How To Create A Shopify Dropshipping Store In 2026 (STEP-BY-STEP)

what's going on my name is Simon and in this video I'll show you step by step how to build a Shopify Drop Shipping Store from start to finish so after watching this tutorial you're going to be able to take any dropshipping product and build a branded Shopify store around that product we're going to be covering every single step so all you need to do is follow along with this video and at the end you'll have your own finished branded Shopify store ready to make your first sales now to make things a bit easier and more efficient for testing new products and building Shopify stores I've created a store setup checklist and I'm going to leave a link to this checklist Down Below in the description so you can use it as well when ever creating a new Shopify store so let's get started with the [Music] video all right so here's exactly how a Drop Shipping Store works first we're going to find a product that we can sell online so for example this 3in1 charging device for Apple products that we can find on AliExpress for $19 then we're going to build a Shopify store where we will sell this product for $59 to get people visiting our store we'll have to run some ads on social media platforms like Facebook or Tik Tok when somebody orders the product on our store we will then buy the product ourselves in this example on AliExpress for $19 but we will ship the product directly to the customer who bought it for $59 on our Shopify store so after product cost shipping advertising cost and processing fees we should be able to make a good profit with every sale on our store the main benefit of running a Drop Shipping Store is that we don't need to buy and store products before we sell them only when we get a sale on our store we'll buy the product and ship it directly to the customer so because we don't need to buy any inventory in advance starting a Drop Shipping Store doesn't require a lot of money to start so how do we find products to sell products that work best on Drop Shipping stores are products that have a wow factor meaning that it easily grabs people's attention when they see ads about the product on social media platforms like Facebook or Tik Tok it's also helpful if the product solves a problem and is in a passionate Niche like for example fitness personal care or pet products an easy way to find products that are already working well is to Simply go to face Facebook and look at the ads that you see there usually it's quite obvious if they're Drop Shipping the product that they're selling we can also go to Tik Tok and type in Tik Tok made me buy it and here we'll find tons of product ideas as well if you want to save some time when looking for products you can also use a product research tool called minia minia filters out winning products for you and gives you all the information you need to sell those products I'll leave a link to this tool Down Below in the description once we find a potential product we'll go look for suppliers who are selling this product usually those suppliers are in China aliexpress.com is where we'll be able to find most products for a very cheap price alibaba.com is also a very good place to find suppliers however often times they only sell in bulk so you'd have to order a lot of units at once which isn't optimal for Drop Shipping nowadays you'll also find many Drop Shipping suppliers with warehouses in the US and Europe by using these suppliers you'll be able to offer quicker shipping time times but usually the products are a bit more expensive compared to AliExpress I leave some links to suppliers with local warehouses and quicker shipping times Down Below in the description all right so before we're going to get started with the actual tutorial I want to quickly show you what the finished Shopify Drop Shipping Store is going to look like once we are done here in this tutorial so first of all this right here is the product that I chose to create this online store for it's kind of like a mini cooling fan that you can also fold hang around your neck you can also use it as a power bank for charging your phone so a very cool product that we can Market very visually as well so great Drop Shipping product it has great reviews here on AliExpress as well and we can get it here for $8.50 plus shipping and with creating our branded Shopify Drop Shipping Store for this product we can definitely sell this product for 30 or even $40 and we're going to start with the product page because this is going to be the most important page because this is where we're going to send people to with our Tik Tok Facebook ads and so on and we're going to also focus on the mobile version because 90% of your traffic is going to come from mobile phones so this is what the product page will look like that people will get on when they click on your ads so we're going to have the logo here on the top which I'm going to show you exactly how to create a simple logo and then we're going to have the images which we can just find online for this specific product we're going to have the Branded name of our product the price some reviews that we're going to import directly from alexpress and then we're going to have the different colors for this product that people can click on and then you will change the color here on the top so they can see exactly what the product looks like we have the add to card button right here and then we have a description for this product which we're going to spend some time on to create a great copy to make people want to buy this product a great strategy is to use GIF images for communicating because it's a lot more engaging you can easily show people how to use this product and uh what the product will look like once they use it every single day and we're also going to create some text here which is just going to be copy again explaining the benefits and showing them how their life will be improved once they have bought this product and then just add some FAQs product information how to use shipping and return policy these are just some drop- down menus where people can click on and then they're going to see all the information all the way on the bottom is going to be our reviews again we're just going to import them directly from AliExpress just takes a couple of seconds and then this is also really important for your product page so people can actually see uh that people have bought this product and are quite happy with this product so this is going to be the end of the product page we can also look at it at the desktop version uh desktop view right here um again it's it's going to be the most of people are going to see it on the mobile version so this going to be more important but with Shopify you don't really need to worry that much and that everything is optimized because the Shopify has a responsive Builder so uh everything is going to be optimized for both desktop and mobile then we're also going to create a homepage right here now the homepage if you're going to send people directly to the homepage obviously you want to make sure your homepage is looking very nice as well however if you're going to send people directly to the product page then you don't need to spend that much time on the homepage if you're going to just test this product because 99% of people will never even click on your homepage so um you can just simply create something like this right here just a hero image with just some information about your product and a buy button and that's going to be enough because again most people will not even visit this specific page however I just spent a little bit of time to add uh some nice uh visuals for the homepage as well added some gifs some text some benefits here then also added a feature product section actually we can look at this uh from the mobile version as well and then they can also buy it directly here on the homepage added a guarantee on the bottom and then also we're going to have the footer uh which is going to be visible on every page where we're going to have the private policy refund policy shipping policy terms of service we're going to create all these pages and add them as well I'm also going to add a contact page people can just click on contact and then they can just enter all the details here so overall it's going to be a very simple but very effective online store setup that you can use to sell any Drop Shipping product so the first step is going to be to get our free trial for Shopify so I'm going to leave the link to this specific landing page down below in the description it's going to be my Commerce coach Shopify landing page where you can get your 14-day free trial and you also get specific offers