Beginners Guide to Amazon FBA (Full 3+ Hour Course)

what's going on my name is simon and in this video you're gonna learn step by step how to make money selling products on amazon through amazon fba and here's everything that this tutorial is gonna cover first we're gonna look at how the amazon fba business model actually works and if it's the right business model for you personally and then we're going to split up the entire process of building your amazon fba business in six phases phase number one is going to be product research here you're going to learn exactly how to find the best products to sell on amazon where you can actually make a good profit phase 2 is going to be how to find a supplier for the specific product that you have chosen to launch on amazon phase 3 is going to be branding here you're going to learn exactly how to brand your product to actually sell it at a premium price and make a lot of profit in phase 4 we're going to look at how to create an amazing amazon listing they will get the customers on amazon to buy your product in phase 5 we're going to look at the entire process of getting your products shipped from your supplier to the amazon warehouse and in phase 6 we're going to look at the product launch here you're going to learn exactly how to get your product on the first page of search results which is where you're going to make the most of your sales so this video is going to lay out the entire process of building your amazon fba business and take you from knowing nothing about selling on amazon to launching your first profitable product we're going to go through everything step by step so this is going to be a very long video so make sure you save the video somehow so you can always refer back to it whenever you need on your journey to becoming an amazon seller and all the chapters and topics you can see on screen here there are also timestamps down below in the description so whenever you want to go to a specific part just go to the description of the video and click on the timestamps there so let's get started with the tutorial so let's first look at how amazon fba actually works so let's say i want to make some money by selling products on amazon well the first thing i need to do is to find a product that would be actually good to sell on amazon and i'm going to show you exactly how to do that in the product research phase then once i found my product i'm gonna go and look for a manufacturer a supplier for this specific product who can make that product for me because we're not gonna create the products ourselves once i found a good manufacturer i'm going to order a specific amount of products from that specific supplier then the supplier is going to create the products they're going to manufacture the products for us and once those products are manufactured we're going to tell our supplier to send those products into an amazon warehouse called amazon fulfillment center then once our products arrive in the amazon warehouse we can create a listing for our product on amazon and then people can actually find our product on amazon and go ahead and buy it once they buy our product amazon will take care of the rest they will ship the product to the customer they will take care of the returns and also of the customer support once our product is listed and it's getting sales on amazon all we need to do is to make sure to continue ordering new products from our supplier tell the supplier to send them in the warehouses so we don't run out of stock and we can continue selling the products on amazon so fba stands for fulfillment by amazon because once somebody goes to our listing and buys our product amazon is going to be responsible to fulfill that specific order and ship that product to the customer there's also something called fbm which stands for fulfillment by merchant if you go with the fbm model then once somebody orders your product on amazon you as the seller are going to be responsible for shipping that product to the customer so you're going to be responsible for the fulfillment now for this video we're going to focus on fba so fulfillment by amazon now let's go over the four main business models how you can sell on amazon the first one is wholesale if you do a wholesaling then you're basically buying a lot of products in bulk from established brands and you're reselling them on amazon to make a profit the second one is retail arbitrage if you do this business model then you're just going out and find discounted products from retailers and you're listing them on amazon to sell them for a profit you can also do drop shipping if you're going to be drop shipping you're going to create a listing for a specific product on amazon and then once somebody buys that product you're gonna tell your supplier for that product to sell it directly to the customer and then the fourth business model is private labeling this is gonna be the business model that you're gonna learn how to do in this specific video so with private labeling what we're basically doing is we're gonna go out and look for products that are already selling on amazon and then we're gonna sell the exact same product or a better version of it with our own logo and branding and because we're selling a high quality and branded product we're able to sell it for a very high price point also giving us a very good profit margin and making us a lot of money here you can see some examples of private label products take for example this head shaver right here this is probably manufactured somewhere in china for like 30 but because this is branded and there's actually a logo on the product they're able to sell it for a hundred and ten dollars giving them a very high profit margin and they're probably also making a lot of money and it's basically the same thing with these resistance bands or this water bottle now what are some advantages and disadvantages to start an amazon fba business the by far biggest advantage of starting an amazon business is that you're going to be able to leverage the brand and infrastructure off amazon amazon is the biggest e-commerce platform on the planet and they already have millions of customers buying from amazon every single day and you're going to be able to access those customers if you put your product on amazon you'll also be able to take advantage of the infrastructure of amazon meaning you don't need to rent a warehouse and ship the products to the customers yourself amazon is going to do all that for you they're also going to manage a lot of the customer support and handle their returns and your products are going to get to the customer as quickly as possible with prime shipping now another advantage in terms of this specific business model is that once it's running it can be very passive so once your product is listed and it continually gets clicks in the amazon search engine then all you need to do is make sure to send more products from your supplier to the amazon warehouses and everything else will basically run on autopilot so it's really kind of a passive business once it's actually running and that's also why amazon fba is a great business model to start as a side hustle and then once it grows big enough you can do this full time and grow a million dollar brand another great thing about this business model is that you're gonna have location independence all you need to run this business is a computer and an internet connection so as you can see there's a lot of advantages of starting an amazon fba business and leveraging