Instapage Landing Page Review & Tutorial (for Beginners)

what's up this is simon back with another video so in this video i'm gonna show you step by step how to build launch and optimize your landing page using instapage now instapage is more geared towards the advanced online marketer that's also doing a lot of paid advertising because you can optimize your conversions by split testing different elements of your landing page or even create personalized landing pages for each ad that you're running so let's say you're running ads targeting people in different locations what you can do is create a specific landing page for each location so that the people who click on your ads will have the maximum relevancy for what they were looking for that will increase your conversion rates and also lower your cost per click because google gives you a much better quality score because people will actually find what they're looking for so what i'm going to show you in this video is how to create your own landing page with instapage i'm also going to show you how to integrate your email marketing with instapage and how to set up your own domain then we're going to look at some features like split testing to optimize your landing page so if you don't already have an account with instapage you can use the link down below in the description to get a 14 day free trial with instapage so go ahead and set up your account right now and then we'll get started creating our landing page alright so i'm now logged into the dashboard of a new instapage account that i've created for this tutorial and so this should look pretty similar to what you see when you create a new instapage account so to go ahead and create our first landing page we just go to the left side menu here and we click on landing pages then you maybe you see a kind of a button in the middle right here i just see it on the top so just click on create page and then we go ahead and click on landing page then you can either start from scratch or you can choose the blank template or you can just go through and kind of check out the different templates they have right here i think a lot of them look pretty professional so you i would suggest to actually go through them and you can also kind of sort them by what your landing page will be about so what i'm gonna show you how to do in this tutorial is um how to create a lead generation landing page so i'm just gonna go to asset download right here and then i filter out all the landing pages that are specific for somebody that wants to give something away for free in exchange for a lead so in exchange for an email address most of the time so there's like a longer form landing page right there for example where you have a lot of information but to kind of keep this tutorial uh short i'm gonna just choose a very simple one so i'm gonna choose just this one right here where it's just a title an image and then the form on the right side so i'm gonna click on select right here and we're going to adjust everything from there i'm going to name it youtube checklist because that's what i'm going to give away i'm going to give away a youtube seo optimization checklist so i'm going to click on create and then i have this new landing page right here in my landing page list so i'm going to click on it right here and then i'm going to go to the top right and click on edit design to go ahead and design our landing page so on the way um the landing pages are built within instapage is with different blocks so this is one block right near now you so you see this kind of blue bracket right here you also have like a footer block where it says copyright on the bottom and if you want to kind of build out your landing page from scratch what you can do is go to the left side and click on instablocks which is this little plus icon and then you see a lot of templates for a specific block so if you want to insert let's see a checklist of some key features of your business you can choose this one or you can do let's say an faq section or let's say pricing all that kind of stuff you can just insert so let's say i want to insert a pricing i click on insert block and then i insert it on the bottom of this first block right here i just click on insert block and then it will just add it right here and here i can just adjust every single um element here but again i'm just going to keep it simple so i'm going to delete this block by going to the three dots on the top left click on delete block and i'm i'm stuck with this one right here um so let's go ahead and create something real quick so i'm just going to delete this call to action right there i'm going to drag it up a little bit um highlight everything on the bottom drag it up and with insta page it kind of snaps in position very easily so if you want to put something in the middle so let's say i'm going to insert an image right here so i'm going to click on image on the left side choose this one which is my lead magnet if you haven't if you have anything right here you could just upload it from your um from your computer right here and then you will see it click on it click on insert and then you will have it here on your canvas you can always adjust the size right there and if i want to have it in the middle you can just drag it in the middle and then you see those lines here it just snaps in the middle so it's very easy um to kind of um kind of lay out everything so i actually want to replace this so i'm going to click on that click on the kind of trash thing here so it deletes it then i'm going to snap it in position right there make it a little bit bigger like this and let's actually change the title so i'm going to name this just free youtube optimization checklist then i'm gonna change the subtitle to [Music] um to discover how to optimize your videos perfectly for the youtube search algorithm i'm going to also change the size of the font so i'm going to click on it click edit then go to the font size here and i'm going to choose let's say 24. cool i can also change like the font so when you go to the right side settings you can click on fonts and let's say the headlines should be arial black um you can also change like the paragraph to let's say i'm gonna choose lado whatever kind of fits your branding here now let's actually drag this a little bit up right here and sign up free ebook okay i'm also going to change this to where can i send your free checklist and then this to please enter your email address below to get instant access to this checklist because what i'm going to do is i'm going to send them the pdf document of this checklist in the first email that i'm sending to them so i don't want people to be able to download it right here on the landing page which is something you can do but i want people to actually go ahead open my email and then read it and then download the checklist right there so what i want to do now is i'm going to change the the um the registration form here so i only want to have name and email so i'm going to double click on this form and then i'm