like for example right now where you can get 97% off for the first 3 months of using Shopify after your 14-day trial ends depending on when you watch this video it's going to be a different offer or sometimes say don't have any offers going on but definitely make sure to check the page to uh see all the current offers so to sign up for Shopify we're simply going to type in our email address right here and then we're going to just click on start free trial then here we're going to type in a password and decide on a store name now if you don't know what your store name is going to be don't worry just type in something generic because we can always change our store name later on so just type in something and then click on create your store then here we're going to Simply skip skip all the questions because it really doesn't matter and then we're going to decide on what country our business is located and click on enter my store now we are in the dashboard of our Shopify store where we're going to start by choosing a theme this is going to give us the basic structure for our store so I'm going to click on online store right here on the left side and then on themes and then as we can see the current theme that is already installed is the dawn theme right here I'm actually going to choose a different one and I'm going to go with the one of the threee themes so I'm going to click on explore free themes right here and then you can see nine different free themes for this door I'm going to choose the sense theme which I really like so I'm going to click on sense and then I'm going to click on add to theme library and then once the new theme has been installed we simply click on actions and then click on publish then again confirm publish and now we have switched from the default theme which was the dawn theme to the new one the sense theme and now the next step is to import our product to our Shopify store so I'm going to be Drop Shipping from AliExpress which is the most popular place to drop ship products from and when you drop ship from AliExpress you can use a tool called deers which makes things a lot easier so this allows you to Simply import any product from AliExpress to your Shopify store and then it also makes filling the orders a lot easier once you start getting sales so I'm going to leave a link to this tool down below in the description so click on that link and then once you're here simply click on try it free then here you can simply create an account with your email and a password and then click on create account and now here we can link our Shopify store by clicking on Shopify right here and that will take us to the Shopify App Store where we're going to install the dieser AliExpress dropshipping app so here we simply click on add app then here we want to make sure that this is our Shopify email address that we have have just used to sign up for Shopify with and then click on yes then click on install app right here then we're going to have to choose a plan for this app I'm going to go with the basic plan which is free so I'm going to click on get started right here and then here we're going to click on AliExpress so now we need to connect our dieser app to AliExpress so if you already have an alexpress account you can sign in right here I actually like to create a new alexpress account for every new store so I'm going to click on register and then create a new AliExpress account right here then here we're going to click on authorize and now we can start importing products by clicking right here then we can simply skip the tutorial right here because I'm going to show you everything that you need to know now we also need to install the Chrome extension for dieser so we're going to click on home here on the top left and then we're going to click on Chrome extension so you're going to need to use the Google Chrome browser in order for this to work so we're going to click on add to Chrome right here and then confirm ADD extension and that will add the Chrome extension here to the browser however in order for us to see it at all times we need to click on the puzzle icon and then make this pin icon blue right here and then we can always see the extension here on the top now we also need to log into our ders account so we're going to click on ders right here they will take us to the homepage and then we're going to click on login and that should automatically connect our Chrome extension to our dieser account so once that is done we can go back to the AliExpress page where we're going to drop ship the product from and as you can see here on the bottom we have a new button that says add to deers which we're going to use to to uh import our product to uh Shopify so before we do that I want to quickly show you that here on the top uh with your extension you can also change some options so here for the option we're going to leave this at all for for the shipping methods um if you're going to sell in another country apart from the US you also want to change the country right here so for example if you would sell in the United Kingdom we would choose United Kingdom right here and then also change the currency to British pounds however I want to sell this product in the United States so I'm going to leave United States and also leave the currency at US Dollars click on update settings and then I want to reload the page again just to make sure that the import button works and now I'm going to click on add to ders here on the bottom and now it will import my product to my ders account so now we can go back to our dieser uh dashboard and click on import list here on the left side and now we can see our product is on our import list where we can then push it to our Shopify store but before we're going to do that we're going to quickly click on edit product and then make sure we only import all the variants that we actually want to sell on our store so here we're going to click on VAR variants where we can see this product comes in four different colors white green blue and pink so for example if you would only want to sell the Green version we could simply delete all the other versions right here and then it would only import that one variant so I want to sell all the variants right here so I'm going to just leave it as it is we can also click on the description and make sure we delete everything that we don't want to import doesn't really matter because we're going to change everything manually anyway later on when we create the product page and then we also images so you can just select all the images that you want to import to your Shopify store and then what's also important to click on shipping info and make sure that the product actually ships to the country you want to sell in so I want to sell this product in the United States so I'm going to type in United States click on the search icon and then I can see that the product is shipping to the United States now the delivery time isn't great which is uh very usual with Drop Shipping products I might be able to find this product with another providers such as C CJ Drop Shipping or xand drop or spocket or something like that where the it's already in a Us warehouse where I get a lot lower shipping times however in the beginning I don't like to spend a lot of time trying to find the perfect supplier for this product because most products you're going to find multiple suppliers but uh I want to test this product first with some ads and make sure that the product actually works in the market before I spend more time finding a good supplier and making sure the shipping times are as low as possible so that works fine for me right now so I'm going to click on Save and and then we can click on uh push to Shopify right here here we're going to tick also publish to online store and then we're going to click on push to Shopify so now we can go back to our Shopify store click on products and then we can see we have a new product on our store great so now that we have our product on our Shopify store now now would be a great time to think of a good brand name that we want to sell this product under so one tool that I like to use for getting inspiration for brand names for Shopify stores is the namel brand name generator so you're going to find a link to this down below in the description as well you can just type in any word that is related to your product let's say for example uh fresh and then we can click on generate and then uh decide on what kind of Randomness you want so let's say mediums fine click on generate and then it will give us some ideas of what our brand name could be for our store so you're going to find that a lot of these names are already taken so I like to use