the amazon fba platform however you're also going to need to play by amazon's rules if you want to sell on their platform because eventually it is their platform and it's also their customers so this could definitely be considered a disadvantage of selling on amazon that you're basically going to be dependent on this specific platform you're also going to need to pay fees for every sale that you make directly to amazon and it's also very hard to build a customer list from people who actually buy your product because amazon really wants to keep all the data for themselves now with all that being said i do think that amazon fba is one of the best business models you can start right now especially if you are a beginner and now let's go over some of the most asked questions about amazon fba the first one is how much money do i need to start this business and a good range would be two thousand to five thousand dollars as a starting budget because in order to sell on amazon you're gonna need to order a specific amount of units of your product and sell that to the warehouse before you can make your first sale and you're gonna have to pay that upfront to the supplier also you're gonna have to pay for shipping those products into the amazon warehouse that's why i need a starting budget of two thousand to five thousand dollars obviously the more the better if you have less than two thousand dollars then it's better to make some more money and start the business the right way once you have enough money how long will it take to make money so usually it takes three to six months to make your first sale on amazon with your new product reason being is because you're gonna need to take some time to find a good product then you need to find a supplier for that product and once you have found a supplier for a good product to sell that supplier obviously needs some time to manufacture those products once they're manufactured you need to send them to a warehouse which depending on your shipping method can also take like a month and that's why it takes a couple of months to get your first sale on amazon but obviously the more time you spend on your business in the beginning the quicker you'll be able to get it running how much money can i make with amazon fba so actually there's really no cap of how much money you can make obviously it depends on what product you're selling your profit margin how many products you're selling and how big your brand eventually is but as a beginner i would shoot for somewhere in between three thousand and ten thousand dollars per month in profit then can i do this from anywhere yes we already talked about this and is amazon fba already too saturated the answer is no obviously there are some niches where the saturation is quite high and it's going to be very difficult to get in that market as a beginner however there still are a lot of markets where you can still get in where it's not too saturated and honestly if you have a good listing a high quality product and good branding it's not that difficult to outperform all the other products that are already selling on amazon and that's what you're going to learn exactly in this video how to find a great product how to brand that product and how to create an amazing listing where the customers are going to choose your product over all the other ones before we get started with phase one of building your amazon fba business i want to give a big big thanks to dan west the founder and ceo at ecom freedom and also a big thanks to the entire team at ecom freedom dan vaz has been my mentor when it comes to learning how to sell stuff on amazon and honestly he's the best person to learn from in my opinion i'm gonna leave all his details down below in the description he also has a youtube channel so check that out as well so again a big thanks to dan and his team at ecom freedom who made this video possible all right so let's get started with phase number one which is product research and how to find a good product opportunity now this phase is extremely important because the first product that you're going to choose to sell on amazon is going to be the basis of your entire business and brand so you definitely don't want to just go out there and launch some random product that you don't really know much about you're just hoping that it works because the chances are very high that it's just not going to work you're going to lose a bunch of money and also a lot of time so you want to make sure to follow this part of the tutorial step by step and really learn how to judge a product if it's a good opportunity or if it's a bad opportunity so let's get into it all right now before we're going to go into the actual research methods and look at all these products on amazon we want to know exactly what we are looking for in a product because if you don't know what we're looking for it's going to be very hard to find it so as a beginner it's good to follow a specific criteria list that your products need to have in order to be considered as a product opportunity so here you can see the nine product criteria that you should apply to every single product idea and if one product falls out of one of these criteria that you can see right here then you need to discard the idea completely and move on to another product so these criteria are demand competition selling price simplicity private label potential brand potential improvement potential legality liability and profit margin and you can also see there's a range for all these criteria right here to give you a guideline of where your product needs to be in this specific criteria and now we're going to go into each of the criteria individually to really make you understand of what you are actually looking for in a product now the first criteria that you want to judge your product by is demand meaning that is there a demand for your product because if there's no demand then you're not going to sell anything on amazon because amazon is a search engine for products and if there's nobody searching for the product that you want to sell you're not going to sell any units so what we can do is we can find out what the demand is for the product that we want to sell using a tool called jungle scout that gives us the revenue numbers of the products that are already selling because with private labeling we are selling products that are already selling on amazon so we have all the data of the revenue and so on so we can see exactly how much money people are making with a specific product and that tells us if there is actually demand here for example there was a product that was making over a hundred thousand dollars per month um which obviously there's demand people are buying this product and then there's a um it was a product only making 26 dollars per month so obviously i wouldn't go for a product that only makes um i don't know 100 per month because why should i spend all my money time and energy on launching a product that people aren't actually buying and a good number to go for here is that you want to look for a revenue number of a minimum of six thousand dollars per month in revenue um because if you're going to have like a 33 profit margin which is actually pretty good and you're gonna have a revenue of six thousand dollars then you're going to make two thousand dollars in profit per month which is like the lower end and it's not really worth spending all your time and energy going for a product that's making less than that and you're probably wondering how we're