Jungle Scout Product Research Tutorial (Amazon FBA)

all right so for our product research in order for us to see all the data that we need to see for the products that we're going to look at we're going to need to use a tool which is called jungle scout so this is really pretty much the only tool that you really need when selling on amazon i don't even know anybody who is selling on amazon who doesn't use this tool so this is definitely something you want to get um i was able to get you a discount for jungle scout so i reached out to them and they created a special landing page for fans of medics media as you can see here and there as you can see you're gonna get a discount of up to 30 percent for uh for jungle scout and you also get a seven day money back guarantee now this is also the plan that you need here to access all the features that we need for product research and also later on for our keyword research so make sure you get this tool i'm gonna leave the link down below in the description to this page right here where you can get the discount now we also gonna need to install the chrome extension because they have their own platform which i'm gonna show you in a moment here and then they also have a chrome extension where if you install it on your browser you're gonna see a lot more information on the amazon platform itself then you want to go to google go to jungle scout chrome extension if you're using chrome if you're using firefox then type in firefox and then just search this and then you want to go to this one right here jungle scout and you want to just install the extension right here once you have installed the extension on your browser you're going to see that up here on all your extensions here so if you don't see it right here you can click on this icon right here and then you should see it so here i can see jungle scout and you want to make sure that this pin here is enabled so you can actually see it right here and we can open it any time we want when we are on the amazon platform all right so now i'm logged into my jungle scout account here where we're going to start with our product research i'm going to show you two different methods how you can find products utilizing jungle scout and amazon the first one you're going to find this one a lot on youtube a lot of people show this with jungle scout it's kind of the main way how people filter their database the second one not is not as known but it's a lot better to find products that other people are not finding so let's look at the first one first what you want to do is you want to go here to the left side go to product research and then you can either go to product database or opportunity finder they pretty much do the same thing but you can put in more detailed filters in the product database so we're gonna go to product database right here then we're gonna just tick all the categories that makes sense for us to look for not all categories are gonna be are gonna be great for selling private label products so for example video games is probably not something you want to look for but let's just go through them so appliances um beauty and personal care cell phones as accessories mostly very saturated or we can also look there um computers and accessories and i wouldn't sell food or anything especially if you're beginning home and kitchen kitchen and dining ops products pet supplies sports and outdoors toys and games i wouldn't really look into that baby um let's do cameron photo electronics um industrial and scientific let's do that as well patio lawn garden and tools and hot improvement so these are the categories that i would look into and then here on the right side we have the product here so let's do standard we don't want to do oversize and also seller type amazon and fba and now here we have some filters so as you've learned before we want to go for a price between 20 and 70 dollars so here let's just type in 19 because many products that also sold for 19.99 and then the max price let's just put that as we can also do a hundred so maybe find some good opportunities that are a bit out of our range but still if you have a good budget you can still go for these as well for the rank we didn't talk about this before but there's um a rank where amazon ranks every product in the main category like the ones that we have just uh ticked right here at the best seller rank so the lower the rank the the more is sold in this specific product and we really don't want to go for products that have a very low bestseller rank like below 100 because the competition is just too high so we can type in 100 right here but most products that are below the rank hundred they have too many reviews anyway so we would rule them out anyway so then minimum sales i like to go by revenue for the demand so i'm gonna type in 6000 as a minimum revenue right here then you can also go minimum and maximum reviews now our maximum reviews would be a thousand because otherwise it's just too much competition so we type in a thousand right here if you want to you can also look for products that have a lower rating than maybe five stars four and a half stars because they want to have them some improvement potential however i usually don't put anything in here because i don't want to rule out all the products that have just a good rating weight you can just type in 5.5 pounds uh just so you rule out all the products that are just very heavy and expensive to ship then sellers we're going to leave empty and then list quality score as well so what we've done just now is we've used the database of of jungle scout we put in all of our criteria so jungle scout will spit out all the products that fit this criteria so we can click on search right here now jungle scout has generated all the products that fit the criteria that you have just entered above so the next step would be to just go through all these products manually and then decide on if this might be a good idea to sell on amazon and private label it or not so when we find a good product here that we might be able to sell so these products are all not really looking uh as a good idea to private label so um sometimes you're gonna find that there's a lot of same same products coming up for example these screws right here so if we want to eliminate all these products that just keep coming up that doesn't really fit our criteria we can just take one keyword that they all have so for this would be for example screws