this site more as inspiration and then another one is just this um brand name generator right here so let's say for example we use the word breeze then we're going to click on generate Nam so this is actually from Shopify and then we get a lot of word combinations with the word breeze so so Nationwide Breeze octane Breeze just look for a couple of names that you think would be a good brand name for your product and then once you found one you can go to this site right here name checker.com and then you want to type in your brand name right here because you want to make sure the domain is available you want to make sure the most important social media sites are available for this name um so that that will help you Market your site later on and especially you want to get the do the main for your brand name so the name that I came up with for this store is my easy Breeze it isn't the best name but still it sounds like it's easy to say my easy Breeze and it's very clear what it means so my easy Breeze the product is easy to use and it gives me a cool breeze uh with the cooling fan so then I can click on the search icon and then I can see all at one uh view I can see all the uh most important uh things that are that need to be available so for examp sampler.com is available that's the most important thing we have the Facebook available Twitter Tumblr and so on so later in the video I'm also going to show you how to create a simple logo very quickly for your brand name but for now let's move on with the product page so I'm going to click on the product right here on our Shopify store and the first thing I'm going to do is just delete the product name that is imported from AliExpress and also the product description so now that I know my brand name I'm actually going to use it for the product title as well so I'm going to type in my easy Breeze and I also like to add this trademark symbol right here to the end of the brand name because it looks a lot more official and then I follow up with the product name so let's say mini cooling fan and then we're going to move on to the description so now just for you to see where the description of the product will actually be seen on our store it's going to be on the product page when people scroll down on the product page so here we can see this is the product page that we're going to build right now and then after the add to card button here is where the description start so we can add images we can add some text we can add some GIF images and um here is basically where people scroll when they are not sure if they should buy a if they should buy the product or if they just need some more information so this is a great place for you to communicate the main benefits that people are getting with this product and also address some of the objections that people have um when they think about buying this specific product so for example when people think about oh maybe the battery is not going to last very long then tell them how long the battery is going to last and hopefully it's going to uh it's going to kill their objection and they're going to think okay this is actually a good product and then they're going to end up buying so this is exactly what we want to do with our product description and in order for us to create that product description we're going to have to do some research about our specific product so the way way I like to go about doing the product research and creating the sales copy for my product is to Simply open up a Google Docs and then here I'm going to just take some notes on everything that I find about the main benefits of this product and also some of the objections that people have in regard to this specific product and the place where I like to start with the product research is actually the place where I'm going to buy this product from somewhere I'm going to drop ship it from which in this case is Aliexpress so here we can simply scroll down and read the description of this product but usually you don't find too much information here you can find some things about the quality like the materials they have used for this specific product some of the functionality of the product and so on but usually I find more information when I actually go to the customer reviews right here and just start reading some of the reviews because in the reviews of actual customers we can find a lot of information about why people have bought this product and what they like about it so here for example we can see fast charging uh makes the heat so much more bearable battery lasts several hours so just from this review we can see that uh charging fast is kind of an important topic for this person here and also battery lasts several hours so battery life is probably a topic that we want to address in our sales copy then we have great handy cooling fan and looks amazing as well so here we can also make some references about the great design of this fan because this might also be a good selling point why people want to buy this because it just looks great and then another great way to do some product research is to Simply look at other stores that are selling the exact same product and I'm going to quickly show you how to easily find these other stores so what I do is I simply take one of the images of this product that I'm selling so the easiest way is to go to the description right here scroll down and then just drag this image to your desktop and then you're going to open up a new tab and type in Google Images and click on Google Images right here and then what we're going to do is we're going to search for all the websites that have this specific image so I'm going to click on search by image right here and now I can simply drag this image in this field right here and then Google is going to give me all the sites that have this image on their page and naturally these are going to be all the sites that are selling this specific product so here we can see another Drop Shipping store selling the exact same product and they also are using the sense theme as we can see here so the side already looks kind of similar than what we are building right now so here you can just go through the sales copy that they're using right here and then look at what points you also want to include in your sales copy another great page to go on is to go on Amazon people are also selling this product on Amazon then you can simply scroll down look at the product description right here here you can also find some important information some good selling points and again go to the reviews as well so you want to click on the reviews the ratings right here so now after a couple of minutes of going through some of the reviews and some of the product descriptions I noted down these Main benefits and also these uh objections that we have to address in our product description The Next Step would be to create very good headlines um from these points right here now for all the points that I want to address in my sales copy I quickly created some headlines like for example enjoy a fresh and cool breeze whenever and wherever you want or my easy Breeze is always with you ready to blow this is addressing the portable and uh compact design benefit so then once you have all of your headlines you want to also create a quick description for each of the headlines so in the quick description you just want to create like two or three sentences explaining exactly what the benefit is like for example feeling hot just take out your uh my easy Breeze and let it let it do its job it will refresh you literally everywhere at work while traveling or just watching Netflix on your phone the slim and foldable design makes my easy Breeze fit in every bag or pocket enjoy the Cool Breeze handsfree with its comfortable strap so we just want to create a compelling description for each of the headlines right here and now the last step is to find some good visuals that underline these benefits right here so you can just use images if you want to but a even better way would be to use GIFs because with a gif you can communicate a lot better how a product works and it's a lot more engaging it keeps people on the page a lot more than just images if you have a video available for your product which in the case of this product we have because this first one here this is a a video then what you want to do is you want to create some gifs out of this video so the way I like to do do it is to just go to inspect right click and inspect and then we should be able to find this video right here by going to uh the down arrow right here then we can see uh this is the link of the video but we're just going to open this in a new tab and then we can see uh we should