going to get all the revenue numbers we're going to use a tool called jungle scout to get all this data which i'm going to show you how to install and everything later in the video the second criteria is going to be competition so when you're gonna go and do some product research you're gonna find a lot of products that you really like and that you think are very cool but the competition is just too high because when you're gonna launch your product you're gonna start out on page six seven eight nine ten where you're not gonna make any sales because people are not gonna go to page two three even they're just gonna type in whatever keywords they are looking for whatever product they're looking for and then just gonna look at the first page and buy the product that they like on the first page so what we're trying to do is get our product using the launch strategy to the first page of the search results so we start making organic sales as well however if the products that are already on the first page are from some very established brands that have a lot a lot of reviews then it's just going to be the upper battle is just going to be too steep and you're not going to be able to do a launch and to create a listing that is going to be outperforming these brands because they are just too far ahead compared to you so a good range to go for is you want to look for products that have below a thousand reviews so if it's over a thousand views they're already kind of too far ahead and it's very hard to to compete with them especially if you are a beginner and launching a first product on amazon what you also want to look at is that there are multiple competing brands so there's multiple brands selling the same product because with some products you're going to notice that there's one dominating brand and they're making pretty much 90 of the sales and you don't want to get into a market like that because it's just going to be too hard to compete with that established brand because obviously people want to just buy from that specific brand so those are the two things you want to look at the number of reviews and also if there are multiple competing brands for the product that you are considering to sell and we're going to get more into this later on when we're going to actually do the product research now here just a quick example of how it looks like when you see multiple competing brands so here the product is a heating pad for neck shoulders and back and as you can see there's three different um competing brands on the top so this would be what it looks like when when there's multiple competing brands if all these names here would say andola for example then it looks like that everybody just wants to buy from this specific brand that it it's probably not worth it going into this market and trying to compete criteria number three is going to be the selling price meaning how much you can sell the product for on amazon and you can estimate that price by looking at the competition what they're selling the products for and a good range to shoot for is twenty dollars to seventy dollars and as an absolute maximum 150 depending on your budget the reason why you don't really want to go below 20 is because after the shipping cost and the amazon fees it's going to be very hard to make a profit if your selling price is so low especially if you're selling in europe you're also going to have the the vat the value added tax that you need to charge which is also 20 to even 30 in some countries so you want to consider that as well so this is why you want to make sure you're going to be able to sell your product for at least 20 on amazon now you also don't want to go too high and the reason is because the first inventory that you're going to need to order and ship to the amazon warehouse is going to be just too expensive especially if you have a limited budget so for example here if you're going to sell your product for 250 and the unit price for the product that you can source it for is 70 you're going to order 300 units then you're going to need to spend 21 000 just for your first inventory now this doesn't mean that this can't work out and that you're not going to make any profit but you know you're never going to be 100 sure that the priority that you're launching is actually going to work out so why should you risk twenty one thousand dollars when you could have just risked like three to five thousand dollars on a product so this is why as a beginner it's a lot better to shoot for a product that you can sell for twenty dollars to seventy dollars criteria number four is going to be simplicity meaning that as a beginner you're gonna try to find a product that is very simple to sell and that doesn't break easily so here's a couple of examples that you wanna think about so you don't want to try and go for a product that is either too heavy or that is too big because that makes the shipping process very expensive and sometimes also more complicated you also don't want to go for a product that has a lot of variants because it's going to be very hard for you to estimate what are the most popular variants so for example if you're going to sell i don't know t-shirts then you don't really know what color is the most popular what size is the most popular so it's very hard to keep those sizes and colors in stock and it's just gonna make your entire business a lot more complex if you gonna have many variants so try to go for a product doesn't have too many variants as a beginner you also want to have a product that is very durable so if you're going to have a product that might break very easily in the shipping process or just after a couple of uses with the customer a good example here would be if you're selling glass so glass is very breakable especially when when shipping it just it's just going to end up giving you a lot of bad reviews and if you have just too many bad reviews especially in the beginning your product is pretty much going to be dead and you need to do another launch so try not to go for for products with like glass that is easily breakable and make sure it's it's just a simple product there's not much that can go wrong with it now another thing you want to look at is seasonality you can go to google trends.com or trends.google.com and then type in your product and then you're gonna see exactly if the product is a seasonal product meaning that there's only a specific time in the year when people are gonna buy it or if the demand is there throughout the year so here for example christmas tree lights obviously people are going to buy that just before christmas you don't want to go for a product like that in the beginning you're just going to you don't have the data of how many units you're going to have to order and also there's going to be a lot of money coming in at one point of the year if you do everything right and then the other times in the year it's just going to be dead so you don't want to go for a business like that you want to have a steady business so don't go for a product that has a high seasonality criteria number five is gonna be private label potential because this is the business model that we are pursuing here private labeling meaning we're gonna take a product that is already selling on amazon we're gonna brand it and we're gonna put our logo on the product and we're gonna sell it for a premium price the reason why this works so well is because branded products are just people are willing to spend more money on printed products because they