Mailchimp Landing Page Tutorial (How To Create A Landing Page For FREE)

what's up my name is simon and in this video i'm going to show you step-by-step how to build your own landing page using mailchimp and how to connect your landing page to your own domain so this is the landing page i'm going to show you how to build in this video on this landing page i give away a free lead magnet in exchange for an email address i usually recommend to give something away for free in exchange for the lead because then the people will be more likely to actually sign up using their email address but the design is very simple i'm using here in this tutorial so you can basically use this design for whatever you want to build your landing page for and the cool thing with mailchimp is that you can build as many landing pages as you want on their free plan and if you haven't already log into your account right now so we can get started on our landing page alright so now i'm going to show you how to create a simple landing page using mailchimp that you can then use as a standalone website that is just for collecting new email subscribers new email leads and for your business so to create a landing page we just go to the top left on this pen icon where it says create then we scroll down and click on sign up form and now we're going to choose sign up landing page on the top right and first we have to give our landing page a name so i'm going to create a landing page where i give away a free lead magnet which is the term for giving something away for free in exchange for a new lead so i'm going to give away a free checklist that is designed to help people and optimizing their videos for youtube so i'm going to name it seo checklist and and then choose your audience you want to you want people to be on once they sign up using this landing page and then click on begin and here we have a couple of different templates kind of as a starting point to build our landing page now i usually go for a very simple template because i don't like to have too many uh things on my landing page that distract people from actually signing up so i'm going to use this very simple grow your list template and we're going to build our landing page from there so click on your template and that will take you inside of the landing page builder of mailchimp now the way it works is if you want to add a new block right here so you see we have four different blocks we have this logo this headline this text and the signup form if you want to add something new just go to the right side on this blocks field and then just drag in whatever you want to have in your canvas so i just dragged an image and whenever you want to adjust a block right here just click on it and then on the right side the menu about this specific block will open up and then you can change the content the style and also a couple of more settings and once you're done just click on save and close and that's basically everything you need to know to build your landing page so let's actually go ahead and create a simple landing page so first i don't want to have a logo on the top so i'm just going to click on this trash icon and get rid of this click delete and i do want to insert an image on the top so i'm going to click on browse right here and i've already uploaded this image so if you don't have anything here just click on upload under on the top right and you put this image into your content library and once it's in there just select it and then click on insert on the top right and that will insert our top image so here i'm just going to have something um to make people sign up my email list so they will get this youtube optimization checklist um so they can rank number one on youtube for certain keywords and then i'm gonna change the headline here um let's say something like learn how to rank number one on youtube using these easy steps kind of has headline and then i'm going to change this text as well just click on it and then on the right side we're going to change the content to um enter your name and email address to get instant access to this checklist and let's make this a bit bigger so i'm going to highlight it right here change the size to let's say 24 or let's let's make it 21 and let's center this as well so i'm going to go to style and then i'm going to choose the center option right here so to make it centered and that's actually everything i'm going to put on my landing page now i'm going to move on to the sign up form option here so i'm going to click on that and i'm also going to add a first name field so i'm going to click on first name right here and that will add this field on the bottom and you can normally move these around but the email address has to be the first field of your landing page you can't really change this unfortunately but doesn't matter we just ask for the email address first you can also make this required by just activating this button right here i usually don't make it required but that's up to you and then let's move on scroll down here and let's change the button text to and get let's say instant access to uh to this checklist and let's make let's change the color as well so let's go to style and let's go to button style and then change the color from from blue to let's make it kind of a green cool and you can also change like the borders and all that kind of stuff so just go through there play around with it a bit until you find that the design works for you so let's now go back to content on the top right here and then scroll all the way down until you see a button and then send to um after form is submitted send visitors to and here you can either let me let me quickly drag myself to the left side so here you can choose if you want to have them sent to a specific url so you can change this to web address and then type in whatever url you want people to go to after they sign up here so what you could do is um send them directly to let's say your dropbox folder where you have that pdf that you're giving away here or to a specific thank you page on your website or what you can do is just change this to confirmation message and then and right now it's saying success you've been added to the audience now i want to change this to success [Music] check your email inbox and download the check list now because i want people to actually go to their inbox and go ahead and open up my email because that in the future will really help my delivery rates now what you could also do if you want to give them your lead magnet right away is something like download your checklist here and then all you need to do is highlight this go to the link icon right here and then you're going to change this to either a web address so you can send it directly to your dropbox or google drive or whatever or you can just put that file on mailchimp