Facebook Business Page Tutorial [FAST & EASY]
📺 ดูคลิป · 👁️ 325,036 views · 📅 2021 · ⏱️ 7:20 · 📣 Ads / SEO / Social Traffic
📌 สรุป
คลิปสอนสร้าง Facebook Business Page แบบ step-by-step ตั้งแต่ต้นจนเสร็จใน 10 นาที เหมาะสำหรับธุรกิจหรือร้านค้าออนไลน์ที่ต้องการมี Page เป็นหน้าตาบนโซเชียล เนื้อหาครอบคลุมตั้งแต่สร้าง Page, ใส่รูป, ตั้ง Call-to-Action จนถึงเชิญ friends มา like.
🔑 ประเด็น / ขั้นตอนหลัก
- ล็อกอิน Facebook ส่วนตัวก่อน แล้วกดปุ่ม + มุมบนขวา เลือก Page เพื่อเริ่มสร้าง
- ตั้งชื่อ Page ให้ตรงกับชื่อธุรกิจ เลือก Category ที่ใกล้เคียงที่สุด (เลือกได้สูงสุด 3 หมวด Category แรกจะแสดงใต้ชื่อ Page)
- เขียน Description ไม่เกิน 255 ตัวอักษร บอกว่าทำอะไรและจุดเด่นคืออะไร แล้วกด Create Page
- ใส่ Profile Picture (โลโก้บริษัท) และ Cover Photo ที่คุณภาพสูง ปรับตำแหน่งรูปได้ก่อน Save
- กด Add a Button เพื่อสร้าง Call-to-Action เช่น Shop Now แล้วใส่ URL เว็บไซต์
- สร้าง Username (custom link) เพื่อให้คนหาเจอง่าย ถ้ายังทำไม่ได้ต้องรอให้มี followers อย่างน้อย 25 คนก่อน
- เข้า Edit Page Info เพิ่มข้อมูลติดต่อ (เบอร์โทร, email, เว็บ), ที่ตั้ง, เวลาทำการ, ราคาสินค้า และลิงก์ social media อื่น
- ไปที่ Settings > Templates เพื่อเลือก/ซ่อน tabs ที่ต้องการแสดงบน Page และจัดลำดับ 3 อันดับแรก
- กด View as Visitor ตรวจดูว่า Page หน้าตาเป็นอย่างไรในมุมผู้ชม
- เชิญ Facebook friends มา Like/Follow Page ผ่านปุ่ม Invite Friends > Select All > Send Invites
🛠️ เครื่องมือ / บริการ / ลิงก์ที่พูดถึง
- facebook.com — แพลตฟอร์มหลัก สร้าง Page ฟรี
- facebook.com/pages/create — จุดเริ่มสร้าง Page
💡 เอาไปใช้ / ข้อสังเกต
- Call-to-Action button (Shop Now / Sign Up / Call) คือจุดเชื่อม Page ไปยัง conversion จริง ควรตั้งให้ตรงเป้าหมายธุรกิจตั้งแต่ต้น
- Username ต้องมี followers 25 คนขึ้นไปถึงจะสร้างได้ ดังนั้น step แรกหลังสร้าง Page คือ invite เพื่อน
- Category ที่เลือกอันดับแรกจะแสดงใต้ชื่อ Page ต่อสาธารณะ เลือกให้สื่อความชัดเจนที่สุด
- สำหรับธุรกิจ affiliate หรือ online store สามารถเอา Page นี้เป็น landing node แทนเว็บได้ระยะสั้น โดยใช้ Shop Now button ชี้ไปยัง affiliate link
📄 Transcript เต็ม (English, 1,432 คำ)
what's up my name is simon and in this video i'm going to show you step by step how to set up a professional facebook business page so let's not waste any time and dive right in first we have to log in to our personal if you don't have a facebook account don't worry just go to facebook.com create your account and then come back to this video once we're logged into our personal facebook account we want to click on the little plus sign in the top right corner this is where we can create something new on facebook we want to create a new facebook page so let's go ahead and click on page that will open up the facebook page editor where we can start setting up our new page so let's start with our page name on the left side of the screen as an example for this video we're going to create a page for an online store selling watches so i'm going to use the name medics watches for your specific page just use the name of your business then let's move on to category we want to make sure to find the category that describes our business as closely as possible so for this page let's choose jewelry and watches store we could choose up to three categories here the first one that we choose will be visible right under the name of our page next let's go to the page description here we get up to 255 characters to describe our business this will help our visitors to understand what our page and business is about so we want to make sure it's as clear as possible and also let people know what makes us unique then let's click on create page on the bottom left now let's continue by adding our profile so we click on add profile picture on the left side we're going to choose an image of our company logo which will then be displayed next to the name of our facebook page then we also want to click on add cover photo to choose an image that will be displayed at the top of our page this is the first thing that visitors will see when they go to your page so you want to make sure it's high quality and also represents exactly what your page and business is about once we've added our cover photo we can adjust the position of the image by dragging it up or down until it looks perfect then we're gonna click save and that will take us to our newly created facebook page however there's still a couple of things we have to set up one very important thing is creating a call to action for our page so let's click on add a button here we can choose exactly what we want people to do when they visit our facebook page so we want to choose the option that turns our facebook page visitors into new customers depending on your business you might want people to call send you