perceive it as being more valuable and being more high quality and there's just a couple of products that is very hard to private label for example these baskets right here this is a commodity product and people don't really care what brand those are from so it's very hard to sell this product at a premium price just because you have your logo on it so you want to stay clear of commodity products and you want to just have products that you can increase the perceived value of by branding that specific product like for example this head shaver right here criteria number six is brand potential meaning are you able to create an entire product line and build a long-term brand from the first product that you're choosing to launch on amazon so the key for long term success on amazon is to build a brand and to keep selling high quality products branded products at a premium price with customers that keep coming back to your brand because they trust and know your brand so here's an example so let's say you're gonna sell this uh head shaver as your first product it goes well you're making a lot of money you don't wanna stop there you wanna keep building out your product line so you might wanna launch a second head headshaver for a premium customer base or a premium version of it then as a third product you want to launch one for women as a fourth product you're gonna go in another thing like hair clippers for example but you're gonna build like a grooming brand eventually so you want to ask yourself with this first product that i'm launching am i pigeonholing myself or am i able to create an entire brand from this first product what you want to avoid doing is running after these hot new trendy products that work maybe for a couple of months but then it burns out and you stop making money and you can't really build on this first product then it's just gonna be a rat race where your life's gonna be miserable just chasing these one hit wonder products so you want to choose a product where you can imagine yourself like you already want to have in the back of your head a couple of products that you can launch after this first product if it actually is successful criteria number seven is improvement potential meaning can you make the products that are already selling on amazon even better so what you want to do here is for the product ideas that you have you want to go into the reviews and you want to look at the positive and also at the negative reviews and look at common themes like patterns that people keep saying about the specific products here for example people keep saying this is horrible to install nightmare install so now an idea might be to create a very easy to follow instruction manual how to install this product and just by doing that you're gonna avoid all these one-story views making your product have a higher on average review score compared to your competition which will increase your conversion rate it will increase your sales and eventually it will make you rise to the top of the search results and you're going to be the top seller in for this specific product so if you're going to see those patterns and you really should look in the reviews before you decide on your product to see all the opportunities that you have to work with your supplier and make the product actually better criteria number eight legality and liability so this is a criteria that many people overlook and they just realize after they have already ordered the product that it's actually restricted that they actually can't sell it because maybe there's a patent maybe there's a trademark or maybe maybe it's just something that amazon doesn't allow to sell so you want to make sure that you check your product idea for patents trademarks and dangerous goods hazardous material and also amazon restrictions and i'm going to show you exactly how to check for these things um before you're going to decide on your product that you want to launch on amazon and now last but definitely not least the profit margin so you want to choose a product that has a profit margin of at least 25 now it might seem obvious that you need to have a product with a healthy profit margin but many people really underestimate all the fees and expenses that come with selling on amazon so there's the the fulfillment fee the referral fee there's shipping costs there's payment processor fees and there's the monthly fee for your amazon account and all that stuff that can really add up and if you don't consider those costs before you choose your product you might end up not being able to make a profit at all so this is why you really need to calculate your profit correctly and realistically so you can actually have a high chance of making money with your product on amazon here just a short example on how to calculate your profit margin so it's basically your selling price minus your expenses this equals your profit the profit divided by the selling price gives you a number you multiply that number by a hundred this gives you your profit margin and again you're going to try to go for at least for this profit margin later in the video after we do the the product research i'm going to show you a free tool that you can use from ecom freedom from danvas that he has made available for free and that you can use to calculate your profit margin um realistically and put in all the costs then you can see exactly if this product would be a good opportunity to go for or not so now that we know exactly what we are looking for based on those nine criteria that we have looked at we can go ahead and actually go into the product research so now we can go on amazon and look at all the products and filter those through the nine criteria that we have just learned and that will give us our product ideas and then with those ideas we're going to put them on a list for each idea we're going to calculate the possible profit margin looking at how how much it's going to cost to source those products and then we're going to if the profit margin is still good then we're going to keep the products on our list which is going to be our products that we could potentially launch and eventually we want to have a list of like three to even 10 products that we can potentially launch if we're gonna find a good supplier for them so this is going to be the process let's get into our product research all right so for our product research in order for us to see all the data that we need to see for the products that we're going to look at we're going to need to use a tool which is called jungle scout so this is really pretty much the only tool that you really need when selling on amazon i don't even know anybody who is selling on amazon who doesn't use this tool so this is definitely something you want to get um i was able to get you a discount for jungle scout so i reached out to them and they created a special landing page for fans of medics media as you can see here and there as you can see you're gonna get a discount of up to 30 percent for uh for jungle scout and you also get a seven day money back guarantee now this is also the plan that you need here to access all the features that we need for product research and also later on for our keyword research so make sure you get this tool i'm gonna leave the link down below in the description to this page right here where you can get the discount now we also gonna need to install the chrome extension because they have their own platform which i'm going to show you in a moment here and then they also have