against each other to find the best title the best content or even the best from information that works the best with your audience to improve open rates click through or even conversion rates if you're actually selling something okay so let's move on to the different ways activecampaign gives us to acquire new email subscribers so if you have a website what you can do is just create a simple registration form and then put that form on your website and that's how your visitors can sign up for your email list and once somebody enters their details there they will automatically be imported in your email list in activecampaign now the second option which is something they have just recently introduced to activecampaign is the option to build a landing page using their page builder so what you can do is just choose a template that they already give you and then adjust the content a little bit to your own business or you can start from scratch and just drag in different parts from the section menu and then build up your landing page you can also add your own domain to that landing page and then drive traffic to it to grow your email list now again this is a new feature that they have just recently added but i've played around with it a little bit and i'm pretty happy so far with how you can build your landing page there activecampaign also comes with a lot of different integration options such as shopify facebook google analytics or wordpress they also have very good analytics and reporting that goes beyond just open rates click-through rates and stuff like that so you have a good basis in order to optimize your email marketing from the analytics that they give you what i think is also very important when choosing your email marketing provider is the responsiveness and quality of their support team when i was new to email marketing i was spending a lot of time trying to figure out how to do something and that's where a good support comes in very handy and it can save you a lot of time but when they're not responding right away it can be really frustrating because then you have to wait until they send you an email and once they do you have to dive back into the problem you were having so when you have a problem with activecampaign what you can do is just go to the bottom right corner click on little help icon and then start a chat with them and then they will try to help you out so the quality of their support is pretty good they're able to help you out pretty quickly when they're actually online unfortunately active campaign doesn't have a 24 7 chat support yet so depending on when you contact them you might actually have to wait a little bit until they will get back to you via email but in my experience they are actually online most of the time so i only had to wait like one or two minutes until they got back to me and actually were able to solve my problem what they like to do is actually prepare a little video tutorial for your specific problem so that they can help you out that way which i think is very helpful okay so let's now also look at their pricing and at a couple of more features that they offer in each plan now activecampaign prices their services like most other email marketing providers out there which is based on the amount of how many email subscribers you have on your email list so the bigger your list gets the more you'll have to pay on a monthly or yearly basis so you can get started with the lite plan for fifteen dollars per month or nine dollars per month if you decide to pay every year instead of every month with the light plan you'll get the main email marketing features such as sending newsletters subscription forms or email automation i think it's really cool that they have their powerful automation feature inside of their light plan because that's really what makes a lot of people choose active campaign over other providers some of the main features that might make people go for the plus plan is their new landing page builder the crm feature the integration possibilities or text marketing then if you want to get really professional you can look at the professional or enterprise plan that include things like predictive sending using machine learning automation strategy consulting one-on-one coaching custom reporting and phone support but for most of you the live plan or the plus plan will be more than enough for your email marketing so overall activecampaign is one of the best email marketing providers and that you can get right now i would even say it is the best when it comes to email automation so if you want to have the most possibilities building your email marketing system i would definitely go for activecampaign and maybe even if you don't need most of the features right now but you really want to avoid having to switch to a more sophisticated provider later down the road when you really want to get serious with your email marketing however if you're just looking for a very simple and easy to use software that you can use to send out simple newsletters and build simple automations then you don't really need to go for active campaign then i would look into something like made a light or convertkit which are quite inexpensive options that are very easy to use i'll leave links to both of those down below in the description as well and if you're still not sure just go ahead and try it active campaign for yourself they do have a 14 day free trial and i'll leave a link to that down below in the description as well as a link to my full step-by-step tutorial for activecampaign that will show you how to set up everything for your business within activecampaign so what you can do now is give this video a like if you actually found it helpful and then go ahead and watch that active campaign tutorial and get started using this email marketing provider also if you want to see more videos from me what you can do is subscribe to my channel and hit the little notification bell next to the subscribe button so that you don't miss any new videos with that being said thank you very much for watching and i look forward to seeing you in the next video