be able to see the video right here so now we can click on the three dots and click on download and the next step will be to Simply um convert some of these scenes here this video in a gif format which I'm going to show you how to do now so once it's downloaded we can simply go to Google and type in GIF um Creator I think and that should take us to this easy gif.com which is a very easy GIF Creator then we're going to uh just drag the video in right here and then click on upload and make JF and then here we have the entire video for this specific product so what we want to do is find most moments where what we have put here in the description it will be showcased very well so for example um my easy my easy Breeze is always with you ready to blow I want to find a part where she basically takes it out of the bag like right here and then I can just click on use current position this will be the first point of the GIF and then she takes it out and she turns it on so this will be the entire GIF so I'm just going to find the end point right here click on uh end time use current position and then I'm going to click on convert to GIF and now it will convert that part of the video to a gif that I can now download by just clicking on Save right here on the top and now I have it saved right here so I'm going to do that for every single headline right here that I have for this um product so what I've done is just created a folder for all these GIF images that I've created for the product description as you can see right here and again if you can't find any video to create chfs from Simply use some of the images that you can find for your product that make sense for your sales copy so now we have everything that we need for our product description so we can just copy everything that we've prepared right here in the Google Docs copy and then we can just paste it into our description and now we also want to add our gifs or images that we have just prepared so I'm going to add the first one just here under the first title so I'm going to click on this insert image icon and then I'm going to go to my folder where I have the content for this store and I'm going to click on gifs and I think the first one is this one right here so I'm just going to drag it in once it's uploaded we can simply click on the GIF and then click on insert image great so then I'm basically doing the same thing for all the other JS so the next one will just be right here under the second title and then here on the bottom I also added a guarantee so this is just a 30-day money back guarantee for everybody who isn't satisfied with the product this will just remove some risk for the customer which should increase our overall conversion rate and I'm also going to add an image right here so it's a bit um easier to see in the description and it's going to be this one right here uh I used canva com to create this it's very an easy design tool where you can just drag in some text and then add a background so very easy to do and then all the way on the top of the description I actually like to add a bundle offer that's also a very good way to increase your average order value on your store to entice people to actually not buy only one product but to buy two or even more products by giving them a discount so there are different apps that you can use to offer people discounts the the easiest way to just start out and test a product is to just create something like this um again just an image where it says buy two or more get an extra 20% off or 10% off or whatever you want to offer and that will be automatically applied at checkout which we're going to set up in a moment here and now that we have all the content in here what I like to do is just click on all the images and make sure they are centered and also the gifs are centered and then also the titles I want to change them from paragraph to heading three that just makes them a bit bigger and then I also want to make it centered as well and I'm going to do that for all the titles and all the images as well awesome so this is everything that we're going to do for our product description to just test this product and we're going to look at how this looks like on our side just in a moment um for now let's just click on save to make sure we have all the changes saved and then let's move on to the product images so because we have used the dieser app app to import our product to Shopify the pictures that are already here on the product um page they are the ones that we find here on AliExpress if you scroll down here it's just importing all these images which to be honest aren't that bad so I'm going to use these images that I find right here in AliExpress now sometimes it's very hard to find good images for your product what you can also do is just go to Google image search again and then you want to do the same thing as we've done before with the product research you're just going to do a search by image and then you're going to drag in one of the images you get from your supplier and that way you're going to find more images so here when you click on visually similar images Google is going to give you a lot more images of visually similar pictures and a lot of the time you're going to find more images about your specific prod product that you want to sell and here you want to be careful to not use any copyrighted images from other competitors that have already taken customade images but if those images are from the supplier then usually it's fine to use them on your store especially if you just want to test the product so for now I'm just going to use these pictures that I have from AliExpress right here and I'm just going to rearrange the order a bit by just dragging these pictures around so I actually did go and find some more pictures for this product because a lot of the pictures from AliExpress they had a lot of text on it and I didn't really like how that looks on the store so I actually go went and used the method that I showed you before to find the same pictures but without any text and I did find some so these are the ones that I found and that that I want to use on the store so it's just going to be some some uh pictures of people using the product some of the different um use cases and then at the end there's going to be the four different variants so then let's move on to the next step which is the options for this product it already has imported a couple of options so the color and the ships from we can actually delete this one because you don't don't really need that on our store then for the colors we can leave it as it is because we are selling all the variants the white the green the blue to Pink so we're going to click on done right here and then we're going to make sure that we have pictures for all of the variants so for the white one we're going to click on this image right here and then just going to choose either this picture or this one uh I think I'm going to choose uh this picture right here and then we're going to do the same thing for the other variants as well and then to adjust a price of the product we're going to click on edit for one of these variants right here and then here for every variant we can set a price so I want to sell this for $29.99 just to start out and test the product and I'm also going to add a compare price so people can see it's actually on sale I'm going to put here $59.99 so it says that it will be 50% off and I'm basically doing the same thing for all the other um products as well so the green one the blue one one and the pink one they all going to have the same price so once that's done we can go back right here and then the last step is to adjust the URL for our product now as you can see this is our current URL right here which looks kind of too long and not really nice so we're going to click on the edit website SEO button and the page title is actually fine my easy Breeze mini cooling fan looks very branded you can add a description right here I'm not going to bother with that right now now what I'm going to do is just change the end of the URL to uh something that is a bit shorter and just my easy breeze so that's it then I'm going to click on Save and now as you probably remember we have added a bundle discount offer to our product description right here so when people buy two or more products they're going to get a 20% discount and now we want to actually set this up in our Shopify dashboard so that the discount will be automatically applied in uh on the store so we're going to again click on Save right here and then we're going to go to the left side and click on discounts right here where we can set up all the different discounts that we want to offer we're