a chrome extension where if you install it on your browser you're going to see a lot more information on the amazon platform itself then you want to go to google go to jungle scout chrome extension if you're using chrome if you're using firefox then type in firefox and then just search on this and then you want to go to this one right here jungle scout and you want to just install the extension right here once you have installed the extension on your browser you're going to see that up here on all your extensions here so if you don't see it right here you can click on this icon right here and then you should see it so here i can see jungle scout and you want to make sure that this pin here is enabled so you can actually see it right here and we can open it anytime we want when we are on the amazon platform all right so now i'm logged into my jungle scout account here where we're going to start with our product research i'm going to show you two different methods how you can find products utilizing jungle scout on amazon the first one you're going to find this one a lot on youtube a lot of people show this with jungle scout it's kind of the main way how people filter their database the second one not is not as known but it's a lot better to find products that other people are not finding so let's look at the first one first what you want to do is you want to go here to the left side go to product research and then you can either go to product database or opportunity finder they pretty much do the same thing but there you can put in more detailed filters in the product database so we're going to go to product database right here then we're going to just tick all the categories that makes sense for us to look for not all categories are gonna be are gonna be great for selling private label products so for example video games is probably not something you wanna look for but let's just go through them so appliances beauty and personal care cell phones as accessories mostly very saturated or we can also look there um computers and accessories and i wouldn't sell food or anything especially if you're beginning home and kitchen and dining ops products pet supplies sports and outdoors uh toys and games i wouldn't really look into that baby um let's do camera photo electronics industrial and scientific let's do that as well patio lawn garden and tools and hot improvement so these are the categories that i would look into and then here on the right side we have the product here so let's do standard we don't want to do oversize and also seller type amazon and fba and now here we have some filters so as you've learned before we want to go for a price between 20 and 70 so here let's just type in 19 because many prices also sold for 19.99 and then the max price let's just put that as um we can also do a hundred so maybe find some good opportunities that are a bit out of our range but still if you have a good budget you can still go for these as well for the rank we didn't talk about this before but there's um a rank where amazon ranks every product uh in the main category like the ones that we have just uh ticked right here at the best seller rank so the lower the rank the the more is sold in this specific product and we really don't want to go for products that have a very low bestseller rank like below 100 because the competition is just too high so we can type in 100 right here but most products that are below the rank 100 they have too many reviews anyway so we would rule them out anyway so then minimum sales i like to go by revenue for the demand so i'm going to type in 6 000 as a minimum revenue right here then you can also go minimum and maximum reviews now our maximum reviews would be a thousand because um otherwise it's just too much competition so we type in a thousand right here if you want to you can also look for products that have a lower rating than maybe five stars four and a half stars because they want to have them some improvement potential however i usually don't put anything in here because i don't want to rule out all the products that have just a good rating weight you can just type in 5.5 pounds just so you rule out all the products that are just very heavy and expensive to ship then sellers we're gonna leave empty and then list quality score as well so what we've done just now is we've used the database of of jungle scout we put in all of our criteria so jungle scout will spit out all the products that fit this criteria so we can click on search right here now jungle scout has generated all the products that fit the criteria that you have just entered above so the next step would be to just go through all these products manually and then decide on if this might be a good idea to sell on amazon and private label it or not so when we find a good product here that we might be able to sell so these products are all not really looking uh as a good idea to private label so um sometimes you're gonna find that there's a lot of same same products coming up for example these screws right here so if we want to eliminate all these products that just keep coming up that doesn't really fit our criteria we can just take one keyword that they all have so for this would be for example screws so we just type in for excellent keywords here on the top screws and then do another search and then these products shouldn't come up anymore all right so let's just go through some more products and maybe we want to find one that might be a good example right here so no caps let's maybe go to another page so here we have over 2000 pages of results let's just type in a page let's say 321 just a random page and now let's see here here we have some paddles all right step batteries no no no so here i found a product which might be worth looking into which is this um bird feeder it's just something you hang in your garden and then the birds will come and eat your stuff so once you find a product that you think might be a good idea what you want to do is just click on this view on amazon button right here and then it will open up this product on amazon you can look at the price the rating and so on now from this point on i'm going to go a lot more deeper later into what you're going to do from here on out because here from here on out you're going to try and analyze the market for this specific product right here now before you're going to do that and and learn how to analyze product markets i'm going to show you another research method that i think is a lot better on how to find product ideas so yeah this would be the method on how to use the product database here on jungle scout to get some product ideas again i'm not a big fan of this method the reason being is because i think it's not really fun to do this stuff i'm using the database and also like the bigger reason is because um if everybody just uses the same filters right here everybody's just gonna get the same product list so everybody's just going to go through the same products and the chance of of of a lot of people launching the same product is actually pretty high if everybody just uses the same filters right here on the database so it's a lot better to use your own unique product research method where you get to a place where nobody else is going so you can find a product idea that nobody else has thought of and i'm going to show you exactly how to find those product ideas right now so maybe you know the situation when you go to youtube and you click on a random video or maybe you search for something