BEST Email Marketing Software (My TOP Recommendation)

so in the past couple of months i've tried out pretty much every popular email marketing software out there and in this video i'm gonna share with you my thoughts on each of them and tell you exactly which one is best for you what's up this is simon from medics media providing you with the best tips tools and tutorials to grow your online business so make sure you subscribe to the channel to not miss any upcoming videos so before we get into the video i want to make clear that this video is not sponsored by any of these email marketing providers that we're gonna be talking about in this video everything i'm saying is based on my own experience and own opinion i'm gonna be giving you the pros and cons between different email marketing software's that i recommend and specifically we're gonna be looking at eight different providers including both free and paid options so there's active campaign constant contact get response aweber convertkit mailchimp mailerlite and send in blue and i've already created complete beginner tutorials for each of these eight providers that we're going to be talking about in this video so no matter what you choose these tutorials will show you step by step on how to start using them i'll leave a link to all of these tutorials down below in the video description now i'll break this video down in five things that you should look for when deciding on your email marketing software and i'm going to be giving you my overall thoughts at the end on which platform i would choose for what so let's now dive in and talk about the five things that you should look for when deciding on an email marketing software let's start off with the most obvious one which is price pretty much all email marketing providers are so called sas companies meaning they charge for their service on a monthly or yearly basis kind of like a netflix subscription if you stop paying the monthly fee you will lose access to their software the amount you'll have to pay normally depends on how many contacts you have on your email list so the larger your email list is the more you'll have to pay on a monthly or yearly basis the only exception to this pricing model is send in blue they charge based on how many emails you send out per month rather than how many contacts you have on your email list so this provider might be interesting to you if you already have a large email list but you send out relatively few emails five of these eight providers also offer a completely free plan that you can use up to a certain amount of contacts on your email list when you go over that contact limit you will have to choose one of their paid plans next to that contact limit most free plans also limit the amount of features that you can use so that eventually you will become a paying customer however in my opinion there are some very attractive and capable free plans that you'll be able to use for a very long time until you will have to upgrade and choose a paid plan in my opinion made a light and mailchimp have the most attractive free plan on the market right now you can use both of these free options to create signup forms build landing pages and send out email broadcasts plus mailerlite is the only free option that you can use to build entire email automation sequences and mailchimp has the most attractive contact limit at 2 000 email contacts activecampaign constant contact and getresponse don't have a free plan what they're offering is a free trial so that you can try out their software before choosing one of their paid plans constant contact has the longest free trial period at a 60-day free trial followed by get response with a 30-day free trial and active campaign with a 14-day free trial however the 60 day free trial of constant contact is only available for people in the united states and in canada so for everybody else you will only get a 30 day free trial now trying to compare the prices side by side of these email marketing softwares it's quite a difficult thing to do because most of these providers have multiple plan tiers that are just hard to compare to each other so for example activecampaign's cheapest plan comes with their powerful email automation builder but not with the landing page builder whereas get response cheapest plan doesn't include their automation builder but they do include the landing page builder so the attractiveness of each plan really depends on what features you actually need nevertheless here's a comparison of the prices for each provider with an email list size of up to 2500 contacts on their lowest tier plan with a monthly payment option again send in blue has a different pricing model so i chose their light plan with a monthly sending limit of 10 000 emails so this comparison should give you a good idea about how expensive those providers are compared to each other but again the features that come with these plans vary between these different providers so definitely check out the prices for yourself before making a decision i'll leave some links down below in the video description now let's move on to the next important question that you should ask yourself before choosing your email marketing provider and that is what email marketing tools will you actually need in your business will you just send out simple email newsletters or will you be building complex email automation sequences and customer journeys because there's no point in paying for a very powerful tool if you're not going to use those features out of all eight options activecampaign is definitely the best provider when it comes to email marketing automation they are known to be the leader when it comes to email automation allowing you to pretty much build anything you can think of you can also use it to send text messages build landing pages and split test different campaigns and they also have a very good crm feature very in-depth reporting and tons of integration options next to activecampaign also offers a lot of pro features and customization options but it's not quite as sophisticated as active campaign when it comes to email automation however get response is more and more turning into an all-in-one marketing platform offering tools like sales funnels webinars split testing landing pages or customer relation management definitely one of the best options if you're looking for a tool that goes beyond just email marketing all the other providers don't really stand out to me in terms of automation possibilities all of them do the basic features like signup forms landing pages basic automations and email broadcasts some of them offer some unique things like survey tools or logo makers all little things that i think are not that important when it comes to email marketing but are good to have when you actually need them by the way if you're already using other third-party software's like shopify or salesforce and you want to integrate those softwares with your email marketing provider then you want to make sure that they offer this specific integration however you shouldn't have any issues with those eight providers that i'm talking about in this video because all of them have a wide variety of integration options another big difference you see between email marketing providers is how many design templates and customization options they offer for creating