an email or sign up for something in our example this facebook page should get people to our online store so what we're going to choose here is shop now then we're going to type in the url of our website and click save next we want to create a username for our facebook page this will make it easier for people to find us and will also get us a nice looking custom link to our facebook page so let's click on create username then we're going to type in the name of our business we're gonna click once somewhere on the window to see if we can actually take this username and when we see a green check mark we can click on create username however as you can see here sometimes facebook doesn't allow us to create a username right away in this case we just have to come back to this step after our page has seen some activity or after we have gained at least 25 followers that usually solves the problem of not being able to create a custom username as this is the case right now we're just going to skip this step for now and come back to it later the next thing we want to do is go to the left side of the page and click on edit page info we've already set up the general info and the categories so let's scroll down to the next part here we can add our contact information like phone number email address and website or in case we don't want to add that information we could just click on my page doesn't have a phone number email or website then we're gonna scroll down and do the same for our business location and again if you don't want to enter your location details just click on my page doesn't have a location if you only operate in specific neighborhoods cities or regions you can define your service area here we could also define our opening hours but as we are an online store we're going to leave it at no hours available so that no specific hours will be displayed on our page then for temporary service changes we're going to click on operation as usual so that visitors see that we're still fully operational even during the ongoing pandemic in the more section we can link to our private policy and for some countries we might also have to give further information in the impressive field right here we could also list our products and give some additional information about our business you could also add a product or service price range to your facebook page if you want people to see exactly what prices they can expect for our example page here we're not going to include a price range so we're going to select unspecified and finally if you have other social media accounts like instagram twitter or youtube you can add them right here now that we are finished setting up our page info let's click on home to get back to our page what we're going to do now is customize our top menu that you see right here so let's click on settings on the bottom left then we're going to go to templates and here we can simply select the tabs that we want people to be able to click on and deselect the ones that should not be visible then we want to make sure that the three most important tabs are at the top because these are the ones that are visible right at the top of our page so let's now check out how our new facebook page looks like as a visitor so we're gonna click on our page name on the top left right here to get back to our page and then we're gonna click on view as visitor to see exactly what our page currently looks like for someone just visiting our new facebook page as you can see we have now a complete and detailed about section a button that leads directly to our website and the customized menu tabs right here what we want to do now is get a couple of people to follow and like our page so we're going to click on exit view as on the top right to get back to our editing mode then we're going to scroll down a bit to where it says invite friends to like your page we're going to click on see all friends and then either select them individually or just click on select all then all we have to do is click on send invites so that your facebook friends will get a notification asking them to follow and like your page now your facebook page is all set up and you're ready to publish your first post if you want to see a more detailed tutorial and learn how to make the most of your new facebook business page then make sure to watch my complete facebook business page tutorial that you see on screen now also if you found this video helpful i'd really appreciate if it clicked that thumbs up button below the video that will really help me out a lot don't forget to subscribe to the channel and i look forward to seeing you in the next video