going to go to the three dots on the right and going to click on delete the same thing with phone number sorry delete and then i'm stuck with name and email work email i'm going to change that to just emails i'm going to click on edit edit and email perfect make it required as well and i'm going to change the button text click on the button go to button style on the right side i'm going to change it the color i'm going to change the color green and the hover color to kind of a light green change the text to download and also make this a bit bigger let's say 22 make also the button size a bit bigger drag it out a little bit and for the form i'm going to click on the format here and double click it and then go to submission and here you can decide if you want to send people to a specific landing page when they enter their details here or you can just have them um stay on this page and just give them a thank you message right there so that's what i'm going to do here so i'm going to just say thank you check your email inbox so that they know they have to go to your to their email inbox and that's the way they get access to this um to this checklist right there if you want to um have a specific landing page for people to go to once they enter the details you just click on instapage right there and then you choose the landing page right here that you've created specifically for um for where people have to go to you can also send them to another url whatever you want you can also click on download right here and upload your file directly to instapage and then they will be able to download whatever you're giving away directly from instapage okay so that's pretty much it let's go ahead and drag this a little bit to the top here so let's say i'm pretty happy with how this looks right now what i can also do is kind of make this a little bit smaller right here and just snap it to the middle perfect so now what i would highly suggest is that you also optimize your landing page for mobile especially if you have a lot of traffic from mobile um so just click on mobile on the top left right here and as you see everything is kind of spaced out and it doesn't look right at all so here's what you want to do is you just want to drag it out so everything looks perfect on mobile as well maybe also make the font size a bit bigger here also a bit smaller okay so just make sure you kind of optimize your page for mobile as well cool then once you are done we're going to click save right here and that's how our landing page is going to look like now we're going to go back by clicking on the top left exit builder and now we're back inside of our dashboard so we're going to go to search and social on the bottom here so to adjust some settings so click on search and social and here what i'm gonna do is just change the page title so i'm gonna name it free um youtube checklist and that's what people will see on the top of the browser so um this where you see landing pages insta page right here um when people land on your landing page it will say free youtube checklist um and then the favicon is also something you want to adjust right now it's the logo of instapage so you see that right here on the bot on the top as well and i want to change to this one right here because that's kind of fitting to this landing page so this is the logo that people will see when they visit my landing page the rest we're just going to leave it as it is i'm going to click save right here [Music] perfect now a next thing we want to do is actually integrate our email marketing software to instapage because when somebody goes to our landing page and gives us their information we want that information to go to our email marketing software like activecampaign convertkit or whatever you're using so that we can then kind of keep sending them emails so we're going to go back here and go to the dashboard and going to click on settings on the bottom left then we're going to go to integrations and what you want to do here is you want to find your software that you want to integrate with instapage so for me um let's say i'm using activecampaign so i'm just going to go to activecampaign click on it and then they will kind of give you the instructions on how to integrate it with instapage for um let's say aweber for example you kind of have to click this link here and then you will see the instructions inside of aweber but for activecampaign um you just have to copy your api key and api url right here so i'm just going to show you how to do it with activecampaign but if you have another one just choose the other one now um let's go ahead and get our api key and url so what i'm going to do is go to activecampaign i'm already logged in my in this active campaign account so i'm going to go to settings and um then once it's loaded i have to go to developer right here on the left side and here's the api access information so i'm just going to copy the url right here and paste it here the same thing with the key paste the key right here then i'm going to click on connect on the right side and now it's already connected so you see connected integrations activecampaign now i have to assign that landing page um to my active campaign account so i'm going to go back to landing pages and choose this that i've just created youtube checklist and then i'm going to go to integrations on the bottom click on form integrations and then choose activecampaign choose the account that i've just assigned click continue then choose your list your email list that people will go to go to continue then you can also give those new contacts those new leads a tag so let's say um interest interest is youtube youtube seo so i know that those new leads are interested in youtube seo so i can continue to send them information about youtube seo that will be visible those this tag will be visible in your email marketing software click continue right here um then you want to assign each form field to um the information for your email marketing software so the thing that people type in the name bar will be just a first name and email will be email obviously then click finish and that's basically it so now we have integrated our landing page to our email marketing software now the next thing you want to do is assign your landing page to your own domain to your own sub domain so for that we have to assign we have to set up our sub domain um with instapage so the way we do that is we go to settings on the bottom left go to domains and you see i already have a subdomain signed up here with instapage i'm going to quickly show you how to to do that so i'm click on connect domain and then you have to decide on what you or you have to choose the registrar that you have so for me i have my domain sitting on bluehost so i'm just going to choose bluehost right here then click continue then type in my domain so that would be matixmedia.com click continue and then you can decide the name of your subdomain so let's say this would be just contents.medicsmedia.com just type in content click continue and then