you click on it and then you watch the video and then some time through you look at the suggestions on the right side and then you see something interesting and you click on the suggestion and then you watch that video then you click on another suggestion and then before you know it you're watching some kind of random video about stuff that you didn't even know existed this was kind of a way how you can discover something that you didn't even know existed and that's the same approach that we want to take finding our product opportunities we want to go down a random path and then we want to end up at a place where there are products that we didn't even know existed this is the place where you're gonna find all the product opportunities because nobody else did think of them this method that we're gonna look at now as opposed to the other one this is really a rabbit hole method going down different avenues at each step of the process what we're going to do is we're going to start with a simple keyword and we're not going to just come up with the keyword ourselves we can either just go take a dictionary like put up a random page and then look at a random word and then just type in the word here in jungle scout now you don't actually need to get a dictionary you can also use word generators here on the internet so for example what you can do is type in object generator on google then click on one right here and then for example this website you can just click on randomize and then you're gonna see just random words like this like bone saw washcloth candy cane map just something like this so what we can do is just take this random word and then we're going to go to jungle scout and now we're going to use another tool here we're going to keywords and then we're going to go to keyword scout then we're going to paste in our randomly generated word either from the dictionary from the orbit generator wherever you want to go and we're going to click on search jungle scout will just generate a lot of keywords um that are related to this keyword that we have just typed in that people are actually searching for on amazon so now we have a lot of ideas so here we have world map world maps for wall so whenever you find something here that looks interesting you would just again go to the amazon button right here and then you can find that search string right here on the top of the amazon page and here you can find the products that are related to this specific keyword so then if you think um this might actually be a good idea you can just open up the products in a new tab so open it in your tab right here open it in your tab and then just look at each of these products individually so like this you can also get product ideas and then if at some point you find that this specific keyword is kind of a dead end and you're not going to find anything good here then you can just move on to another randomly generated keyword however i find that if you dig deep enough with each um with each keyword and category you're going to find some viable products at least that look good at first now um let's just do another keyword right here um one that came up last time i was using this random object generator was um neck so the neck right here so let's search for this one and then i did find some some interesting products here as well so here we have neck fan so let's open this up in a new tab portable fan also interesting next stretcher um neck massager back massager okay so these are all categories that i definitely would want to look into so here i would just open up all these tabs and then go to the first one right here and then here the first thing we see is some sponsored posts so you don't want to look at the sponsored ones when you're doing the research you want to look at the ones that are actually organically ranked here on the top so here we can see these fans that you can put around your neck that basically blows some cold air up your head looks like this space is quite competitive just judging by how many reviews they have so maybe we need to scroll further down to find a specific product that we might want to look into so let's actually go to neck massage right here because i believe and this is where i looked into last time a bit deeper so here again we can see some sponsor products on the top and then we can see like this massage right here that you can basically put around your neck and there are like a lot of time you're gonna find there are like similar products and most of these people that are selling these are also just sourcing them somewhere from china probably maybe from the same supplier even and some of them are also using private labeling so um here we have maybe like this product just so let's just open this one and look into this a bit further then let's see we also have i also see like these kinds of products a lot like these um kind of electric um massagers so let's open up this as well so let's maybe look into this one first the first thing that i see it has a lot of ratings that if you see a product that has a lot of ratings doesn't mean you should rule it out immediately because maybe there are still other brands that don't have as many reviews but they're still making good amount of money and they're listed on the first page as well so just because it has over a thousand reviews doesn't mean immediately that we're gonna rule it out but if everybody who's on the first page has like over a thousand reviews then it's probably too competitive now let's look at this product as well this also looks like something we could private label this one only has like nine reviews so this might be less competitive so let's kind of look into the market for this specific product so now what we want to do is we want to find the keyword that is most related to this specific product meaning when we type in the keywords here on the top then only these types of products will show up in the search results so this is probably an intelligent neck massager with heat so maybe let's try this one so i'm just going to take this and then just paste it in here in a new tab and just click on search you want to ignore the first sponsored products again so here are the sponsored ones and then here are the organic search results so here it looks like this is really kind of the keyword that leads to this specific product so with this page right now we can now analyze the market of this specific product as you can see all these products are very similar they are kind of like a necklace that you can just wear and they have these two pads which is kind of like electric massage or something like that so now what we're going to do is we're going to use the chrome extension of jungle scout so here we're going to go to the top right here actually we're going to close all the other tabs so otherwise my computer is probably going to just be too slow here all right now we're going to click on the jungle scout extension right here and then it will open up all the products here on this specific page so we're just gonna need to give it some time so it loads all the products okay so now once this button here um is not gray anymore it's all loaded and we can actually start to look at it i'm just gonna make it a bit bigger like this and then the first thing we want to do is we want to sort them by bestseller rank meaning that the one that sell the most are going to be at the highest right here so here you can see rank so we're just going to click here on rank and then it will sort it from lowest