How To List Your Product on Amazon Seller Central (Step-by-Step Tutorial)

all right so let's start creating our amazon listing so the first step is to log into your amazon seller central account once you're logged in you want to go to inventory right here on the top and then click on manage inventory right here you can see you don't have any products listed yet so what we're going to do is we're going to click on add a product right here and then we're going to click on i'm adding a product not sold on amazon and now the first thing we need to do is decide on what kind of category your product should be listed in on amazon sometimes it can be hard to find your category so the easiest way to find it would be to go to your competitors and look at where they have listed their products in so let's go to one of our competitors right here and then we can simply scroll down and here we can see they have put it in the adjustable wrenches category in the top level category tools and home improvement so what i would do is just copy the adjustable wrenches keyword right here then i'm going to go back here and just paste it in the search bar for the category click on search and then we can see three different options how we can put them in the adjustable ranges category so the first one would be tools home improvement power and hand tools hand tools wrenches adjustable wrenches i think this one pretty much makes a lot of sense then we can also go through automotive which doesn't make sense so i'm not going to choose this one or industrial and scientific so the best main category i would think for this product is tools and home improvement so i'm going to choose the first one right here and click on select and now the first thing we want to do is make sure we see all the options so we're going to go to more attributes right here and make sure this is turned on and then we can see here we have a lot more options for our product and now let's go through each tab here from top to bottom and enter all the details of our product now variations uh does your product have any variations in my case i don't have variations so i'm just gonna leave it at no and then here we're gonna have to type in our upc code or ean number that we have gotten before from gs1 so you can just put that in right here and then also select what kind of code that is so in my case this would be a upc code and then we can move on to the product name so just to recap this right here is the product name or product title that you're going to have to put in this field so let's look at how to create our product title a good structure for your product title would be to start off with your brand name and then follow it up with your product name including your main keywords that we have found before using jungle scout and then also add some key features and benefits also including as many keywords as possible then you can also use some words like some copywriting to make it easy to read and also look good for your customers before we create our title we want to get our main keywords from our jungle scout keyword list that we have found before so let's go over to jungle scout go to keywords keyword lists and then look for the keyword list that you have created for this specific product now here you can see those are all the keywords that i have found for this specific product now what we want to do is look at the main keywords right here note them down in a list and then this keyword list we're going to use to create our title so here you can see i filtered out the most important keywords for this product which is bushcraft gear hand auger survival and so on and then i came up with this title right here so i'm going to start off with the brand name which i have just named wild gator as an example then i follow up with the product name so bushcraft hand auger wrench and as you can see each of the each of those words is actually one of the keywords that we want to target that we have found before using jungle scout and then i'm following it up with ultimate settlers tool so ultimate was just a word that i included here to make it um look better and then settlers tools also in our keyword list up here then we have manual hand drill which is also just a keyword that people are looking for then essential frontier survival gear essential is just something to make it look better then frontier survival gear these are all keywords and then we also have some features and benefits now i didn't find a lot of like features benefits specifically for this product but um one that i found makes sense because people are very that it will break very quickly is that i um looked at what the what a good product is made of and that would be like strong high carbon steel so this would just be a title that um that is optimized for all these keywords that you can see up top here and i also um used these dashes to kind of separate each of the main phrases here so it's easier to read for the customer so it doesn't look like you just stuff all the keywords in your title so then once we have created our optimized title we're just gonna copy it and paste it into the product name field right here then under brand name you can just type in the brand name that you have decided on so as an example i'm just gonna type in wild gator right here and then under manufacturer you can also actually just use your brand name so i'm just going to copy and paste it in then the unit count so how many units is in your box um for me it's just going to be one so i'm just going to type in one right here and then you can just continue down here and fill out all the details of your specific product like sizes colors and so on and once you've done that we're going to move on to the next tab which is variations right here if your product has variations you just select the type of variation right here and then type in all the details now my product doesn't have any variations so i can actually just move on to the next tab which is the offer here we can set the price that we want to sell our product for now you can always change the price later on so if you don't know what to put in here just put in something that kind of looks right for you and you can always come back here and change this later on before you actually launch the product however a good strategy to price your product in the beginning is to price it a bit lower than what you actually want to shoot for later on when you actually have some reviews and some social proof uh for your product so you can go to your amazon fba profit calculator which again is a free tool from ecom freedom which you're going to find down below in the description you just type in all the costs for producing and sourcing your product and if you've done that you're going to see your profit margin right here and what you can do now is just play around with the selling price down here and look at what the profit margin is going to be and a good profit margin to shoot for for your launch is going to be like 25 because then you're not going to lose as much money for the launch so here we can for example just try like 26 and 99 you can type that in here and then