How I Find $100k/Mo Shopify Products in 5 Minutes! (Dropshipping Product Research)
📺 ดูคลิป · 👁️ 48,281 views · 📅 2022 · ⏱️ 14:29 · 🛒 eCommerce / Shopify / Dropshipping
📌 สรุป
คลิปสอนวิธีค้นหา "winning product" สำหรับธุรกิจ Dropshipping บน Shopify โดยเน้น 7 วิธีหลักในการหาสินค้าที่กำลังเป็นกระแส พร้อมหลักเกณฑ์เลือกสินค้าและผู้จัดหา เพื่อเพิ่มโอกาสทำรายได้สูงถึง $100k/เดือน แนวคิดหลักคือ "สินค้าถูกต้อง = ทุกอย่างง่ายขึ้น 100 เท่า" แม้จะไม่มี marketing เก่งก็ตาม
🔑 ประเด็น / ขั้นตอนหลัก
- วิธีที่ 1 — TikTok Ads Spy: ค้น Google ว่า 'top ads on TikTok' เพื่อเข้าเว็บที่รวม ads ทั้งหมดบน TikTok กรองด้วย country/niche/objective=conversions/last 30 days แล้ว sort ด้วย reach, CTR, retention rate เพื่อดูว่า ad ไหนคนคลิกจริง
- วิธีที่ 2 — Facebook Ads Spy: ติดตั้ง Chrome extension 'My Ad Finder' กรอง feed ให้เหลือแต่ Ecom ads และใช้ Facebook Ads Library ค้น brand name หรือ product name เพื่อดู marketing angles ที่ใช้ได้ผล พร้อมตรวจหา market ที่ยังไม่มีคู่แข่ง
- วิธีที่ 3 — Paid Ad Spy Tools: ใช้บริการเช่น AdSpy หรือ Minea กรอง Facebook ads ด้วย creation date 30 วัน / ภาษาอังกฤษ / Shopify platform / minimum 500 likes เพื่อดู store traffic trend และ apps ที่คู่แข่งใช้
- วิธีที่ 4 — Viral TikTok Method: ค้น hashtag เช่น #TikTokMadeMeBuyIt บน TikTok กรองให้เหลือ 'this month' เพื่อจับ trend ไวก่อนคนอื่น และตามไปดู profile ของ creator เพื่อหา link ร้านค้า
- วิธีที่ 5 — Supplier Reach Out: ติดต่อ supplier โดยตรงบน AliExpress/Alibaba ถามว่าสินค้าไหน recently เริ่ม sell ดี เพราะ supplier มีข้อมูล demand จริงและได้ประโยชน์ถ้ามีคนขายมากขึ้น ช่วยหาสินค้าที่ยังไม่ saturated
- วิธีที่ 6 — Amazon Movers & Shakers: เปิด Amazon → All → Movers & Shakers ดูสินค้าที่ sales rank พุ่งขึ้นสูงสุดใน 24 ชั่วโมง อัปเดตทุกชั่วโมง เหมาะกับการดูสินค้าที่กำลังเป็น trend ในตลาด
- วิธีที่ 7 — AliExpress Rabbit Hole: เปิด AliExpress คลิกสินค้าที่น่าสนใจแล้วดู 'recommended products' ด้านล่าง ทำซ้ำ 20 นาที จะเจอสินค้าที่หาไม่ได้จากที่อื่น
- เกณฑ์เลือกสินค้า: ต้องแก้ปัญหาจริง / มี wow factor เหมาะกับ social media / ราคาขาย $20-$100 / markup 3-4x (ซื้อมา $10 ขาย $30-40) / Google Trends ต้องเป็น upward trend / ไม่ launch สินค้า seasonal ตอนสิ้นฤดู
- เกณฑ์เลือก Supplier: ราคาต้นทุน ≤ 1/3 ของราคาขาย / shipping time เร็ว / quality rating 4.5+ stars / feedback rate ≥ 90% และขอ tracking number 5 ตัวล่าสุดก่อนตัดสินใจ
- การหาคู่แข่ง: screenshot สินค้า → ค้น Google Images ด้วย 'search image' feature เพื่อหา store ทั้งหมดที่ขายสินค้าเดียวกัน
🛠️ เครื่องมือ / บริการ / ลิงก์ที่พูดถึง
- TikTok Creative Center (top ads on TikTok) — ฟรี
- My Ad Finder — Chrome extension ฟรี สำหรับดู Facebook Ecom ads
- Facebook Ads Library — facebook.com/ads/library — ฟรี
- AdSpy — adspy.com — paid ad spy tool
- Minea (Mania) — paid ad spy tool, กรอง Shopify/Facebook/TikTok ads
- AliExpress — aliexpress.com — แหล่งหาสินค้าและ supplier หลัก
- Alibaba — alibaba.com — ติดต่อ supplier โดยตรง
- CJ Dropshipping — warehouse ใน US, Canada, Australia, UK, Europe — shipping 2-7 วัน
- Zendrop — zendrop.com — US warehouse + custom branding/product insert
- Spocket — spocket.com — fast shipping ไป US และ Europe
- BigBuy — bigbuy.eu — Dropshipping platform สำหรับตลาด Europe
- Amazon Movers & Shakers — amazon.com — ดู trending products อัปเดตรายชั่วโมง
- Google Trends — trends.google.com — ตรวจ trend สินค้า/niche
- Google Images reverse search — ค้นหา store คู่แข่งจาก product image
💡 เอาไปใช้ / ข้อสังเกต
- สินค้าสำคัญกว่า marketing: ถ้าสินค้าถูกต้อง แม้ store ดูธรรมดาก็ยังทำเงินได้ — อย่าเสียเวลา optimize store ก่อนพิสูจน์สินค้า
- จับ trend ให้เร็วก่อนคนอื่น: ทั้ง TikTok viral method และ supplier reach out ช่วยให้เจอสินค้าที่ยังไม่ saturated และ margin ยังดี
- กฎ 3x markup เป็น minimum: ซื้อมาที่เท่าไหร่ ขายต้องได้ 3 เท่าขึ้นไปถึงจะครอบคลุมค่า ads และยังมีกำไร ถ้า markup ต่ำกว่านี้ทำ paid ads แทบไม่คุ้ม
- Shipping time คือ key: AliExpress shipping 15-45 วันทำให้ลูกค้าโกรธ ถ้าต้องการ scale จริงให้หา supplier ที่มี local warehouse (CJ/Zendrop/Spocket) เพื่อ 2-7 วัน
- อย่า analysis paralysis: ไม่มีสินค้าไหน perfect ตั้งแต่แรก วิธีเดียวที่รู้ว่า winning product คือ launch จริงและ test — ค้นหาได้ไม่มีวันสิ้นสุดถ้าไม่ลงมือ
📄 Transcript เต็ม (English, 2,781 คำ)