to highest rank and then what we want to do is we want to go through all these products and delete the ones that aren't the product that we are actually looking into so we're looking into this electric pulse neck massager as you can see right here this is probably this looks pretty much the same so we're going to leave this then this one here is something else this one would be the neck massager so we're just going to click on the cross right here so it's going to be gone from our list we're just gonna go down and this also actually looks a bit different so as if you look closely to the sides it doesn't have those three dots or actually i think this is photoshopped in so i'm gonna leave this in right here it looks like the same product this one as well this one as well this one looks actually different so i'm gonna just uh delete this one here and you're just gonna keep doing this until you only are left with the the main products right here so now i've deleted all the products that are actually a different kind of product because we are looking for this specific one and what we're gonna do now is we're gonna analyze the market based on the data that we can see here so we're just going to go from left to right through all of these columns right here first of all the brand so as you can see here we have multiple different brands selling the same kind of product so the first one would be cletelius then yummy soy then skin kit so this is actually a good sign because then we can see people are buying from multiple different brands and they're like not loyal to just one brand meaning that if we enter with our own brand we have a good chance of being able to compete with these brands that are currently selling the next thing we want to look at is the price so like we've said before we want to look at something between 20 and 70 dollars optimally and the top competitor here is selling for 38 which is a pretty good price to sell for there's also somebody who's selling for 55 this is probably like a more premium one in terms of price range it's definitely in our in our criteria then we also have the revenue so we use the revenue to to determine if there's actually demand for this product so the top selling product right here with 32 sales a month is doing just over 33 000 approximately in revenue per month which is not that bad like it's it could be more for the top selling product definitely but it's it's something that is in the range that might be worth going for with our range we said we don't want to go with for every anything that is below six thousand dollars in revenue per month now the next thing we're going to look at is um the rating number so here we can see there are two products that actually have over a thousand reviews now judging by the review not like they have and the top one has also four stars so if we are able to maybe address the issues that they had because they could definitely have a better rating we might be able to still get into the market and you can also see that they're like this product right here is making just over 7 000 in revenue with only 45 um reviews and this for example like this one is making over nine thousand dollars with only nine reviews so there's definitely potential here to get into the market so i wouldn't be thrown off too much just because some competitors have over a thousand reviews and you can see also that the rating is pretty low actually like 3.8 3.4 so there's probably a lot of problems with this product a lot of people are unsatisfied with this product so if you're going to notice that it's going to be very hard to satisfy your customers with this specific product it's probably worth it not to go for it however if you're going to find a way how you can improve it and actually address the issues that the people have when you read the reviews this might actually be opportunity for you to get into the market with a better product now i quickly pulled up another product right here which is this eye massager so i didn't even know this existed but apparently you can just put this on your face and then it massages you and maybe it's good for headaches and stuff um so the thing i want to show you here is that you can see that this ren po renfo brand they're really dominating the market for this eye massager right here because they are like really they've taken the majority of the market share as you can see by the revenue numbers by the daily sales and so on um there are other brands also making money but compared to what the main brand here is making it's really not that much so this would be a situation where i wouldn't go into the market if i see there's like one dominating brand which is probably going to be very hard to compete with because eventually the long-term goal is to become the number one brand in your niche for your product because that's where the most amount of money actually is and here's an example of another product this eye wand there's also some kind of massager like a stick that you can put on your eye that massages the eyes and i just wanted to show you this because um this is an example of where there's just not enough demand so as you can see here the revenue numbers are pretty low like the top product here is making just over six thousand dollars so and this would be a situation where even though the rating numbers here are very low so it might be easier to get into the market but still it's not worth your time and effort and money to to try and scrape some pennies right here because there's just not enough demand in this specific market for this specific product now for the rest of this video i did choose an example product that i found before i even started recording here and i'm going to quickly explain to you how i found it i basically was looking for some kind of gloves or something like that and i didn't i don't even remember i just noticed that in the results right here i just found something where it says survival gloves or something like that and then it came like to my mind that survival might be a good niche to look into so i typed in survival tools right here on the top like this is also uh when you just browse amazon you just randomly get ideas and you type it in and then you find random products and like for example if you go to this one right here you check it out and then maybe you go to the bottom and you just go to um to this section right here where you can see the recommendations or the sponsored posts even this this is like the sponsored ones the ads and if you go even further down you can see related to this item and here you're going to find a lot of other stuff as well so here you can see this product right here survival settlers wrench tool is the one that i actually chose for this video so let's click on this one right here so here it opened up so here xd a very low price point is actually quite a cheap version of this one um so what i've done here is it looked to me like i didn't even know what it is it looked interesting and it foremost it looked very simple so i i thought like there's not much that can go wrong with this product again when we see a product that we find interesting the first thing that we're going to do is we're going to try and find the the keyword where when we type that in only this specific product comes up because this is how we're going to analyze the market for this specific product so here we'll just look at the title survival settlers range tool bushcraft so i think what i've entered is just settlers tool and then i