How To Create A Welcome Email [Email Marketing Ep.5]

welcome to the fifth episode of my email marketing series in this episode I'll show you exactly how to go about writing your welcome email to people who just sign up for your email list I'll also give you some tips and tricks to make sure your emails don't end up in a spam folder of your subscribers if you're watching one of my videos for the first time welcome to my channel on this channel you'll get the best tutorials tips and tools you need to create your own successful online business so consider subscribing for more videos just like this one and I'll list all the tools and services that I'm talking about down below in the description so I can check them out at any point of this video so there are a couple of things that you want to include in your welcome email one you want to thank them for signing up to your email list by thanking them for signing up you make it clear that they're now signed up for your follow up emails and your email newsletter this way they are not surprised when they seen other email of you in their inbox number two tell them what they can expect from you you want to make sure they know what kind of emails they can expect and in what form you'll be providing value to them number three let them know where they can unsubscribe from your emails this is very important you don't want people on your email list who are not interested in the content that you will be providing it just makes people not open your emails or even worse labeling them as spam if too many people do that then email providers like Gmail or al will label your email address as spam and then all your emails will end up in the spam folder and not even your subscribers who are actually interested in your content will read your emails so make sure to show them how to unsubscribe correctly to keep your email list clean next tell them that they should add it to their contacts list and also pull your email into their main inbox folder in case it ended up in the spam folder this will help future emails get into their inbox you can also tell them to follow you on your social media accounts where you're really active but that's really optional because you don't want to ask for too much in the first email so it might be a good idea to share your social media in the second email or in the third email and last but not least give them the lead magnet you promised them for signing up for your list this is most likely the reason why they signed up for your email list in the first place and actually opened your email what I do is I upload the ebook that I'm giving away into a Dropbox folder and then just share the link to that folder what I also recommend that you do is add a picture of yourself or the logo of your brand at the end of each email because it builds trust and it also makes it easier for people to remember you if you want to get the entire email that I'm currently sending out as a welcome email to my new subscribers feel free to sign up for my email list I leave a link to my landing page down below in the description so let's now go and set up our welcome email in our email marketing software the software that we're going to be using is get response if you don't already have an account with get response there's a link down in the description that you can use to sign up for a 30 day free trial so sign up now if you haven't already and let's jump into my computer and get started alright so to set up our welcome email within get response we go to back to our dashboard and then we can click on automation once you're here click on automation messages on the top you can also do this with autoresponders but I suggest you use automation messages because then you have a lot more possibilities later and because we're going to be setting up workflows which is very nice so just go on automation messages and then click on create draft now we have to choose a list that our email should be linked to and I'm gonna choose the list that we have created before which is get response tutorial one and then we have to type in a message name this message name will not be seen by anybody but you this is more so that you have the overview of all your messages so for me if I have a sequence I normally type in this is the first email so one and then what kind of email it is so this would be the welcome email and then the subject line is what they will see on their email in their email inbox before they open your in and this is quite important because this kind of determines if they actually will open your email or not it's not so much important for the welcome email because they will probably check their inbox any way to find your email and open it because there they want to get whatever you're sending them or they just signup for a reason on your landing page but for your further emails along the way you kind of want to find a way to to make maybe a little bit click Beatty so that people actually want to click on it and but don't go too much over the top because it really pisses people off when you just type in something crazy and then the email is very boring so um yeah just kind of experiment a little bit with that it's kind of like on YouTube with the thumbnails it's very important that the thumbnail looks good so whether people actually click on your videos it's the same with emails basically I'm just kind of stand out but for the welcome email we can just type and welcome and if you're for example giving away an e-book like I am say something like here's your ebook dot dot dot and if you want to stand out a little bit in the inbox you can also add emojis to the subject and here's the emoji sign that you can click on and then choose any emoji here so it kind of stands out with color and everything when your subject is finished you can decide what email address you're sending your email from so I'm setting is it from this email and you can also change to reply so if they reply to your email which email address should receive that reply once that's at once that is set up we can go to next step and then just like with the landing pages we have a lot of templates that you can choose from I'm not a very big fan of these templates because they just kind kind of look like every other spam email that people get nowadays so I try to make it as personal as possible and to just kind of look like a friend who's emailing them and that's also a lot easier to not end up in the spam folder if you just choose text instead of all of these different pictures and