go up and look at what the profit margin is going to be so we're going to have a 26 profit margin if we're able to sell the product at 26.99 so again this would just be our lawn or launch price and eventually down the road we want to sell at a higher price and make a lot more profit so what we can also do is look at our competition and look at what they're selling the product for so here these are the products on the first page this one is the main competitor so the top one that comes up when you type in most of the keywords he's selling at 38 which the those guys probably have a very high profit margin and eventually we want to also get to this price or even higher however we're not going to be able to sell at this price point because maybe the quality is just as good or even better and it looks better even but we don't have any reviews yet so we don't have any social proof which is really important on amazon and then the second one is sold for 29.99 but they don't really have branded the product so our product is going to look a lot better than this one right here because that they don't even have a logo on the product then the third one as well they don't have a logo they're selling for 25.99 so what we can do here is position ourselves somewhere in between um the second and the third competitor at a price point of let's say like 27.99 so we're a bit cheaper than this product right here they have 36 positive reviews but our product is gonna look a lot more high quality because we have actually branded the product so what we can do is just price it at 27.99 for the launch of the product and then later on when we get some initial reviews we can increase the price and make sure we increase the profit margin as well so i would actually go ahead and type in the price right here 27.99 which i'm gonna use for the launch price for this product what you could also do is set your standard price as a higher price and then enter a sales price right here which then the standard price will be crossed out and it will show like uh there's a discount going on where you can get the product actually cheaper so you can do that if you want to then we can come down here and at the quantity we sell one of the products so we're going to type in one then the condition is going to be new and then we're going to move on max order quantity we're just going to leave that stuff empty what you can also do is you can offer um a gift wrap so people can decide on if they want to gift wrap the the product for an additional fee and this is actually a way you can make some extra profit by not doing any extra work because the work is going to be done all by amazon so i'm going to select yes right here and then under fulfillment channel we're going to select amazon will ship and provide customer service because we're going to be doing amazon fba which means that amazon will deliver the products we will just make sure it will be sent into the amazon warehouse and if you actually take the first one i will ship the item myself then you will just sell through amazon but then you have to physically ship the product to the customer so this is a amazon fba tutorial so obviously we're gonna uh tick the amazon will ship and provide customer service all right and then we can go to the next uh tab right here which is compliance most of the information that you're gonna type in here is gonna be very specific to your product so i'm not going to go through that in detail most of the fields you're probably going to leave empty anyway and if you have any questions just talk to your supplier and they're going to tell you what the details are for your specific product so let's move on to images now for your main product image which is going to be the first one that you upload for your product you're gonna have to adhere to some rules so the first one is that your main product has to be on a white background and it has to fill minimum of 85 percent of the image it also should only show the product for sale so what comes in the box and not anything else that is not actually delivered when when customers order your then the product needs to be fully in frame and it needs to be well lit with realistic colors and you can you also can't add any additional logos so don't add the logo of your brand unless it's like on the product itself then obviously you're just showcasing the product and you can also not add any text or graphics additionally on um on the image sometimes on amazon you're gonna see people are doing that but eventually they're gonna be taken down so you definitely want to not break any rules when it comes to the images here on amazon another thing that is important to have a actual high quality image so make sure your image is 2 000 by 2000 pixels and that way people can actually zoom in the picture by hovering over the picture and the minimum would be a thousand by a thousand but you wanna go for two thousand by two thousand so people can actually zoom in and see details of your product then after the first image just gonna be like secondary images where you can showcase the features and benefits of your product and show it from different angles and so show some lifestyle images of people actually using the product and like them being happy with the product and stuff like that now the key thing here is to make it high quality um and just look at the overall perception of what your listing looks like with your images because if the images are bad quality then nobody is going to buy your product so when we look at the top competitor of this specific product um when you hover over the image right here you can see that you will see a zoomed in version of the image which is only possible if you have a high quality image which is 2 000 by 2000 pixels so that's definitely important um so on the main image right here you can see they have just a product on a white background which is required and you can also see the logo very well and even on the case they have the logo so the branding pretty good here especially compared to the other competitors in for this product market then for the second image they have this just case the product in the case from different angles then they also have an image of the product being used and here they even have somebody using the product now this person really looks like a potential customer so just by seeing that image the potential customer probably can relate pretty well to to this image right here which increases the likelihood of them actually buying the product so if you use people in your product images make sure it's relatable to the customer then you have some more images the product being used another image without the case and then you also have two videos so at some point you want to register a trademark for your brand and that will enable you to put a video in your listing for now you're not going to be able to do that but once you can you should definitely do a video because it really helps people to see the product in action and it will basically help the conversion rate of your amazon listing so if you have the budget for it the best way would definitely be to hire a professional product