so we just type in for excellent keywords here on the top screws and then do another search and then these products shouldn't come up anymore all right so let's just go through some more products and maybe we want to find one that might be a good example right here so no caps let's maybe go to another page so here we have over 2000 pages of results let's just type in a page let's say 321 just a random page and now let's see here here we have some paddles all right step batteries no no no so here i found a product which might be worth looking into which is this um bird feeder it's just something you hang in your garden and then the birds will come and eat your stuff so once you find a product that you think might be a good idea what you want to do is just click on this view on amazon button right here and then it will open up this product on amazon you can look at the price the rating and so on now from this point on i'm gonna go a lot more deeper later into what you're gonna do from here on out because here from here on out you're gonna try and analyze the market for this specific product right here now before you're gonna do that and learn how to analyze product markets i'm going to show you another research method that i think is a lot better on how to find product ideas so yeah this would be the method on how to use the product database here on jungle scout to get some product ideas again i'm not a big fan of this method the reason being is because i think it's not really fun to do this stuff i'm using the database and also like the bigger reason is because if everybody just uses the same filters right here everybody's just going to get the same product list so everybody's just going to go through the same products and the chance of of of a lot of people launching the same product is actually pretty high if everybody just uses the same filters right here on the database so it's a lot better to use your own unique product research method where you get to a place where nobody else is going so you can find a product idea that nobody else has thought of and i'm gonna show you exactly how to find those product ideas right now so maybe you know the situation when you go to youtube and you click on a random video or maybe you search for something you click on it and then you watch the video and then some time through you look at the suggestions on the right side and then you see something interesting and you click on the suggestion and then you watch that video then you click on another suggestion and then before you know it you're watching some kind of random video about stuff that you didn't even know existed this was kind of a way how you can discover something that you didn't even know existed and that's the same approach that we want to take finding our product opportunities we want to go down a random path and then we want to end up at a place where there are products that we didn't even know existed this is the place where you're going to find all the product opportunities because nobody else did think of them this method that we're going to look at now as opposed to the other one this is really a rabbit hole method going down different avenues at each step of the process what we're going to do is we're going to start with a simple keyword and we're not going to just come up with the keyword ourselves we can either just go take a dictionary like put up a random page and then look at the random word and then just type in the words here in jungle scout now you don't actually need to get a dictionary you can also use word generators here on the internet so for example what you can do is type in object generator on google then click on one right here and then for example this website you can just click on randomize and then you're going to see just random words like this like bone saw washcloth candy cane map just something like this so what we can do is just take this random word and then we're gonna go to jungle scout and now we're gonna use another tool here we're gonna go to um keywords and then we're gonna go to keyword scout and then we're gonna paste in our randomly generated word either from the dictionary from the orbit generator wherever you want to go and we're going to click on search jungle scout will just generate a lot of keywords that are related to this keyword that we have just typed in that people are actually searching for on amazon so now we have a lot of ideas so here we have world map world maps for wall so whenever you find something here that looks interesting you would just again go to the amazon button right here and then you can find that search string right here on the top of the amazon page and here you can find the products that are related to this specific keyword so then if you think this might actually be a good idea you can just open up the products in a new tab so open it in your tab right here and then just look at each of these products individually so like this you can also get product ideas and then if at some point you find that this specific keyword is kind of a dead end and you're not going to find anything good here then you can just move on to another randomly generated keyword however i find that if you dig deep enough with each um with each keyword and category you're gonna find some viable products at least that look good at first now um let's just do another keyword right here one that came up last time i was using this random object generator was neck so the neck right here so let's search for this one and then i did find some some interesting products here as well so here we have neck fan so let's open this up in a new tab portable fan also interesting next stretcher neck massager back massager okay so these are all categories that i definitely would want to look into so here i would just open up all these tabs and then go to the first one right here and then here the first thing we see is some sponsored posts so you don't want to look at the sponsored ones when you're doing the research you want to look at the ones that are actually organically ranked here on the top so here we can see these fans that you can put around your neck that basically blows some cold air up your head looks like this space is quite competitive just judging by how many reviews they have so maybe we need to scroll further down to find a specific product that we might want to look into so let's actually go to neck massage right here because i believe and this is where