going to click on create discount here here we can choose from different discount types we're going to use the amount of order discount so we're going to click here and then we're going to do the automatic discount we're going to name this uh bundle discount and we're going to do a 20% off again you don't need to do 20% you can also do less than that or more than that whatever makes sense for your profit calculation and the the reason why we do this is just that when somebody orders more than one product then we can save some money in advertising costs and also in shipping cost and usually that um just gives us more profit overall so it's definitely a good idea to offer bundles for most products and then minimum purchase requirement so we're going to say minimum quantity of items is going to be two so when they buy two or more uh they're going to get the 20% discount on the entire order start date will be today and then uh start time doesn't matter and you can also set an end date but for this one it doesn't really matter so we're just going to leave this as it is and click on Save Discount so now we're almost finished with the product page let's go into the editor and look what our product page currently looks like so let's click on online store on the left side and then go to themes and then here we can click on customize just next to our theme and that will open up the editor for our online store so here we are just on the homepage which is just by default made from our template we're going to make some more adjustments right here as well but for now let's change from our home page to the product page and here we can just click on default product and that will open up the product page that we have just created now what I like to do is actually switch from the desktop view to the mobile view right right here on the top right that way we can see exactly how it looks like on mobile which again is how most people will see your page because they're going to be visiting from a mobile phone so this is how our page currently looks like we have the image the title of the product the price that we have decided on the different variants and then the add to card button the buy button and then here is the description that we have prepared with our images and also our gifs um so that looks all quite clean that's amazing and then we have some more things here on the bottom now just so you understand how this editor works you basically have all the elements all the blocks on this page here on the left side you can uh click on them here and then you can make all the adjustments here on the right side of the editor so let's go from top to bottom and make some adjustments to our product page so let's start with the announcement bar all the way here on the top you don't actually need this so if you don't want it you can just click on the delete icon right here and then it will just be gone from your page if you want to undo something just click on the undo button right here on the top and then it will go back to what it was before then here to change it we just go to the right side and uh I'm going to actually change the text to this right here uh only today 50% off and free shipping and that's everything that I'm going to do here for the announcement bar then the images are fine here uh what I'm going to do is remove this store name here from the product page so I'm going to just click on it and then hit the delete icon and then it will be gone the title is looking good price is looking good color quantity here for the buttons you can actually just change it to only show one button so when you click on uh when need untick this option on the right side you only have the add to card button which makes everything seem a bit uh cleaner so I like to do that here on the product page and then here we're going to scroll down to the description so we have already optimized everything here so that looks good and then here these elements where you can basically click on the arrow and then it will just show some text we can use them for our FAQs for our product information how to use shipping return policy and so on so to change these we can just click on them and then on the right side we can change them to for example FAQ and then we also want to change the icon from a plan to something that makes sense let's say we're going to use the question mark for FAQs and then for the content here we can just type in all the questions that that people have about our product and then also give the answers right under the question then we're going to do the same thing here for the other elements here so this for example would be how to use and then we could just uh gives a brief description here uh on how to use this product if you want to add more of these elements you could just go to the left side click on ADD block right here and then you can uh add something like a collapse capible row this is what this element is and then it will just add another one of these elements and to rearrange these elements we just go to the left side hold the element right here and then drag it wherever we want it to have for example right here and then it will just change the order so these are the elements that I would add for this page simply some FAQs product information some technical specifications how to use section shipping policy and also return policy then you could ALS also use these elements here to talk about your Brand add some more visuals and stuff I usually just delete all of them because um I think it's too much for the product page and after these uh drop down menus I actually want to have the reviews which we're going to add later on so here for all these sections I'm simply going to click on remove section on the bottom right here again remove section so we can just easily delete everything that we don't need on the page and the last thing that we're going to add to our product page is going to be our product reviews which are also very important we're going to Simply uh import Real reviews directly from the AliExpress product page so here we can see we have 84 reviews for this product and we're going to Simply import some of those reviews including the photos and we going to use an app to do that which makes it really easy so I'm going to leave a link to this app down below in the description it's the luks product reviews and photos app so click on that link and then you'll end up on this page right here where we can simply click on add app then we want to click on install app right here so as you can see luks is a paid application for Shopify it's actually the only paid app that I think you need when starting a new store um and the good thing is that they have a 14-day trial which should be enough for us to run the first ads and see if the product is going to work out I actually uh recommend to use the growth um plan right here because then you get to import a lot more reviews compared to the the beginner plan here you only get to import like 20 reviews which uh doesn't look as good as if you have like I don't know 95 reviews for your product it's just going to give you a lot more social proof so that's why I choose the growth plan right here and start with the 14-day trial and now because we aren't on any Shopify plan yet and we haven't added a payment method we're going to need to do that now so we're going to click on ADD credit card here so here you just want to type in all your credit card information and click on add credit card then click on approve and now let's add some reviews by clicking on let's get started here so for now we're going to skip the personalization after we have set the colors for our store we're also going to change the star color for the reviews of this app so for now we're just going to click on skip here and then this app will also send out review requests to your customers after a specific amount of days after you have fulfilled the order so you can adjust the message right here but again for testing the product is it's not really necessary so I'm just going to click on continue right here and we can also give a discount to people who leave a review for the product um again for now it doesn't really matter so I'm going to click on Skip and then here we're going to click on import reviews and now to import our reviews directly from AliExpress is to Simply drag this button here to the bookmarks of your browser and then we want to go to the AliExpress product page where we're going to buy the product from and then we just need to click on the bookmark that you have just added and then this window will open up so first we have to decide on what product we want to import the reviews to so it's just going to be this product