Print on Demand Shopify Tutorial 2026: Full Printify + Shopify Store Setup

hi there my name is Caleb and in this video I'll teach you how to build a profitable print on demand Shopify store from scratch we'll go step by step in this video starting with setting up your Shopify store we'll design custom products with printify connect those products to your store and we'll take care of important details like legal Pages payment providers and shipping settings most importantly I'll walk you through setting up your store the right way that way you can start making sales as soon as possible by the end of this video you'll have a fully functional print on demand store with that said let's Dive Right In to get started click the link at the top of this video's description to unlock the best deal for your Shopify store right now you can get a 3-day free trial plus 3 months on select plans for just $1 per month you can claim this here by entering your email address and then clicking on start free trial now create a password and click on create Shopify account now Shopify will ask you a few questions but if you don't want to answer them you don't have to you can click on I don't want help setting up which for this video I'll do here now you'll want to choose a plan you can create your store and have everything functioning but it cannot go online until you purchase a Shopify plan for most individuals the basic plan will be perfectly fine so I'll click on try basic and I'll now fill in my payment information once your payment information is filled in click on subscribe for $1 we we have successfully subscribed to Shopify and we can now share our business address once you've filled in all of the essential information click on save business address and if you don't want to do this yet you can also click on ADD later all right we've now signed up for our Shopify account let's start by customizing our theme go to the left hand side and click on online store by default every Shopify store will start with the dawn theme which is the theme we'll be using throughout this video if you'd like to add a new theme to your Shopify store scroll down to theme library then click on ADD theme and then you can visit the theme store since I'm not adding a new theme to my store I'll simply click on customize to get started customizing my storefront here we can see our default uncustomized Shopify store to begin customizing Ing and branding our website let's navigate to the left hand side and click on theme settings let's begin by uploading our store's logo to do that click into logo and then select your logo here I'll click on upload or add images and I'll find the logo that I want to add into my website I'll double click on it to upload and then on the bottom right hand side I'll click on done now my logo will be uploaded to my store next back on the left hand side let's check out the colors tab here there's a few pre-made color schemes for you to choose from but you can add a scheme to add your own brand colors onto your website let's go down one more to typography and I'll change the font on my website to do this I'll click on font and I'll scroll down and I think I'll do archivo for this website I'll select the font I want by clicking on it and then clicking on select now I'll change the body font as well to archivo and now I'll click on select now let's go to the layout tab on the left hand side here I'll change my page width to 1,000 pixels this will make it to where more information can be displayed on our page in a smaller space let's go down another to animations I'll make sure that reveal sections on scroll is turned on and I'll change my hover effect to 3D lift now that we've configured some of our theme settings let's go back to the top left and click on sections here now we can see that we have a header a template and a footer and we can add sections into each of these areas let's start by checking out our announcement bar at the top I'll click into this and on the right hand side I see some options that I can change for now I want to change the text inside my announcement bar so I'll go back over to the left hand side and find the text here it currently says Welcome to our store I'll click on this and I'll change it to read welcome to fur prints which is the name of our print on demand store to save that change I'll navigate to the top right and click on Save now let's move on to our header on the left hand side I'll click into this and again on the right hand side we'll see some options appear that we can change I'll change the color scheme of my header from scheme one to scheme three I think that looks a little bit better and now you can actually see my logo here below our header we can see our image Banner and we'll change this a little bit later on in the video once you're done making changes to your header and announcement bar navigate to the top right and click on Save now we'll head over to the left hand side and click on exit we've now created a basic Shopify store to turn it into a print on demand store we'll have to sign up for a service like printify you can check down in the description to find our affiliate link and that'll make make sure when you sign up for printify that you're getting the best possible deal simply fill out your information and click sign up back on Shopify we'll need to add printify into our store as an app we can click on add apps and then find printify here and if you can't find printify here on the list just click on Shopify App Store and you can search for it there let's click the download button here and we'll click install to install printify into our Shopify store once printify has been added as an app into your Shopify store you'll be greeted by this page here to sign into your account simply scroll down and find the sign in button at the bottom let's click on that now input your information into the email and password fields and then click on sign in once that's done I'll meet you at the next step we've now arrived to the printify dashboard within our Shopify store the first thing we'll do here is go to the leftand side and click on Store settings we can configure our store name I'll change this to read fur prints and then I'll click on Save on the bottom right hand side here we can see our gpsr settings if you plan on selling products in Europe make sure you click on I intend to sell in Europe next we'll click on wallet on the left hand side and then click on payments you're given a couple options here you can choose to add money into your printify balance or if you scroll down you can add a payment card this is an important step when setting up your printify account because when a customer orders a product from your store it's up to you to pay for the