i looked into last time a bit deeper so here again we can see some sponsor products on the top and then we can see like this massage right here that you can basically put around your neck and there are like a lot of time you're gonna find there are like similar products and most of these people that are selling these are also just sourcing them somewhere from china probably maybe from the same supplier even and some of them are also using private labeling so um here we have maybe like this product just so let's just open this one and look into this a bit further then let's see we also have i also see like these kinds of products a lot like these um kind of electric um massagers so let's open up this as well so let's maybe look into this one first the first thing that i see it has a lot of ratings that if you see a product that has a lot of ratings doesn't mean you should rule it out immediately because maybe there are still other brands that don't have as many reviews but they're still making good amount of money and they're listed on the first page as well so just because it has over a thousand reviews doesn't mean immediately that we're going to rule it out but if everybody who's on the first page has like over a thousand reviews then it's probably too competitive now let's look at this product as well this also looks like something we could private label this one only has like nine reviews so this might be less competitive so let's kind of look into the market for this specific product so now what we want to do is we want to find the keyword that is most related to this specific product meaning when we type in the keywords here on the top then only these types of products will show up in the search results so this is probably an intelligent neck massager with heat so maybe let's try this one so i'm just going to take this and then just paste it in here in a new tab and just click on search you want to ignore the first sponsor products again so here the sponsored ones and then here are the organic search results so here it looks like this is really kind of the keyword that leads to this specific product so with this page right now we can now analyze the market of this specific product as you can see all these products are very similar they are kind of like a necklace that you can just wear and they have these two pads which is kind of like electric massage or something like that so now what we're going to do is we're going to use the chrome extension of jungle scout so here we're going to go to the top right here actually we're going to close all the other tabs so otherwise my computer is probably going to just be too slow here all right now we're going to click on the jungle scout extension right here and then it will open up all the products here on this specific page so we're just gonna need to give it some time so it loads all the products okay so now once this button here um is not gray anymore it's all loaded and we can actually start to look at it i'm just going to make it a bit bigger like this and then the first thing we want to do is we want to sort them by best seller rank meaning that the one that sell the most are going to be at the highest right here so here you can see rank so we're just going to click here on rank and then it will sort it from lowest to highest rank and then what we want to do is we want to go through all these products and delete the ones that aren't the product that we are actually looking into so we're looking into this electric pulse neck massager as you can see right here this is probably this looks pretty much the same so we're gonna leave this then this one here is something else this one would be the neck massager so we're just going to click on the cross right here so it's going to be gone from our list we're just going to go down and this also actually looks a bit different so if you look closely to the sides it doesn't have those three dots or actually i think this is photoshopped in so i'm going to leave this in right here it looks like the same product this one as well this one as well this one looks actually different so i'm going to just delete this one here and you're just going to keep doing this until you only are left with the the main products right here so now i've deleted all the products that are actually a different kind of product because we are looking for this specific one and what we're going to do now is we're going to analyze the market based on the data that we can see here so we're just going to go from left to right through all of these columns right here first of all the brand so as you can see here we have multiple different brands selling the same kind of product so the first one would be cletelius then yummy soy then skin kit so this is actually a good sign because then we can see people are buying from multiple different brands and they're like not loyal to just one brand meaning that if we enter with our own brand we have a good chance of being able to compete with these brands that are currently selling the next thing we want to look at is the price so like we've said before we want to look at something between 20 and 70 optimally and the top competitor here is selling for 38 which is a pretty good price to sell for there's also somebody who's selling for this is probably like a more premium one in terms of price range it's definitely in our in our criteria then we also have the revenue so we use the revenue to to um determine if there's actually demand for this product so the top selling product right here with 32 sales a month is doing just over 33 000 approximately in revenue per month which is not that bad like it's it could be more for the top selling product definitely but it's it's something that is in the range that might be worth going for with our range we said we don't want to go with for every anything that is below six thousand dollars in revenue per month now the next thing we're going to look at is the rating number so here we can see there are two products that actually have over a thousand reviews now judging by the review like they have four stars and the top one has also four stars so if we are able to maybe address the issues that they had because they could definitely have a better rating we might be able to still get into the market and you can also see that they're like this product right here is making just over 7 000 in revenue with only 45 reviews and this for example like this one is making over