right here and then I'm going to click on 100 reviews you can also change the rating so you can say you only want to import reviews that are five stars only or four stars and up I like to go through each manually and just import order reviews that I think are good and also have some four stars maybe some three stars as well because it just makes it look a lot more realistic then all countries is fine translate to English is fine and then I'm going to just click on preview and import then here you simply want to go through uh every single review manually and decide on if you want to import that specific review or if you don't want to import it so I'm going to click on import for this one because it looks good it also has pictures then the next one also looks good so let's say for example you don't want to import this specific review all you need to do is click on reject right here and then it will not be imported to your store if there are multiple sellers selling the same product on AliExpress you can also go to the other Sellers and import their reviews as well all you need to do is go to the product page again click on the bookmark button that we have added and then go through the same process so now let's go back to our product page here on Shopify and see what has changed so now as you can see we have a couple of reviews here on the product page with the image image which is very nice and also some text along with the Stars as well so that looks pretty good so now the next step is going to be to adjust some of the colors of our store so to do that we're going to go to theme settings on the bottom left and then we're going to click on colors right here and here is where you can see and adjust all of the different colors so as you can see we have some uh colors already set up that come by default with this with this theme and uh we want to just adjust some of the colors to make it fit our branding and what I like to do is to just go off some of the pictures that we have on our store so one tool that I like to use for this is called colorzilla this is a Chrome extension I'm going to put the link Down Below in the description for this one as well that you can just add and then you're going to have um this icon here on the top of your browser that you can just click on and then you can click on pick color and then you can basically just hover over your screen and then just pick any color that you want so let's let's pick um this green right here so now we have it saved uh in the clip board so we can just go back to theme settings colors and then let's for example change this accent color here to the green that I've just copied like this and then as we can see the button has now changed to the green that we also have here uh with this product so now it looks very branded so that's a strategy that I like to use so the best uh thing that you can do is just um try some different colors play around with it a bit um play around with some of these um colors right here and until everything looks perfect so after playing around with the colors a bit this is the theme that I decided to go for so it's going to have a main kind of greenish color as a main theme and then also this kind of yellow tone here as a background so now the color theme should be congruent with all the pages except one page which is is the checkout page so we're going to go to uh the checkout page um right here and then here we can see that the button here is still blue which is the default color and to change that we have to click on open checkout settings here and then we're going to scroll all the way to the bottom and here where it says checkout right here at the bottom we can uh also change the color theme so here you can see it's still blue so we're going to click here on this button and then we can change it to to the green we have just added before like this and I'm also going to change this here as well like this and now the button should change to Green there we go and now what's still missing on our store is a nice logo for our brand which is going to be placed right here so now I'm going to show you how to quickly create a logo using a tool called canva.com you'll also find the link to this site Down Below in the description it's basically a very easy to use design tool that you can use to create logos and all kinds of different um designs so the easiest way to create a logo is to Simply come up here to create a design and then they even have an option called logo so you can click on Logo once you're here you can just go to the search bar and just type in whatever topic you want to create a logo about so let's say you want to create a logo about something that has to do with water so you would just type in water right here and then you can see tons of already pre-made logos on the left side that you can just use so let's say for example we would use uh this one right here then it will automatically put it in your canvas once you click on the logo and then all you need to do is just change the text right here so let's say our product is named water uh hero something you could just change the text maybe delete this part right here we can also go ahead and change the colors to something like this or something like this so as you can see very easy to use Tool uh another thing you can do is if you want want to just create a custom design you can just click on create design and then click on custom size let's make this 1,000 in width and 250 in height click on create new design and then you can use just all the tools here on the left side so let's say we want to add a heading and this is just going to be the name of the brand so let's say my easy Breeze then we can also change the font let's make this uh monserat classic then we can just change the width right here you can also add an element to just make it look more like a nice logo so I'm going to go to elements here on the left side and then I'm going to type in I think the name was Breeze Something Like This breeze icon and then I found this icon right here and then I just put it here at the end of the logo just like this um let's also change maybe the color like this once logo is done you can just click on share and and then you want to just download it as a PNG if you have the premium version of canva you can also take the transparent background option but if you don't want to pay for the for canva you can just download it as a PNG with a white background and I'm going to show you how to remove the white background as well now I have downloaded the image but I still have the white background so what I'm going to do is go to a site called remove.bg where I can just drag in the image here and then it will automatically remove the background so I just have the the text and the logo element without any background so with a transparent background now I can click on download and then I have now the same logo without a background and now to insert our logo to our store we're going to Simply click on the header right here or you can also click here on the left side and then on the right side we're just going to um change here from default logo we're going to click on change and we're going to click on select image and then here we're going to upload the image that we have just downloaded so the PNG so now we're going to click on select and then we can also change the size of the logo by just dragging this bar to the right side make it a bit larger kind of like this that's great so now our product page is pretty much finished the next thing we're going to do is add our policy Pages here at the bottom of the footer so we're going to go out of the editor by clicking on the exit icon here at the top click on leave page and then we're going to go to settings all the way on the bottom left and then we're going to go down to policies right here and then here Shopify makes it very easy for us to create some policies just from the Shopify templates by clicking on create from template right here and then it will just create us a generic refund policy that should be applicable to most online stores however you do need to go through some of the text here and make sure you replace everything that that you can find here in the brackets replace that with your own business information and we're going to do the same for the private policy as well so just click on create from template here as well just read through it real quick and then just um replace everything that is here in the brackets and then the same thing with terms of service and then for the shipping policy there is no template so you're going to have to just insert what um is applicable to your store I'm I'm just going to uh use this one right here and then