product upfront before it's shipped out to your customer so make sure you add money into your printify balance or add a default card option now let's get to the fun stuff let's click on catalog on the Le hand side and as you can see there are many different products for you to choose from you can do t-shirts sweatshirts best sellers like mugs or even embroidery for this video we'll be focusing on t-shirts so here I'll click on the t-shirts button now here on the right hand side you can see a few different blank t-shirts to choose from I personally prefer to use the Bella canvas 3001 t-shirt but there are many different options for you to choose from on printify find the option you like the most and click into it now let's scroll down slightly on the page and we can select a fulfillment option you can let printify choose a print shop for you but I prefer to choose manually I'll click this option and now you can find providers within your country and you can sort them by printify ranking production time their price or shipping costs I'll go with the top ranked option in this case that's Monster Digital then on the right hand side I'll click on start designing here printify can give you a tour of the interface I'll choose explore by myself and I'll make sure that throughout this video I call out anything that's important for you to note about the interface let's start by checking out the left hand side here you can upload your design they have an AI tool you can add text go to your library add graphics templates and there's a shutter stock and Fiverr integration we'll go back to the top and click on upload I'll select my device and I'll upload a pre-made shirt design for my print on demand store I'm going to be selling golden retriever themed shirts so I'll add in one of my designs by double clicking it and it'll be added to my shirt you'll see it appear here on the middle of the shirt along with this green border around your design you can grab one of the corners click and drag to resize your design and you can click and drag your design around the T-shirt to change the position as you can see when I get close to the middle of the shirt it'll snap in place with this red ruler that means it's centered vertically and if I go down slightly another will appear telling me that it's centered both horizontally and vertically it's also important to note this black border around your T-shirt this border indicates your safe Zone meaning that if you were to take your shirt design outside you'll see it begins to cut off so let's take our design and move it down slightly and make sure it falls within the safe zone I'm happy with the placement here so let's move on to the next step on the right hand side you'll see select variants you can click into this and it allows you to change the color and size variance of your T-shirt generally for print on demand stores darker colored t-shirts tend to sell a little bit better so I'll go with deep Heather I'll also go with black Heather and I'll scroll down a little bit more to find the Heather Navy option as well if I scroll back up to the top you'll see that printify automatically selects the white T-shirt as the default option I'm going to deselect that now if you click into the size tab at the top you can choose to change the size variants listed on your Shopify store I like to keep these as default to allow more options for my customers once you're happy with your variance and your design you can go to the top and click on preview here printify will show you some mockups of your T-shirt this allows you to get a better look at what your T-shirt will actually look like when it's delivered to your customer I'm happy with this so I'll go down and click on save product printify has introduced a new AI optimization feature I'm going to choose to opt out of this though here we can see a few images of our t-shirt additionally we can click on the different variants to change the color and if we click on a mockup library on the top right we can get a little bit more control over these images recently printify has partnered with place it by invat and you can actually create lifestyle mockup images directly on printify creating lifestyle mockup images for your print on demand store using playet is a great way to make your shop look a lot more professional and build trust with your customers if you want to sign up for playet there's an affiliate link down in the description for you to click on to make sure that you're getting the best deal but for our tutorial today we won't be getting too deep into playet we'll be using the default images provided by printify let's start by checking out the right hand side of our image Library as you can see each shirt has four default images selected for it this will be too many for our Shopify store in my opinion so let's remove a few of these I'll want to keep the default first image that shows the front of my t-shirt so I'll click on the X in the top right and remove the additional images and I'll do this for each color variant that's listed on my store now for each of our products on our Shopify store we'll want a featured image I like to choose my featured image based on which color of the shirt I like the most I'm a fan of the deep Heather color that I already have selected so I'll scroll down and find an image that I want to feature on my website I like this image here with the model actually wearing the shirt in person so I'll click on it and you'll see on the right hand side that image I select will populate underneath the Deep Heather variant you can select as many images as you want from here but for this video I'm happy with selecting the single featured image and now that I'm done I'll click on Save selection in the bottom right now if we go back through our colored variants we can see that each of them only has one image and then for our main color deep Heather we have our featured lifestyle image here let's scroll down and begin configuring our title and description I'll start by changing my title to read golden hour T since that's what the T-shirt says on the front and you can configure your description within printify but it's better to do it within Shopify so I'll highlight all the text here and remove it it's also important to note that you can add a size table directly to your description here we'll scroll down slightly to our t tags and we'll remove these autogenerated tags we'll scroll down a little bit more on the page to find the personalization tab this is a new feature that printify has added and it allows your customers to personalize their products it allows them to add their own text designs or colors we won't be turning this on today but it is a cool new feature to try out we'll scroll down a bit more