you get the instructions on how to um set up your your sub domain with your registrar provider so for bluehost it's just like this i'm just going to quickly show you how to do it but if you have if you have your domain on godaddy or whatever just follow the instructions that you see here but with bluehost you just go to bluehost log into your account right here go to domains on the left side then choose the domain that you want to set up go to the arrow on the right side and go to dns right here click on it then you scroll down to where it says cname and then you just click on add record and here you just type in content the name of your subdomain points to this is where um points to it says right here it points to secure.pageserv.com you copy this and then you just paste it in here and the total we just leave it as it is and then we're just going to click save i've already set up a subdomain for my instapage account here so i'm not going to do that but you just click save and then you will see your new sub domain in your instapage account you just click continue right here and then um and then you you'll see your subdomains right there and you should probably be able to kind of connect it right away but what will take a bit is the ssl so it will take a couple of hours until your ssl is set up for your campaign your ssl is just a lock icon right here in the top left that it's a secure um connection that's what you want to have on your landing page so and now that we have set up our subdomain we're going to go back to landing pages we're going to click on our landing page and then we go to to the bottom here where it says publish experience and then we're going to go to custom and we're going to choose the domain that we've set up right now so this is the one that i've already active so contents.medicsmedia.com then you can decide on a url name so let's say this is free youtube checklist and then i'm just going to click publish on the bottom right confirm and just like that the landing page is published and you can check it out by clicking on this link right here it will open it in a new tab and that's basically how it will look like again this is the favicon on the top right here that we have set up and this is the name so you see everything works perfectly this lock icon is probably something that will take a bit of time until you see that for your landing page because the ssl setup takes a couple of hours um so we could type in an information right here now and then it would be automatically imported in our active campaign account that we have set up that's basically how you create the landing page now a couple of more things i want to show you here how you can optimize your landing page once you get a lot of traffic so what you can do is you can split has different elements of your landing page so you can go to experiments on the left side right here create a new experiment and then let's say i want to split test the title so i want to see if this title works better than another title so let's go ahead and try and do that so go to name let's say split test split test title hypothesis so what i want to find out is if title number one is actually better than title number two um choose my landing page default experience create and so now i have variation one which is this variation that we have just created now i can also create a new variation so click on add variation create variation i'm just gonna name it variation b that's okay and then i'm gonna click edit on the right side and that once again will open up our editor where we can change different things so again i wanna split test my title right here so i'm gonna just change this to 10x 10x your youtube [Music] youtube views and gonna click save and continue now i've created a new variation so what i have to do now is kind of decide on the traffic split so let's say i want to give both pages an equal amount of traffic so i'm going to change that to 50 and another variation also gets 50 set that split um and then click on start experiment start now and now that the experience mint is live whenever people get to this led to this url here and sometimes it will show a free youtube optimization checklist and sometimes it will show 10x or youtube views and then you'll see exactly what the conversion rate is for each variation so how many people actually sign up um for each variation that you have set up here and then let's say this is like 50 and this is 30 then obviously you want to go for the variation a so this is how you can so continually optimize your landing pages so that's a cool optimization feature they have another cool thing is their personalization so what you can do here is you can create specific landing pages to specific ad so let's say you run google ads for real estate agents what you can do is if you run ads in let's say los angeles you can say on your landing page how to find your home in los angeles and then when you run the same the same you use the same landing page for san francisco it would be obviously better to have the title how to find a home in san francisco so you just change the title for each specific ad and that will um increase your quality score with google because google sees that people will actually stay on your landing page longer because the the landing page is a lot more relevant because you're giving you'll be giving them exactly what they're looking for so that's a very powerful tool as well that they have here on instapage and the last thing i'm going to show you is the heat map so i'm going to show you how that is if you go to a landing page go to the red dots add to the three dots here click on heat map and then we'll when you already have a little bit of traffic or a bit of traffic then you see um where people actually click on the most so if you have a lot of buttons um maybe if you have a longer landing page you will see how far people scroll how where people actually click on which work well which buttons don't work well and you can also see where people hover um so you can just see it right here mouse movements scroll depth and clicks but you don't see anything here because i don't have any traffic yet on this page but i'm gonna show you um so this this is kind of how it looks like when you have some traffic you see how far people scroll and you also see kind of where people actually click on so this would be like a form field right here so you can kind of optimize your optimize your page this way so that's it for this video if it was helpful to you make sure to give it a thumbs up and also go ahead and say hi down below in the comment section and also let me know if you want me to make another more detailed tutorial about a specific part of instapage if you're new to this channel and you want to see more tutorials like this from me make sure you subscribe to the channel and also hit the notification bell next to the subscribe button so you don't miss any new videos that i put out with that being said thank you very much for watching and i look forward to seeing you in the next video