now you can have the best landing page the best ads and the best marketing but you still won't make any money if you're not selling a winning product that customers actually want to buy on the other hand you can have a terrible looking store and still make a lot of money if you're selling a winning trendy product that's why choosing the right product is the most important step of starting a successful e-commerce store so in this video I'm going to show you the best methods to find winning Drop Shipping products that you can make a lot of money from even without great marketing because when you know what products to sell everything else becomes a hundred times easier and that's why this video is the most important video you want to watch before starting your store so don't waste any time trying to sell products that are already doomed to failure so let's get started so in the next few minutes I'm going to show you the seven best methods to find potentially winning products we'll begin with my currently favorite product research method The Tick Tock ads by Method go to Google and type in top ads on Tick Tock and you should be able to find this website here that gives you access to all the ads on Tick Tock so for example we could look for ads running in the United States then select a niche like Beauty and personal care set the objective to conversions and product sales and then look for ads that have been running in the last 30 days then we can even sort the ads by the ones that are performing the best in terms of reach click-through rate and retention rate this allows us to see the ads that make people actually click and visit the store after seeing the ad the reason this is currently my favorite product research method is because we can not only find tons of product ideas in minutes but we can also see what ads are performing the best for these products let's move on to Method number two the Facebook ads by Method this is where we look at what products are currently being sold on Facebook and Instagram by looking at ads on these platforms for Facebook I like to use a free Chrome extension called my Ad Finder which filters out all the regular Facebook content and just shows us the ads to make sure we only see e-commerce ads we want to make sure to click on an e-commerce ad that we can find and then on the store go all the way to the checkout page and do that for a couple of more Ecom ads as well this will tell Facebook that we are interested in e-commerce products so we'll pretty much only see Ecom ads from that point on forward and we're able to find hundreds of potential product ideas within just a few minutes if you want to see more ads at a particular brand is currently running what you want to do is go to the Facebook ads Library enter a Target country choose all ads and then type in their brand name that'll show you all the ads that this brand is currently running this is a great way to see what marketing angles are currently working for other stores so you can basically use the same or similar angles for your own ads sometimes you can also simply type in a product name and you'll be able to find stores selling that particular product on Facebook what I like to do is check different countries to see if there is a market where nobody is selling that particular product yet this might be a great opportunity to find a winning product that is already selling well and be the first one to sell it in a new market now on to Method number three the paid ad spy method this is basically the same method as the first two but now we use services like adspy.com Mania PP ads or other tools that automatically show us new winning products every single day so these tools basically look at all the active ads on Facebook Tick Tock Snapchat or Pinterest and then look at the ones that are performing the best in terms of views shares likes and comments this allows us to save tons of time finding all the ads ourselves and analyzing their performance so for example here on Mania we can simply go to Facebook ads for the filter I like to go to Advanced and then set the creation date to the last 30 days the language to English the Ecom platform to Shopify and the likes to a minimum of 500 likes this will show us all the ads that have been created in the last 30 days and haven't proven to be successful because they already have a decent amount amount of likes we can click on the ad to see more information about that particular store running this ad the engagement over time tells us if people are still interested in this product which is a good sign when we click on shop analysis we can see if the stored traffic is increasing or decreasing and we can even see the Shopify theme and the Shopify apps that this store is using I'll leave a list of the best ad spy tools that I recommend Down Below in the video description let's move on to Method number four the viral Tick Tock method where we look at Tick Tock product videos that have recently gone viral so simply open up Tick Tock go to the search feature on the top right and type in popular hashtags like for example Tick Tock made me buy it to make sure we can get on Trends early we want to go to the filters on the top right and then under date posted we're going to change it from all time to this month then hit apply and Tick Tock will show us the most popular videos with