MailerLite Landing Page Tutorial | How To Create A Landing Page For Free

what's up this is simon back with another video and in this video i'm going to show you step by step how to create a landing page for free using mailer lite so this is the landing page that i'm going to show you how to create in this video it's a landing page where i give away a free checklist in exchange for an email address giving away something for free is one of the best ways to get new leads and grow your email list and that's exactly what you can use that landing page for and the cool thing with madelight is that you can use their free plan to build landing pages so if you don't already have a melee light account you can use the link down below in the description to get yourself a free melee light account and once you're all set up with melee light we'll get started on our landing page so to start creating our landing page we go to the top here and click on sites then you have the possibility to create a landing page and a website for what we're going to do here is we're going to use the landing page builder so we click on create and then we can give the landing page a name it doesn't really matter what you name it i'm just going to name it lead magnet checklist so that's not what people will see that's just for you so that you know whenever you have multiple landing pages which landing page is for what type of lead magnet or what type of subscriber so then we click on save and continue so now we have to assign a group to our landing page and you have the possibility to have multiple groups for different audiences so if you have subscribers that are interested in photography and other subscribers that are interested in videography you may want to do two different groups and then use these segments to send them different kind of content so that you don't bother people and with content that they're not interested in but if you as we have just created our account now we only have one group here so we're just going to select this group then click save and continue all right so now we see a couple of different templates that we can use you can change the view here to 48 so you see all the different templates on one page and they don't have the possibility to just use a blank template where we can just start from scratch so you kind of have to choose one from there but i'm going to show you how to delete everything and start from scratch because that's what we're going to do now in this video i'm not going to use any of these templates because we're going to create something very simple but if you like any of these templates you can just go through there and then choose whatever is suitable for what you will be using now for i'm just going to use some random one because we're going to delete everything anyway so i'm just going to use this one and we have a preview here so we can just click on use this template and now we are in the landing page builder and you see that and this is quite a large landing page compared to a simple one so you can scroll down here and you can actually change everything on this template you can change the text here so if you click on this part you can change everything on the right side but but again as i said for this video i'm just going to create a very simple landing page so i'm going to delete everything here so how i do this is by going to actions on the top here and then i'm going to click on remove content blocks then just to confirm that we want to remove everything we have to type in remove into this bar here into this field remove and so that we allow this one to remove everything now we are still left with the header and the footer so you can either decide to keep the header and the footer um to maybe add some some more links like social media links or your logo or something like that but for this video we're not gonna do that so i'm gonna delete the header and the footer as well the way i do it is by go going to the top to the bottom right corner and click on cancel it's very it's very small at the bottom right corner so i click on cancel and then i go to settings on the top right and here we can decide if you want to include a page header or we and also a footer so i don't want those so i'm going to just untick those so we are left with a with a blank canvas basically where we can start a landing page from scratch so to start adding stuff to our landing page we go to the right side and click on blocks and that's where you want to pull everything into inside of your canvas to build your landing page and again we're going to build something very simple here so i just want to have an image of my checklist that i'm going to give away and then a simple signup form i'm just going to look for that and so what we're going to use here is just a signup form so we go scroll down to forms and then we drag the signup form in our canvas here and so this is the basic layout and that's basically all i'm going to use for this tutorial it's just an image here and then some text and the field where they can enter their email address so that it will land in our email list so now we want to change the image first so what we do is we click on this image and you have you have to do all the changes on the right side so to change it just go to image change and then you can upload different images i already have uploaded my image which is the cover of my youtube optimization checklist that i give away to my audience so i'm just going to tick this one and click select and this will import this picture inside of my landing page now i also want to change the text here so i wanted to say free so to change it i have actually have to go to the right side here heading 1 and type in whatever i want to change it to so i'm going to just name it free youtube checklist and then i can also change the text here on the bottom and i'm just going to say use this checklist to rank your videos on youtube now obviously you want to spend some more time to actually optimize your checklist for whatever you are giving away or for whatever your business is but just for this tutorial i'm going to not spend too much time on it i'm just going to show you some features here um of this landing page builder now um the way uh you want the thing is you want to also optimize everything for mobile so i like to just um put the text in the middle so don't i don't like it to be on the left side here because that will be will look a little bit um not so good in the mobile version so i make sure that everything is here in the middle so i can change that by clicking align and then align center and now it's already aligned to center so this looks fine right here let me just show you why i do this so if i click on preview on the top here and then we can see how our landing page currently looks like on desktop and on mobile so on desktop it currently looks like this and then if you click on mobile it looks like this and if i actually have the text on the left side it will look kind of stupid so that's why i always keep the text in the middle also on the desktop page all right so let's go back to our landing page builder so i want to change a couple of more things here so um if i want to send out personalized emails with the names of my subscribers i also have to ask them for the name now i can do this by going on the sign up form here basically if you want to change anything of this block you just click on the the pen here and then on the right side you can change everything so on the button i actually want to change the form if you click on the form here and then i go to add field and then that will take me and that will give me a new field so we have email and name now so i just drag the name on the top here and now they can actually enter their name as well which allows me to personalize my emails a little bit more so i'm going to save this right here and then i go back to the settings of this block and i also want to change the color of