on the page to see our shipping settings as you can see we can choose between economy shipping or standard shipping I'll stick with the standard shipping option for our shipping profile we'll want to make sure that it's on automatically assign a new shipping profile which should be selected by default let's scroll down a bit more on the page to find pricing I recommend configuring your pricing directly within printify though you can do it later on in Shopify printify just gives you a lot more control in my opinion and it's an easier inter face to work with so as you can see the retail price is the price that our customers will be paying for our product printify also shows you the profit that you'll receive per sale along with your profit margin the production cost and the shipping cost for your customer if you want to change the prices of your products go to select all here and click on it and then click on edit price you can edit the price for each of your products here here you can also change it to where you want to prioritize profit or edit it by your profit margin I'll go back to edit price and I'll change this to $19.99 I'd encourage you to use nice clean pricing across your Shopify prints on demand store again this builds trust within your customer and just makes your website look a bit more professional I'll click on apply here and you'll see that the retail price for all of my products has changed let's scroll down a bit more we can see our product visibility here we'll make sure that hide and store is not checked because we want to be able to see the products that we're creating then for variant visibility click on only show in stock variants it means that our customers will not be able to purchase any out ofstock products so for example if a size or a color is out of stock from our manufacturer it's not going to show up on our storefront now the last thing we'll check out is sync product details just make sure that all of these are selected once we create a Shopify collection we'll be able to actually import our products directly into our Shopify collection later on with everything configured let's go to the bottom right hand side and click on publish you'll see that our product is now publishing into our Shopify store now that our product on printify is published on our Shopify store let's go check that out to do that navigate to the left hand side and click on products this will take us back to Shopify as you can see on Shopify our golden hour T has populated from printify let's click into this and we can begin configuring some of our product details here back on Shopify our title I'll keep it as golden hourt and for our description we'll utilize chat GPT to create a fun professional and friendly description that will make our customers excited to buy our product now we're here on chat jpt and we'll give chat jpt a very simple prompt so I told chat jpt that I'm running an online store selling golden retriever t-shirts and I gave chat gbt the name of the product all this information will help create a nice friendly product description that will again build trust within our customers now on once we're done writing our prompt let's click Send and chat TPT will come up with a page description for us and then we can simply just copy and paste it back into our Shopify product page and we'll paste it into our description here next let's move on to Media back on printify we configured our images and we can see them here on Shopify the only image I'm worried about is the featured image here first so let's grab our lifestyle macka up image and drag and drop it to be the first one here now when we showcase a collection or product on our homepage on Shopify this is the image that our customers will see now when our store is complete this is what our product page will look like as you can see we have our main image here we have our variants and thanks to printify when we click on a new color the proper image will show up as well on our product page scrolling down we can see the description we used chat gbt to help us with and overall we have a nice clean professional look for our product page for our category we'll click on t-shirts in clothing tops then we'll scroll down to our variance section here you'll see the color and size variants we chose back on printify one important thing to note especially with color variant if you click into it here you can reconfigure the order of your color variants since my featured image here in my media section contains my deep Heather color variant I like to make sure that deep Heather is the first option in my variance list once I'm done with this I'll click on done I'll scroll down slightly on the page and here we can see our price variants as I mentioned earlier you can configure the prices for each of your product variants directly on Shopify you can do this by clicking on the check mark button here and then clicking on bulk edit but we already configured our prices back on printify so we'll leave this alone for now I'll scroll down all the way to the bottom and we can see our category meta Fields here I'll click on accept all then in the bottom right I'll click on Save now that we've created our product on Shopify let's create a collection to house that product in to do that go over to the left hand side and click on collect c s to create a new collection go to the top right hand side and click on create collection let's create a title for our collection I'll call this Golden Retriever te's and you can add a description but it's not necessary for our collection type we want to make sure that we're on manual that way we have full control over what products are being added into our collections I'll scroll down slightly here and make sure I add in my golden retriever t-shirt to do that I'll click on search products I'll type in T and I'll find my golden hour T here I'll click on this to select it and then ADD Additionally you can add an image to your collection you can do this by clicking on ADD image and I'll select the lifestyle mockup image from earlier then I'll click on done when you feature this collection on your homepage this is the image that will show up once you're done configuring your collection click on save to finalize we have now created a collection to house our products within now that we've created a product and collection let's go back to the Le hand side and click on online store to continue configuring our homepage once here let's click on customize to get back to our store if we scroll down here we'll see our featured product section on the left hand side you'll find that underneath featured collection and if you don't have this on your website simply click on ADD section and then click on featured collection since