that hashtag and here here are some more hashtags you can check to find trending products on tick tock when you find a product that looks interesting to you you can also click on their Tick Tock profile and usually you'll find a link to the store selling that specific product these people are basically using organic Tick Tock content to get visitors to their store this is a great strategy especially if you are on a low budget the fifth product research method I want to show you is the supplier reach out method this is where we directly contact suppliers on AliExpress Alibaba or also other sites and ask them what products have recently started to sell for them because they are the ones delivering the product so they have all the information what products are working well right now obviously they benefit too from more people selling their products so they will tell us exactly what products have recently started to sell for them by using this method we're able to find products that aren't too saturated yet and get on Trends early the next method I want to show you is the Amazon movers and shakers method this is where we spend time on amazon.com and look at products that have recently been gaining in popularity on Amazon we can click on all and then go to movers and shakers that shows us the biggest gainers in terms of sales rank over the past 24 hours so these are the products that have recently become very popular on Amazon I recommend to go through some interesting categories on the left side and just spend some time looking at these trending products and Amazon actually updates these products every single hour method number seven is the AliExpress Rabbit Hole method this is where we simply Go to aliexpress.com and go through their product recommendation system so on the AliExpress homepage we just click on products that look interesting and then ask ourselves if we could Market that product creatively on social media and for each product that we click on we can also scroll all the way down and look at the recommended products if we keep doing this for like 20 minutes we can find tons of product ideas that we wouldn't have found anywhere else so now you know exactly how to find potentially winning products but what are we looking for exactly in a product so that we can maximize our chances of starting a successful and profitable store so here are some things to look for when choosing your first product first of all the product needs to be something that actually adds a value to somebody's life and actually solves a real world problem we don't want to sell something that is of low quality or doesn't do what it promises that would just lead to tons of refunds and a horrible experience for you and your customers then we want to think about the platform we will be selling that product on which is mainly Facebook Instagram and Tick Tock people go to these platforms to be entertained and not to buy products this is why products with a so-called wow factor work the best on these platforms so try and find products that look interesting and maybe even something that many people haven't seen before optimally it should be relatively easy for people to understand the benefit of your product within just a few seconds the best products are the ones that give you tons of creative ways on how you can advertise it on social media another Factor you want to consider is the selling price many people on social media generally don't buy very expensive products from brands that they haven't seen before so we want to make sure that we can sell our product at a price that is low enough so that people are willing to take out their credit card right then and there and purchase without overthinking too much because of a higher price at the same time we don't want to sell something that is too cheap because then it'll be hard to make a profit after all the expensive a good selling price to shoot for is twenty dollars to one hundred dollars for anything above 100 it's going to be less likely for people to do an impulse purchase in order to be profitable we want to make sure we can get the product from our supplier for a third or battery at a quarter of the price that we are selling the product for meaning we'll be shooting for a 3X or even a a 4X markup so if we're able to get the product for 10 from our supplier we want to sell it on our store for 30 to 40 dollars anything below thirty dollars which would mean below a 3X markup it would be very difficult to be profitable we also want to look at the current market situation for a potential product you're most likely not going to find a product where you don't have any competition so don't worry if there's already other people selling the same product usually