nice looking signup forms landing pages and emails they all do a pretty good job when it comes to templates and customization possibilities except maybe for convertkit they do have some good landing page design templates but when it comes to emails they are very limited all you can basically do is create simple text emails and maybe add a couple of images but if all you want to do is send out simple text emails anyway then that's not such a big deal now the next thing you might want to look at when deciding on what email marketing provider to go for is how easy it is to use their software like i've already mentioned i've personally tested all of these eight providers on the list here and the by far easiest tool for me to use was definitely mailer lite they have a very nice and clean looking interface that i find very intuitive to use which makes the process of creating email campaigns extremely easy and efficient i usually recommend this provider to people who are looking for a low maintenance and beginner-friendly tool that gets the job done obviously mail light doesn't come with as many possibilities as a tool like get response or active campaign but if you don't need all of those tools and you just want to have basic email marketing options then i definitely go for a tool like melee light because of how much quicker you'll be able to learn and use it the other options on the list are not quite as intuitive as melee light but you'll definitely get your head around them if you watch my tutorials on youtube okay so let's move on to the next thing to look for which is deliverability this is something many people don't think about but it's actually very important when it comes to email marketing when your email marketing provider has bad deliverability then your emails will end up in the spam folder and not in the actual inbox which means that your email and subscribers will not find your emails and that's something you definitely want to avoid by all means because you can have the best converting emails it doesn't really matter when nobody actually finds your emails there's a website called emailtooltester.com and they do regular deliverability tests for each of these eight providers so what you see on the screen right now is the average deliverability rate over the last three years for each of these eight providers constant contact and active campaign seem to have the best deliverability overall followed by melee light and mailchimp the results of these deliverability tests fluctuate a lot with each test so definitely take those numbers with a grain of salt i have all this data from emailtooltester.com so definitely check out their website if you want to see the most recent deliverability tests that they have made last but not least i want to talk about customer support setting up your own email marketing system is not always easy and a lot of the time you won't be able to google the answer to your problems because each email marketing system is unique to their business so you really want to have a good support that when you get stuck somewhere you can just contact them and they will be able to help you quickly personally i hate it when i have to open support tickets and then sometimes it will take days until someone will get back to me with a possible solution maybe sometimes it won't even solve my problem right away and i also don't want to talk to some kind of robot they will suggest some support articles to me what i want to have is 24 7 live chat support that i can access with a click of a button but unfortunately not every provider offers this kind of support here you see a short overview of the kind of support you can expect from each provider i included a quality rating based on my own experience and based on what i read from other people who have tested out these providers in my own experience get response easily has the best support out of all options they're available 24 7. you can start a chat with them with a click of a button and their stuff is very knowledgeable meaning they will be actually able to help you and solve your problem quickly that being said active campaign and male light also have very good support in my experience all the other options have solid support but do have room to improve in my experience when it comes to availability and quality so now what provider do i recommend for you specifically well i've actually created a cool little tool that you can use to find out for yourself if you go to the video description below this video you'll find a link to a short survey that you can take and after you take that survey it's only like a couple of questions that you have to answer about your email marketing needs and then it will generate my personal recommendation based on the answers that you have given in that survey for you specifically so i highly recommend you take that shirt survey it will take like a minute or so and you also don't have to enter your email address at the end or something like that just answer those five to seven questions and then it will generate my personal recommendation specifically for your business you'll find the link down below in the video description now let's finish off this video with my top recommendations if you're looking for an affordable and easy to use tool to send out simple email broadcasts and maybe build some simple email automation sequences then i would definitely go for male light it's not only the easiest tool to use but also the most affordable one and their free plan already has everything you need to get started and once you pass a thousand email contacts it's still the cheapest option and if you do have some money to spend you're really serious about email marketing and you want to build customized email automation sequences then active campaign is definitely the best choice for you if you go with activecampaign you will most likely never have to upgrade and switch to another provider because there's really no other tool right now that can compare with activecampaign they also outperform most other providers in terms of deliverability and they also have very good support and if active campaign is a bit out of your budget right now but you don't want to settle for a basic tool like melee lite then get response is definitely a software that you should check out i've been using get response for about three years now and i'm still very happy with it they have tons of design templates automation possibilities and useful tools like spam testing and optimized email scheduling so those are my top recommendations when it comes to email marketing i'm always trying to find some exclusive discounts and deals for you guys on these softwares so make sure you check out all the links down below in the video description to save some money on your email marketing software you'll also find links there to complete beginner tutorials to all providers that we've talked about in this video if you found this video helpful let me know by giving this video a thumbs up that would really make my day and if you have any questions whatsoever just leave them down below in the comment section and i'll make sure to get back to you as soon as possible also subscribe to the channel if you want to see more videos just like this one and with that being said thank you very much for watching and i look forward to seeing you in the next video