this subscribe button i also want to so to change the text of the subscribe button again i go to the right side and then i just change the button text on the bottom right here to download because that's a checklist they can download them and the button action we just leave that on success page because that's the page where they get to after they have entered all the details here they get to the next page which we're going to edit in a moment again i click save and then again i want to change the color of this of this button here and the way i do it is again by going on the block clicking on the pen icon on the top here and then going to settings and that's where i can change all the different content settings so if i want to change the button i just go to the call to action on the bottom and then click on the button here and that's where you can change everything with the color and the font and all of that stuff so i just want to make it red so i'm just going to choose right here and that's exactly what i need so i'm going to click save okay so i'm pretty happy with how this looks right now obviously you can play around a little bit more with everything make it look even nicer and you can add footers headers and more sections on the bottom here but in my experience like very simple looking landing pages turn to convert the best into new subscribers so i just tend to just keep them simple now the next thing um we want to change is the success page so again when people um enter their email address and their name here they're going to get to the next page with which is the so-called success page and we could change to this page by going on the top here and then we click on success page and there's already some some text on this page um so i'm just going to change it a little bit i'm gonna just want it to say thank you thank you i'm gonna delete the second heading here and i'm just gonna say they should check their inbox check your email inbox now because what i'm doing is when they enter their email address and there will be an automatic email that will be sent out i'm going to show you how to set everything up um later in this tutorial and they will get the checklist sent to them via email so that's why i'm telling them here to go check their email inbox so that's all i'm going to change on this side here and now i'm going to click save so again just to check that everything looks correctly i'm going to click on preview on the top here and i'm also going to see that it looks very good on mobile because a lot of people nowadays are browsing um with their mobile phone so you want to make sure you optimize it for mobile and for um for desktop so this is what it looks like on desktop and if you have the free version of mail light you always have that melee light logo on the bottom here you can really change that but that shouldn't be too much of a problem now um on mobile it looks good as well just a picture here and then for youtube checklist use the checklist to rank your videos on youtube and then they can enter their details perfect that's exactly what i wanted so i can click save and publish okay so now we just have to adjust some page settings after we have created our page here and now the first thing is what domain you want to to appear the page on now if you don't have your own domain um you have the possibility to just use meta lights domain which is subscribepage.com and then just change the text here but what i would suggest is that you actually use your own domain because it looks a lot more professional and you have a lot more options what you can name it and i'm not going to cover how to add your domain to melee light in this tutorial because it really depends on what hosting or what domain provider where you have gotten your domain where you have registered so i'm going to leave a link to another tutorial video of madelite's team and where they explain exactly how to add your domain to your maillight account so for this tutorial i'm just going to use the mail lights domain here which is subscribepage.com and i'm going to change the text here to youtube checklist all right so now i can also change the icon that it shows whenever somebody clicks on my on my landing page and that's what you see on the top here so for male light it's it's this um this speaking bubble here and what i'm going to use actually just the same picture that i've used also for my landing page which is the cover of my checklist i'm going to select this one and that's what it will look like inside of the browser it doesn't really matter too much but if you can kind of brand yourself within everything it really makes sense so if you have a logo just put in your logo here okay so seo settings that's the page title is also what people will see on the top of the browser so right now you see it's my name and then male light and when they are on your landing page it will show whatever you put into this field so for me i'm just going to put in free youtube checklist now page keywords it doesn't really matter because you don't want people to find your landing page through search engines um you're just going to like drive traffic to it anyway but you can put in whatever you want here i'm just gonna put in youtube checklist and that's fine like that then you can also put a page description but um it doesn't really matter and now you can index your page in the search engine or you can or i mean it's up to you it doesn't really matter so i'm just gonna allow it now save and continue okay so now our landing page is set up and you see here's our landing page and it is currently published because here it says unpublish and i have double opt-in off what that means is if you want people to to confirm that they actually want to be subscribed to your list you have to turn this on now i don't need this i don't want this so i'm just going to turn this off so they don't need to actually confirm again that they actually want to be in the list if you want to have that the advantage is that you don't get any people that are sending in fake email addresses because when they do they can confirm their subscription so you only have real email addresses that you send emails to but i've i've done it for a long time without double opt-in and it works fine for me so i'm just gonna not use the double opt-in and one other thing if it says publish somewhere around here you need to actually click publish so that you can actually find your landing page so let's actually check how our landing page will look in the browser so we just copy this one here you just click copy or just click on the copy url here and now let's paste it in our url browser and that's actually how our landing page is looking currently which is very simple very easy and let's now check if it actually works so i'm going to type in my name here and then an email address so let's type in my email address to check if it actually will be put in our group now download okay thank you check your email inbox now let's check in our mail account if we actually got a new email subscriber so to check that we go to subscribers um yeah this is my account two subscribers on the top here and check and we see we have a new email subscriber and that's in the group in the only group that we have right now if you have multiple then you can check the groups here and you see what group that contact got added to all right so that's exactly how you can create a landing page inside of mailer lite this was actually a part of my entire melee light tutorial where i explained from start to finish how to set up your entire email marketing system inside of mailer lite so if you want to see that entire tutorial you can click on this video right here also if this video was helpful to you let me know by giving it a thumbs up and leave me a comment down below if you still have any questions about mailer lite with that being said thank you very much for watching and i look forward to seeing you in the next video