I already have this on my website I'll click on featured collection on the leftand side as you can see because we've only created a single t-shirt in our store we only have one product showing up here in our featured collection off camera I'll add a few more t-shirts onto our website using the exact same process shown earlier in the video now as you can see I have a few more t-shirts available to sell on my website I created all these in printify using the exact same process as before and just imported them all into my collection now again I'll click into featured collection and I'll start changing some details on the right hand side I'll change the heading to read shop golden retriever T's I also want to change my collection it's currently set to all I'll click into this and then click on replace and then I'll click on my golden retriever te's collection here I'll scroll down and find image shape I'll change this from default to parallelogram see how that looks next I'll turn off show second image on Hover this makes it to where when I hover over an image in my collection it maintains my featured image that I selected earlier now that I'm done configuring my featured collection I'll go to the top right hand side and click on Save now I'll scroll up slightly on my page and then on the left hand side click on image Banner back on the right hand side I want to change the first image to do this I'll click on select and I'll find a good quality lifestyle mockup image that I imported from printify I'll select this image and click on done as you can see that lifestyle mockup image has loaded in here back on the right hand side I want to change my banner height from large to small then I'll go down to image behavior and I'll change this from none to fixed background position now when I scroll down on my website you'll see that it reveals more of the image I chose lastly for my image banner I want to change the text that's in my heading to do that I'll hover over this and click into it and then on the right hand side I'll change this to read 10% off sale now and I'll change my heading size from large to medium now on the left hand side I want to add a new section directly underneath my featured collection to do this I'll click on ADD section then I'll add a rich text section you'll see that populate here on my website now the only thing I want to keep in this Rich Text section is the heading so I'll remove the text and button label to remove this I'll click on the blue popup here then I'll click on the red trash can icon and I'll repeat this step for the text as well now I want to change the heading text I'll click into it and on the top right I'll change this to read our best sellers then I'll go back down to the rich text section and click into it and I'll change the color scheme here to 3 now let's add another section back on the left hand side so I'll click on ADD section underneath and then I'll click on featured product we'll see that populate underneath our Rich Text section and on the right hand side let's change the product to actually be a product on our website I'll click on select and then I'll find the golden mom te let's select this here and you'll see our product populates on our featured product section the only thing I want to do here is remove the printify text to do that I'll click on the blue popup and then the red trash can icon again now you can add as many featured products or collections to your homepage as you'd like but I think I'm happy with this now that we're done one more time let's navigate to the top right hand side and click on Save now that we've created our products Collections and homepage let's begin configuring our policy and legal pages to start this process navigate to the left hand side and click on exit now let's go all the way down to find settings at the bottom of the list here you'll see policies let's click into that and we'll start with our return and refund policy let's click this and then click on insert template Shopify will generate a pre-made template for you to edit depending on the nature of your business and the products that you're selling you may not want to stick with the standard return policy given that print on demand products are made to order but it'll be up to you to configure your own policy make sure you insert your return address here and once you're done click on publish next let's go to our privacy policy this is automated by Shopify so there's not much for you to do here if you'd like to customize it you can turn off the automated policy and that will allow you to edit it for my store I'll keep this checked on and exit out now let's go to our terms of service we'll click on insert template again and as you can see It'll autogenerate another template at the bottom fill out your contact information and scrolling up you'll see that there's other spots where you need to fill in information like here on under Section 10 you need to add a link to your privacy policy scrolling up a little bit more you'll see that you need to add a link to your refund policy in section six and so on and so forth once you're done filling this out click on publish next let's get into our shipping policy as you can see there's no template available for you to add here the reason for that is because of the nature of a print on demand business you're not the one shipping out your own products you're using a print shop to do so back on printify so in order to get your shipping policy we'll need to go back to printify and find the print shop we chose earlier which was Monster Digital let's click on provider info and go to shipping and here we'll find our shipping policy we'll simply copy and paste this over to our Shopify shipping policy page and we'll now go ahead and paste the information from printify into our shipping policy on Shopify once we're done let's click on publish and lastly let's go to contact information if you're selling into the European Union you will need to fill out this page to do that click on insert template and simply fill out the information seen here once you're done click on publish you've now configured your legal and policy Pages for your print on demand store now that we finished that let's go to the top right hand side and click on X now let's go over to the left hand side and click on online store we'll then click on pages as you can see there's a couple autogenerated Pages like your contact page and an additional privacy policy page if you want to add a new page go to the top right right hand side and click on ADD page for example you could create an about us page a sizing chart or an FAQ you can configure the title to read FAQ or whatever page you're looking to create and then just fill in the content here once