photographer because images are so important when it comes to selling on amazon now if you have a limited budget you can also watch some tutorials on how to take great product photos and then just take them yourself but make sure you actually put some effort in creating high quality photos because if you have crappy photos then you can do everything else right and you're probably not going to be successful selling your product on amazon so let's move on to the next tab which is the description so here we can put in our bullet points and also our product description so just to recap our bullet points is what you can see right here and then the product description we're gonna have to scroll down and here we can see the product description now a couple of things to consider when writing your bullet points is that you also want to include relevant keywords like the ones that we have found for our product in your bullet points because this will help you rank your product for those specific keywords you also want to focus on your key benefits and also features of your product and by doing that you also want to address the pain points that your customers have and also kill any objections why your customers wouldn't buy the product so in order to be able to do that you're going to have to know your customer as well as possible optimally you would be your main customer so if you would be a person who would buy that product you definitely have an advantage you want to definitely read as many reviews as possible because their people always communicate what they are actually looking for in the product and what they were disappointed off then you also want to join forums of people who are in this specific niche and also just talk to the customers that would buy that product and just by doing that you're gonna you're gonna get to know exactly what those customers are actually looking for and you can communicate that in your bullet points so let's look at this product listing as an example and let's see if we can find some strategies that we have just talked about in those bullet points so it starts off with upgraded r3 powerful massage gun so powerful massage gun is probably one of the main keywords that they're trying to rank this product for we are dedicated to offering a more exquisite and intense sports muscle massager gun this muscle phasia gun is designed with premium metal so premium metal housing and super powerful brushless motor um delivering high penetration so these are probably topics that um they realized the customers care about so they are including this in their bullet points convenient usb type c charging massage gun deep tissue so here again massage gun deep tissue is most likely a very good keyword that they're trying to rank this product for and then one of the objections is probably people not knowing if they can travel with it so they include no worry about charging when you travel with it in different countries deep tissue per cushion muscle massager again a keyword gun can be charged by usb type c with um around and can be charged with power bank too so probably these people are are asking themselves can i use this while traveling and then they read okay i can charge this using usb type c i can charge this using a power bank so this is probably just killing an objection why they wouldn't buy the product ultra portable and silent percussion massager silence probably also something they're worried about like is this thing going to be very loud and then massager for athletes the key demographic here for this product is probably athletes and then when you read this this is for athletes then you're probably going to wanting to buy this product because you can see this is exactly for me the customer so i think you realize here what i wanted to show you so let's move on so again take some time to do some research about what would be good topics to talk about in your bullet points write them out and then you're going to put them in here so here this is the first one then you can just add more and just add a couple of bullet points for your product listing now the next thing we're going to look at is your product description the strategy for your product description is basically going to be the same as for your bullet points so you want to include relevant keywords you want to reinform all the things you talked about in the bullet points and you want to address objections and pain points of your customers and like i've said before when your brand is registered on amazon you're going to be able to use images in your product descriptions just like they have done right here um but in the beginning you're only going to be able to use text however you want to make sure that the text is actually easily readable so you want to use bold titles and use paragraphs and all that good stuff so here's an example of this seller right here they have just like put a block of text which is not really easily readable now to make our description look nice and easily readable we're going to need to put that in here in an html format so we're going to go to a text to html converter i'm using this one from sellerapp.com you're going to find the link to this one down below in the description so you just wanna write out your description make sure it's uh it's perfectly optimized and then you wanna paste it in here and then you can do all the formatting in this field right here so let's say we're gonna do a paragraph right here this one we're going to make bold then we can also use some words and make them italic as well we can also add some bullet points right here or some numbers let's maybe add some bullet points so i'm just going to add some random stuff right here and then once you have created and formatted your description you can simply just copy the html code right here by clicking on copy html code and then you go back to your amazon account and you just paste that in right here now it looks pretty weird right here but later on in the actual listing it's going to look exactly like this one right here so let's move on to keywords and here under search terms you just want to type in all of the main keywords that you want to rank your product for so just go to your jungle scout account look at your keyword list and take out the main words and then you can just paste it in right here and that's basically all you need to do then we're going to click on save and finish right and then as you can see here your listing is being created the process can take up to 30 minutes so just take a break come back in 15 minutes and then you can check out how your listing looks like on amazon now i've refreshed the page after like two minutes and then under inventory manage inventory you should find your listing and then when you click on your listing right here you can see exactly how it will look like on amazon so you can check out the description right here your bullet points and also the title and pictures now the the listing will not be visible on amazon for your customers until your products arrive in the amazon warehouse so don't worry nobody's going to see your listing yet until you actually have inventory