uh if you're going to sell in the in Europe you also need to enter your contact information and then that once that's done you just click on Save and we're going to go out of the settings by clicking on the cross here and now we also need to add those pages to the bottom of our website so in the footer so what we're going to do is we're going to go to online store and then to navigation right here and then you can see the two menus we have the footer menu and also the main menu so we want to put all the these pages in the footer menu so we're going to click on footer menu right here and then here we can simply click on ADD menu item and then on the right side we can just insert all of the pages by going to this uh link and then going to policies and then here you can see all the policies that we have just created so I'm just going to add them all manually by clicking on let's say for example private policy click on ADD then you do the same thing for all the other uh policies right here once all of them are added you can also change the order so you can just put the contact information to the top maybe the terms of service here under the private policy so that looks good to me so I'm going to click on Save and now when we go back to our online store right here click on customize then when we scroll all the way down we can see we now have all the policies here in the footer menu so now let's also put some content on the homepage of our store now like I said said before we're going to be sending people directly to the product page which we have just spent some time creating and then the homepage isn't that important because most people will not actually click on your homepage and they will never see it so just to test a product it doesn't make sense to just spend a lot of time on our homepage nevertheless we're just going to quickly create something that looks very good and then that's going to be it and I'm actually going to edit this in the desktop view so I'm going to change from Mobile to desktop because it just makes it a bit easier so the first thing I'm going to do is just add an image right here so we're going to click on the element then the cover image we're going to click on change and then click on select image and I'm going to use this one right here and then I'm going to change the text here so I'm going to click on the text element and then here on the top right we can change the text to whatever you want now here as you can see this is a bit too big so I'm going to change the heading size from medium to small it's still bit bit too big so I'm going to go to the theme settings on the bottom left and then I'm going to go to to typography and then here we're going to change the heading uh font size from 130% to let's say 110% and then let's see if that fixes it okay so that looks a lot better so I'm going to leave it like that I'm going to click save then we can also change the text here so again click on the text and then change everything right here then I'm going to edit the button as well click on the button and then here I'm just going to change it from shop now to buy now and I'm going to uh put the link that the button goes to to the product page so the my easy bre product page then click on Save and there we go so let's scroll down and see what else we already have on our homepage so these blocks here are there by default so we're just going to delete most of them so the feature collection we don't need so we're just going to click on remove section here R text we also remove this now you can also add um something that I've added right here as you can see this this would just be a multicolumn section which you can just add like this add section and then type in multi um multicolumn and then as you can see you have these sections where you can just enter a title a description and also add some images if you want to now to just keep this a bit shorter I'm going to delete this section and just not care for this uh for this homepage because again the homepage isn't that important um and then what we're going to do also is just add the feature product because if somebody lands on our homepage we still want to show him where to buy the product so I'm going to go to add section and I'm going to click uh type in product and I'm going to use the feature product element and then here we have to choose the product here on the top right select product and then we're going to choose our product right here click on select click on Save and then that's basically it so people can see here the the main uh homepage section section here at the top and then when they scroll down they also see our product this also should look good on mobile as well so this is what it looks like on mobile so now the last thing we want to do to our front end of our online store is to add a menu so when people click on these three lines here they can see the menu which is currently home catalog and contact and we can also change this so when we go to exit and exit out of the editor and we go to navigation again right here under online store then we can go to main menu here and here is where we can make changes to the menu so for example I would delete the catalog right here and then we can also add just the the product page directly so I'm going to click on products and I'm going to choose this product click on ADD so people can also see the product page when they click on the menu I'm actually going to put this just under home and now if you want to you can also make some adjustments to your contact page so to create new pages and adjust Pages you can just click on pages here under online store and then we can see we have one page that is already created by default which is the contact page so we're going to click on contact right here and here is where we can also add some text like this and then click on Save and then when we click on preview page here we can see how the page looks like so it's just going to be a form to fill out here and then we have some text here at the top which I have just added and then when we go back to online store we can also check out how the menu looks like so here when people click on these three lines you can see we have home then the product and then contact and that should be enough for now we can also check it out how it looks like on the desktop version so we have home then the product and then contact page and now we also want to change the favon of the store which is going to be this icon that you can see right here at the top of the browser normally if you don't change this it's just going to be this Shopify icon which kind of looks unprofessional so we want to have our own logo here at the top so what we're going to do is simply use canva again to create our fabcon so I'm just going to use this icon right here as my fabcon so what I'm going to do is go back to canva click on create a design and now I actually want to create just a um Square design so I'm just going to do like 200 uh * 200 pixels create a new design and then I'm just going to look for the same icon so I'm going to click on elements then again uh type in Breeze icon and then it was this one right here so now I can just drag it out like this and again this is a paid icon so you don't need to use paid icons you can just use free ones and then you should be able to download it without any Watermark then we're just going to go to share and click on download as a PNG download and then we're going to go back to this page right here remove.bg and we're going to upload the download right here so we can actually remove the white background and make this a transparent icon and then once that's done we're going to click on download again and then we can just come back here to our store go to theme settings here at the bottom and then here uh it says fabon we're just going to click here and now we can select our image so I'm going to just drag my fabon in here and then click on select click save and now when we preview our store by going to the three dots here clicking on view we can see that the icon is now our logo and now as you can see the URL of our store still looks kind of unprofessional with myshopify.com so we definitely want to use our own custom domain so the easiest way would be to just go to your Shopify dashboard click on settings and then go to domains right here and then you can just click on buy a new domain and you can buy it directly through Shopify which makes everything very easy however you're going to have to pay a couple of dollars more compared to if you would go through a site like name chep for example so here I can see the the domain that I want to go for is $9 per year and if I go through Shopify let's see then it's