graphics and stuff like that so what we're gonna do is we're gonna start from scratch so click on start from scratch and then just use the blank template done below here alright so now we're in our where we can write our emails and on the right side just like with landing pages you have different things you can just drag in so I'm just gonna use text for now so I'm gonna drag in a text block and you can basically just start typing so for the welcome email we would just say little something like hey and also we can enter the name again that they've used to sign up on your landing page so if they entered hey if they entered like Simon that would say hey Simon and then you can say something like thanks thank you for signing up for my email news letter or something along these lines and give them whatever they whatever the reason was to sign up for your on your landing page like if you if you're giving when ebook you can insert the download link for your ebook in this email so to enter a link here you can just type and click here to download your ebook and then to make this a clickable link just highlight it and then go to to the link icon here and then you can type in the URL so just to demonstrate it I'll type in Google but here you would type in the download link or the Dropbox link or whatever where we have your your lead magnet that you will send be sending them cool so now it is blue it is a hyperlink so people can click on it and I tend to do it also bold so it's it stands out a little bit and maybe even add something like this all right and I mostly use the font verdana because I think it looks nicest and I change the font setting the font size to 14 and what you also want to make sure is that you don't just write like long paragraphs because that's really dangerous that your email will not be read because it just looks overwhelming and just do a lot of spaces in your email kind of spread it out a little bit to make it very easy to digest and so what I also do is I I kind of structure it by by highlighting some parts like like something like this and then text goes on here and then you can highlight this by making it bold like this and so yeah you have to experiment a little bit but kind of structure it out like this and once you've done writing your welcome email what I also do is something like talk soon Simon and you want to make sure everything is the right font like this and then I also insert a picture of myself on in the end of the email just so people kind of it's easier for them to remember me and also it kind of builds trust so you can also choose a logo or something and from your company so if you just click on it you can choose an image you can upload something here and I've already uploaded image of myself so I'm gonna choose this one and I'm gonna make a little bit smaller this is too big here so kind of like this and then just the the frame here like this yeah so now we have a picture of itself on the bottom of your email which it makes a little bit more personal but yeah you want to take some time to to write this email you want to make a little bit personal you want to kind of tell them what they can expect want to also tell them where they can unsubscribe that you can unsubscribe on the bottom of every email that you sent them just so you don't get people who don't want to see your emails because that will be bad for your email eventually because you're gonna end up in the spam folder and another thing to to prevent from going into the spam folder is to go to the bottom here and click on plain text and then what you want to click on is HTML - plain which changes everything - just plain letters compared to HTML and then click on wrap long lines it also helps to not go into the spam folder so every time you finish an email go to plain text go to HTML - plain and then wrap long lines and then you can close it alright so once you've finished your email what I also do with every email is I send a test message to myself so if you click send test message you can choose the email here that you want to send a message to just so you see how the email is delivered if the links work properly and everything like that because you're gonna send that email out to every single subscriber that signs up for your email list and you want to make sure it's it's it's really good and the links are working and everything looks very good and stuff so yeah I would do this and also you can check your spam score this is an estimate of how likely it is that your email will actually end up in the Inbox so the higher your score is the the worse it actually is so right now it is minus 0.09 9 which is pretty good as long as it's like zero or one I think it's good I once had an email that was - and it's ended up in the spam folder so I really try to keep it as low as possible and you also have some indicators of what might of what is actually contributing to your higher spam score so if it says something like too many pictures then you can just delete some pictures in your email and then the spam score should go down but it's a good idea to for example send the email as a test message to your Gmail or your Al email so you see if this email provider categorizes your email as a spam before you actually send it out to your to your subscribers and you're on the right side you also have a phone here where you see how it looks like on on a mobile phone so once you have your welcome email set up you just go to next step on the bottom and now you see in your automation messages messages tab we have set up our first email which is our welcome email all right so the next thing that we're going to do is we're going to set up our first workflow so that if somebody signs up to our email list this email will be sent automatically and immediately to this person who just signed up so we've now finished our welcome email and what we have to do now is set up our automation workflow so that this email will be sent out automatically once somebody signs up for our email list in the next episode we're gonna set up this automation so that everything runs on autopilot what I'm gonna show you is what makes email marketing really powerful I'm gonna show you how you can set up a system that will literally sell for you and make you money while you sleep if you got something useful out of this video I'd really appreciate if it go down and give it a thumbs up and also subscribe to the channel for more free training videos and I look forward to seeing you in the final episode of my email marketing series [Music]