that just means that there is a demand if you are trying to find stores that are currently selling the product that you're looking at I have a quick tip on how to easily find those stores what you can do is simply take a screenshot of the product then go to Google Images click on this icon here which is the search image feature then upload your screenshot and then click on find image source this will usually show you all the stores that are currently selling this product we also want to check the long-term trend of a product or Niche for every product that you consider check check on Google Trends if your product or the niche or product is in is it an upward Trend or a downward Trend generally you want to go for products where the demand is increasing and not decreasing if you go for a product that is seasonal make sure to launch your store at the start of the season and not at the end once we find a good product that we think has potential the next step is to find a good supplier for that product there's three factors that you want to consider when choosing your supplier their sourcing price the shipping time and the product quality sourcing price means how much you will have to pay to the supplier to get the product shipped to the customer like I've already mentioned we want to sell the product for at least three times the price that we paid to the supplier that gives us enough of a margin so that we can be profitable after our advertising cost if you're going to go with free traffic methods like Tick Tock organic then you can obviously get away with a lower margin as you don't have to pay for advertising when it comes to the shipping time obviously the faster the better now it can be quite a challenge to find a supplier selling your product for a good price that also offers fast shipping times the place where you find the most products and suppliers for Drop Shipping is still aliexpress.com a site that you're probably already familiar with the big downside of using AliExpress are the very long shipping times with AliExpress standard shipping you're looking at anywhere from 15 to 45 working days and with AliExpress express shipping it's going to be 7 to 15 working days however in some extreme cases it can take over two months for your customers to receive the product which obviously leads to a lot of angry customers and potentially many refunds personally I try to avoid working with AliExpress suppliers but sometimes it's just the only place where you can find your product I recommend to look for suppliers that actually have warehouses in the country you're selling in which is most likely the us or Europe CJ Drop Shipping for example is a good option they have warehouses in the US Canada Australia the UK and many European countries as well that's how we're able to get shipping times of two to seven working days which is definitely a lot better than on AliExpress another great place to check for suppliers if you're selling in the US is Zen drop with zendrop you also get some custom branding options where you can add a product insert with your logo and a thank you note another good option is spocket.com they also have fast shipping times to the US and Europe and the last option I want to give you for local warehouses is bigbuy.eu this is one of the go-to Drop Shipping platforms if you want to sell in Europe now when talking to your suppliers about shipping times make sure you ask them to send you the last five tracking numbers of products they have shipped to your target market that way you'll be able to exactly see how long it's took for the products to get to the customer and now like I've already mentioned the third Factor you want to consider when choosing our supplier is the product quality if you're looking for suppliers on AliExpress type in the name of your product you're looking for and then sort the results by the number of orders that'll usually show you the most popular suppliers on the top then you want to make sure that the positive feedback rate of the supplier is at least 90 percent optimally it should be over 95 percent also make sure that the product itself has a rating of 4.5 stars or more and read the reviews of the customers who have already purchased the product usually also find pictures of the actual product and the packaging that the customer received now you have all the information you need to find a potential winning product and you know exactly where to source that product from make sure you don't get stuck in analysis paralysis where you keep looking for the perfect product but you never actually launch your store it's never going to be perfect so the only way to find your first winning product is to actually launch your store and test the product