going to be $14 per year so personally I don't mind paying the extra five bucks for getting the domain right here on Shopify because it does make things a lot easier however if you want to save some money you can go through a site called name cheap or any other site where you can find the domain cheaper and then you have to go through the connect existing domain you want to type in your domain here and then you're going to see some instructions on how to connect your domain to your Shopify store so I'm just going to go through buy new domain right here and then um I'm going to just go through the Shopify uh buying process here and then here you would just click on buy domain and then it would connect this domain to your store now I'm not going to go and buy this domain for this store because this is just an example however for you just click on buy domain and then it should connect to your store awesome so now the front end setup of our store is finished the next thing we need to look at is some of the backend settings to make sure everything is set up correctly so we're going to go to online store here and then we're going to go to preferences and here's where we need to enter a homepage title so I'm just going to enter my easy Breeze which is the name of the product then you can also enter some description uh explaining what your product is about then for the social sharing image we can just add an image that represents our store and our brand so let me just add this one right here this is what people will see when people share your store on social media Pages like Facebook for example and also the Facebook pixel if you going to run Facebook ads you can also set up the Facebook pixel here then here under password protection we need to make sure to remove our password from our store so that people can actually go ahead and visit our store and buy our products because right now it's password protected and in order for us to remove the password we need to go ahead and pick a plan so when we click on pick a plan right here we're going to end up on this page where we can start a plan with Shopify so what I recommend you do is just get the basic Shopify plan which is the cheapest one um so I'm going to go with the monthly basic Shopify plan and right now as you've seen in the beginning of the video there's a um special offer here where we can get three months for $1 per month so I'm going to go with this plan right here then here I'm going to choose the monthly option and click on choose billing cycle and then I'm going to click on Start Plan and and now you still will have your free trial until the 14 days are finished and then after the 14 days if you don't cancel your store then your credit card will be charged so once that's done we can go back to online store and preferences and then we can scroll down to password protection and now we can untake the password protection here and click on Save and now our store is live and now we also want to go into some of the settings so we're going to go to settings here on the the bottom left and here under store details you just want to click on edit basic information and here you can change the store name so in the beginning if you haven't uh decided on your store name yet and now is the time to change the store name to the brand you have decided on so for me this would be my easy Breeze click on Save and then you can also adjust your address and your contact information and then here under store currency it's important that you have the currency set up that you want your customers to pay with so for the United States it makes sense to use US dollars so let's move on to shipping and delivery it's very important that you set up your shipping rates correctly so we're going to go to manage right here and here you can see there's already some default shipping rates set up for the United States and also for the rest of the world now I'm going to set this up manually so I'm going to click on the three dots click on delete and then also the same for rest of the world delete right here and then I'm going to create a shipping zone now the shipping zone is the Zone where the rates will apply too so for example if I want to set up shipping rates for the US I'm just going to name this Zone us and then I'm going to type in United States to look for all the states in the US I'm going to take United States and then click on done and now I have a new shipping zone for the United States where for that shipping Zone I can now set up specific uh shipping rates so here I can click on ADD rate and let's just set up a free shipping rate so I'm going to name this free shipping and the price will be zero because it's free and then click on done and then I can set up another rate so I can click on ADD rate again and then let's set this name to express uh shipping and let's say I want to charge let's say $8 for everybody who wants express shipping and then I'm going to click on done and now people have two different options so they can choose express shipping where they're going to get their package a bit quicker but then then they're going to have to pay $8 for shipping or also free shipping which means they're going to have to wait a bit longer but then they're going to save some money on shipping now we can also set up more shipping zones by just clicking on create shipping Zone here again and then we can just choose for example rest of the world and click on done and then the shipping rate that we set up right here will just be applicable to the entire rest of the world um everything that is not the United States so here we can just set up international shipping and we can say that this is let's say $10 for everybody who uh we're going to ship to that's not in the US going to click on done and now we have set up our shipping rates we can click on Save right here now the next thing we need to do is set up our payments so we're going to click on payments here in order for us to get paid for every sale on Shopify we need to set up our payment providers so the easiest way would be to just set up Shopify payments so if Shopify payments is available in your country all you need to do is click on complete account setup and then fill out all your information right here and your bank account as well and then shopyy will just wire you the money uh to your bank account for every sale that you make now uh what's also going to be set up automatically is going to be PayPal here if you don't want PayPal to be active AC ated on your store you're going to need to click on manage and then deactivate PayPal checkout right here now if you are in a country where Shopify payments is not available then you're going to have the possibility to go for a thirdparty payment provider so you would just go to uh add payment methods here and then you would click on search by provider and one that is very popular to use is stripe so we would type in stripe here now it's not going to come up here because I've set the location of this store to to the United States but if you were in Europe for example then you could use uh stripe as well so this would be an option as well but definitely make sure to set up your payment providers before launching your store and now what I like to do before launching ads to a new store is to make sure everything runs well so I'm going to go to online store here click on the I icon and that will just open up the store as I would see it when I'm a customer so I would just go through the product page here and make sure everything everything looks perfect um everything is nice the reviews are there and I can also click on all of the policy Pages make sure they work as well and then I'm just going to go through the entire checkout process adding to card uh going to checkout and also typing all in all the information and making sure everything is just looking exactly how I want it to look before running ads to this store and I also recommend to do the same thing on your mobile phone because again that's where most most of the people will visit your store when you get your first sale on your Shopify store you're also going to need to fulfill that order and send the product to your customer and because we have installed the ders app to our Shopify store it will make it very easy to fulfill orders from AliExpress all you need to do is go to open orders right here you're going to see a number next to open orders and then here is where you're going to see all of the orders you're going to see exactly what kind of variant the customer has ordered and then you can just click on fulfill order here on this page and just confirm everything here make the payment here and then the order will be shipped to your customer