you're done click on Save and you've created a new page now back on the left hand side let's go to navigation here we can access our main menu and our footer menu which will be really important for our store let's begin by customizing the footer menu to do that just click into it now let's click on ADD menu item then click into link go down and find policies and we can add in all of our policy Pages we created earlier let's take a moment to do that we've now added in all of our legal and policy pages to our footer menu once you're done click on Save now let's go up to footer menu here at the top and click on back let's now customize our main menu to do that click into it here you'll see we have a home button a catalog and a contact I want to create a submenu out of catalog where I can showcase my product Collections and all of my products to do that is very simple click on add a menu item then click into link and then find collections I'll click into this here and I'll add golden retriever T's which is the collection we made earlier in the video then to create a submenu Within catalog simply drag this collection right underneath catalog and move it slightly to the right then when you let go you'll see an arrow appear next to catalog that indicates you've created a submenu I'll click on the check mark here to finalize then I'll go back down to add menu item click into link again and then I'll click into products then I'll click on all products and once again I'll drag and drop this into my submenu I'll click on the check mark to finally I and now my golden retriever te's collection and all of my products are underneath my catalog now that I'm done configuring my main menu I'll click Save now let's set up our payment processor to do that go to the bottom left hand side and click on settings then let's go up to payments by default you'll have Paypal payment selected but but more customers prefer using Shopify payments so I'd recommend going with this to activate Shopify payments click on the activate button we'll first have to submit some information about our business I'll start this process by clicking on submit details go ahead and fill out your information here and I'll meet you at the next step once I've filled out all of my personal information I'll click on submit for verification and then I'll turn on two-step authentication click on turn on once you're here go ahead and set up your authentication method of choice doing this will significantly improve the security of your Shopify account and it will make sure that your account doesn't get hacked or logged into by anyone else in the future once it's configured click on turn on then click on complete with this configured your customers can now pay with Shopify payments with our Shopify payments checkout configured this is what it looks like for our customers on the back end when they check out on our website as you can see they have a t-shirt added into their cart they can click on checkout and our Shopify payments checkout screen will appear once everything's configured it'll be very easy and streamlined for your customers to buy your products now from here let's go to shipping and delivery we'll click on that on the left hand side now because we used printify and we made sure that we synced our product details to Shopify when we created our products originally we don't really have to worry about the shipping profiles but if you do want to take a look at them simply click on the printify shipping profile here you'll see our shipping profile from Monster Digital is available with 72 products being included we can click into this here and we'll see our products that are included within our shipping profile again this was all imported from printify earlier and scrolling down you can see your shipping zones how much they'll cost and if you'd like you can click on the three dots here to remove or edit a Zone I'd recommend that you leave this as is one thing we will want to do though is scroll to the top and go back and here under shipping we have a general shipping rates profile this is automatically created by Shopify and we'll click into it here and we'll simply remove these zones let's click on the three dots here and then delete and then for our international shipping Zone we'll do the exact same thing next on the left hand side let's click on domains in here we'll want to buy a new domain Additionally you can connect an existing domain from a thirdparty site like Google domains or God but buying a domain on Shopify will cost a little bit more but it makes it a lot easier to set it up on your website cuz Shopify handles everything on the back end for you so in my case I'll click on buy new domain and I'd recommend finding a domain that ends in but for me today I'll be doing fur prints. store here you'll see that that domain is available and I can click on buy to buy the domain I'll then click on buy domain to purchase it once you're done purchasing make sure you check your email that you use to sign up for Shopify with to confirm your domain as you can see here I have an email from Shopify and I'll click on this link here to verify my domain I'll click on verify information and the contact information is now verified it can take up to a couple hours for your domain to go live and for everything to finish verifying so don't be worried if it takes a while next let's go down to customer privacy on the bottom left hand side here you'll see that your privacy policy cookie banner and data sales opt out page are all automated by Shopify this is super helpful because all of these things are required for your store to be legally compliant but one setting you'll want to check manually is your double opin for marketing you can find that here underneath marketing settings let's click into it and then let's turn on customer marketing confirmation we'll scroll down and make sure that new email subscribers and new SMS subscribers are ticked and this will make sure that our newsletter is also legally compliant now let's go to the top right hand side and click on the X let's go back to online store in the left hand side we'll click into it here and you'll see that our online store is password protected our store cannot go live until we remove this password to do so it's really easy just click on remove password remember to do this you will have to have a Shopify plan purchased let's click on remove password and our online store is now open to everyone let's click on view store and as you can see our Shopify print on demand store is now online and fully functional if this video was helpful be sure to leave a like on it and if you have any questions make sure you drop them down in the comments thanks for watching and I'll see you in the next video