itself so you can click on file right here and then you can upload this file so for me it would be um youtubechecklist.pdf and then it will upload it to mailchimp itself and then you just click on insert and then whenever they sign up here they will get this message so um let's say success it says um check download your checklist here and that's it so they don't need to go to their email but again i prefer the method where you actually send them whatever you're giving away in the first email because then they will have to open your first email which again will help your delivery rates so that's it click on save and close and then let's preview our landing page so go to the top right where it says preview and this is what the landing page currently looks like on desktop and then you can also change to this is what it looks on mobile all right so let's close out of this right now and click on save and close on the bottom right and here we can finalize our settings so page title is youtube seo checklist we can leave it at that then this is the current url that you have to send people to if you wanna um if you wanna if you want them to get to your landing page um this is fine if you wanna do that but i would actually suggest you put it on your own domain or your own subdomain because it's a lot better for your branding and it's a lot more professional i'm going to show you how to do this in a second audience and tags now you can change this one as well edit audience obviously i only have one and then you can also add tags so let's add a tag here let's say youtube checklist so i know that people who have this tag came through this landing page click save and then the content we have um we have just created cool so um on the top we need to click publish right here and then this website is published or this landing page so we can check it out by clicking on here open this in a new tab and this is how it currently looks like again you can test it out right here type in an email address and the name and then see if it actually will work now i want to quickly show you how to um use your own domain um to uh to host this landing page on so i'm gonna go back right here go back to this menu and then i'm gonna click on edit url and now i'm going to choose i want to use a custom domain so i first have to connect my domain to mailchimp so i'm going to click on connect domain right here and that will take us to our website menu here and domains so i have to scroll down and click on connect domain and here is where you want to type in your domain that you want to have your landing page on so for example i can put it on medicstutorials.com and then everybody who goes to this url will land directly on my landing page but let's say this is my main website and i don't want to so when people when i do this actually connect this to mailchimp then people won't be seeing my main website anymore they will only see my landing page so if this is your main website what you want to do is put it on a subdomain so all i need to do here is type in something like let's say content.medicsmedia.com and then my main website will be untouched and everything will keep working so this is what i'm going to do here i'm going to use a subdomain so i'm going to type in content.medicsmedia.com and then i'm going to click on submit and now to connect it to mailchimp all we have to do is add a cname record similarly like in the beginning of the tutorial where i showed you how to um how to authenticate your domain and we have to add this new cnm record to our dns settings so again wherever you have um wherever you have registered this domain you have to log in there so log into your godaddy your namecheap your bluehost or what wherever you have your domain and add this cname record now i'm going to show you how to do it with bluehost because that's where i have all of my domains so i'm going to quickly log into bluehost then i go to domains and look for the domain that is relevant for me which is medicstutorials.com then i'm going to go to dns and here's where i look for cname so it's right here and i'm gonna click on add record and here the host record will be what's in front of your domain so for me the sub domain should be contents.medictutorials.com so i would type in content right here and then points2 this will be that code right here so copy this and then paste it right into this field and then click save and that will add a new cname record to your domain and it does take up to 48 hours until this actually is all set up and working in my case it usually takes like 30 minutes until everything is working and um a mailchimp will actually send you an email once everything is set up so you can just wait until you get that email like again for me it takes it usually takes like 30 minutes and once everything is done go back to your mailchimp click on connect and then you see here that this content.medicsmediatutorials.com is now connecting now once it's connected after like a couple of minutes or maybe hours in your case um it will say something like connected so i've waited now for like 20 minutes and as you can see now it says connected right here so now we can go ahead and put that landing page on this domain or this sub domain right here so let's go to the left side menu click on campaigns and this is where we find our landing pages so as you can see here we already have this landing page youtube seo checklist so let's go to the drop down arrow click on edit and then where it says url we want to click on edit url and now we're going to choose use custom domain and obviously this is the only one we have so it's already pre-selected so we can now say content.manyxmedia.com and youtube seo checklist you can also change this to a youtube checklist whatever makes sense and then click on save and now we have our landing page on our own domain which is this one right here we can open it and see if everything works so let's type in let's say simon simon4 gmail.com and then simon get instant access to this checklist this is the success message check your email and download this checklist now and let's see if this contact is now in our audience list so click on audience all contacts and we see simon4 gmail.com is now in our email list all right so i hope this video helped you getting your landing page up and running using mailchimp if it did give this video a thumbs up and also leave me a comment down below in the description this was actually a part of my complete mailchimp tutorial that's also available here on youtube i'll leave a link to it down below if you're interested in watching that entire tutorial about mailchimp and also if you want to see more tutorials from me make sure you subscribe to the channel and with that being said thank you very much for watching and i look forward to seeing you in the next video