nine thousand dollars with only nine reviews so there's definitely potential here to get into the market so i wouldn't be thrown off too much just because some competitors have over a thousand reviews um and you can see also that the rating is pretty low actually like 3.8 3.4 so there's probably a lot of problems with this product a lot of people are unsatisfied with this product so if you're going to notice that it's going to be very hard to satisfy your customers with this specific product it's probably worth it not to go for it however if you're going to find a way how you can improve it and actually address the issues that the people have when you read the reviews this might actually be opportunity for you to get into the market with a better product now i quickly pulled up another product right here which is this eye massager so i didn't even know this existed but apparently you can just put this on your face and then it massages you and maybe it's good for headaches and stuff um so the thing i want to show you here is that you can see that this ren po renfo brand they're really dominating the market for this eye massager right here because they are like really they've taken the majority of the market share as you can see by the revenue numbers by the daily sales and so on um there are other brands also making money but compared to what the main brand here is making it's really it's not that much so this would be a situation where i wouldn't go into the market if i see there's like one dominating brand which is probably going to be very hard to compete with because eventually the long-term goal is to become the number one brand in your niche for your product because that's where the most amount of money actually is and here's an example of another product this eye wand there's also some kind of massager like a stick that you can put on your eye that massages the eyes and i just wanted to show you this because um this is an example of where there's just not enough demand so as you can see here the revenue numbers are pretty low like the top product here is making just over six thousand dollars so and this would be a situation where even though the rating numbers here are very low so it might be easier to get into the market but still it's not worth your time and effort and money to to try and scrape some pennies right here because there's just not enough demand in this specific market for this specific product now for the rest of this video i did choose an example product that i found before i even started recording here and i'm going to quickly explain to you how i found it i basically was looking for some kind of gloves or something like that and i didn't i don't even remember i just noticed that in the results right here i just found something where it says survival gloves or something like that and then it came like to my mind that survival might be a good niche to look into so i typed in survival tools right here on the top like this is also uh when you just browse amazon you just randomly get ideas and you type it in and then you find random products and like for example if you go to this one right here and then um you check it out and then maybe you go to the bottom and you just go to um to this section right here where you can see the recommendations or the sponsor posts even these this is like the sponsored ones the ads and if you go even further down you can see related to this item and here you're going to find a lot of other stuff as well so here you can see this product right here survival settlers wrench tool is the one that i actually chose for this video so let's click on this one right here so here it opened up so here xd a very low price point is actually quite a cheap version of this one um so what i've done here is it looked to me like i didn't even know what it is it looked interesting and it foremost it looked very simple so i i thought like there's not much that can go wrong with this product again when we see a product that we find interesting the first thing that we're going to do is we're going to try and find the the keyword where when we type that in only this specific product comes up because this is how we're going to analyze the market for this specific product so here we'll just look at the title survival settlers range tool bushcraft so i think what i've entered is just settlers tool and then i think only those ones came up so we want to ignore the sponsored ones here on the top as you can see all the results is pretty much the same product right here so um now we're gonna again go to the jungle scout extension right here click there and then it will just open up all the data for all the products on this page so i've already loaded the results sorted everything by ranks to have the lowest rank here on the top which is the best selling one and then also have deleted the products that don't really are the same product here as the one we want to look into so this is a kind of like a survival bushcraft product that you can use to kind of build wooden houses and stuff like that i didn't even know that existed actually but apparently it's a very convenient tool to survive in the wild basically so um again we want to look at the market so first do we have multiple competing brands yes we have like this main one right here wayland then ritzer pacstay and stuff like that and then the price point is rather on the lower end of our optimal range but still like the top competitor is able to sell this for 38 which is which is great and they're making like 43.5 000 in revenue per month um when i looked at this first it was like 80 000 so they're easily making like 10 to 20 25 000 in profit per month just from this one product the rating number is all right so it's almost a thousand and um but you know the second competitor right here which is already making 10k in revenue per month they don't even have a logo on the product so they're not even really private labeling they do have like a brand name in front of it but they don't really have a logo but i still have a lot of good reviews so it looks to me like it would be possible to enter this market with really good branding and marketing and a good listing and stuff like that so that's kind of what i looked at and now we're gonna look at each of the nine criterias in detail for this specific product to decide on if it's gonna it's gonna remain on our product opportunity list or if we're gonna move on to another product you