think only those ones came up so we want to ignore the sponsored ones here on the top as you can see all the results is pretty much the same product right here so um now we're gonna again go to the jungle scout extension right here click there and then it will just open up all the data for all the products on this page so i've already loaded the results sorted everything by ranks to have the lowest rank here on the top which is the best selling one and then also have deleted the products that don't really are the same product here as the one we want to look into so this is a kind of like a survival bushcraft product that you can use to kind of build the wooden houses and stuff like that i didn't even know that existed actually but apparently it's a very convenient tool to survive in the wild basically so um again we want to look at the market so first do we have multiple competing brands yes we have like this main one right here wayland then ritzer pacstay and stuff like that and then the price point is rather on the lower end of our optimal range but still like the top competitor is able to sell this for 38 dollars which is which is great and they're uh making like 43.5 000 in revenue per month um when i looked at this first it was like 80 000 so um they're easily making like 10 to 25 000 in profit per month just from this one product the rating number is all right so it's almost a thousand and um but you know the second comparator right here which is already making 10k in revenue per month they don't even have a logo on the product so they're not even really private labeling they do have like a brand name in front of it but they don't really have a logo but they still have a lot of good reviews so it looks to me like it would be possible to enter this market with really good branding and marketing and a good listing and stuff like that so that's kind of what i looked at and now we're gonna look at each of the nine criterias in detail for this specific product to decide on if it's gonna uh it's gonna remain on our product opportunity list or if you're gonna move on to another product all right so let's quickly go through each of the criterias one by one for this specific product this is what you wanna do especially in the beginning when you don't have these criteria's just in your head for all of your product ideas so um here you can see just a screenshot of survival setters tool where you can see all the products this was actually taken a couple of days ago so um we only look at the revenue numbers obviously here so the top one is making forty six thousand second one twenty seven thousand and eleven thousand so definitely within the range that it's worth going into um this market then um let's look at the second one competition so we already looked at it reviews here it's like almost 900 views as like the last couple of days they already got some more reviews apparently multiple competing brands as well we looked at it already they have multiple competing brands selling the same product then we have um selling price the price is between um 20 or 15 to 37 but if we are able to put a logo on it i think we can sell it for at least like 25 to 30 dollars so that's good as well then we have simplicity so here i looked at a couple of different things i looked up the weight of this product so it's 0.7 pounds which is fine we had the size is rather small so it's gonna be easier to ship it like has one or two variants so we can also have this in black like the the case in black leather or even the the metal in black but this is not that much of a problem um like you can just order one very variant if you want to then the durability now i did find some issues here when i looked at the reviews if you don't manufacture it correctly it probably breaks easily so this is something that we definitely need to look into then seasonality i just checked google trends for bushcraft tool and also for bushcraft which is um the activity that people who buy this product are doing and as you can see here in this graph throughout the year there's not like a huge dip so there's a almost consistent demand for this specific product which is what we are looking for then um private label potential here i just need to look at the first kind of product that is selling which is the best selling one and here they already done it they did put a logo on the the product and also on the case and just like that they are the top selling um competitors so here you can see the power of private labeling the power of branding we want to do the same thing when we take the generic product here and we want to make it better we want to make we want to we want to put the logo on it and just increase the perceived value so we can sell it at a premium price just like they are doing so they're making a lot of profit selling at 38 for sure then we're gonna look at brand potential so again i looked at the storefront of this um of this seller that we've looked at before which is wayland outdoors they have already some other products that they're selling and obviously if you're selling this product we can just build a survival product brand so and the next one we could be we could launch is like this um wooden slingshot thing or or this axe or hatchet or whatever or we can also do a backpack so just anything related to survival would work with our brand then let's also look at improvement potential so here is where i looked at some of the reviews so here the main theme that came up consistently was for some products that it broke easily so here as you can see um where it broke and also that the weld is really ugly so they welded this two pieces of metal together and apparently people don't like it when it looks ugly so here's definitely an opportunity for us to talk to our supplier that we're going to find later on and just tell them to make the weld really strong and also make it make it look very nice so then they should send us a sample of this and we want to test it as much as possible so we can prevent that stuff breaking like very quickly because you want to prevent as many negative reviews as possible right so we can make it better that's good then legality liability so i did check this i didn't find any patents for the product i did find like a trademark so when you type into google like settlers tool trademark which is something you want to do for every product that you're considering just type in the product name and then trademark and then you can see here like uspto is the official website for the us if you were selling in the us you want to check this website right here so here you can see that some person has a trademark on this specific name settler's wrench and this is also when i noticed that many people are selling this specific product as just under another name so i guess you can still sell this product um just not under the name settlers wrench i also did check like google patents.google.com for any patents but i didn't find anything so if this product would be would have a patent then i couldn't like sell it for sure because they have patented the design of this product however if it's just a trademark i just not allowed to use the name seller's wrench however i don't really like that there is a patent for this product so this is why i wouldn't go with this product i wouldn't launch it like personally just because maybe this person has also filed a patent which is just not um like it's just not live yet it's just not accepted yet but once it is then my business my product i'm not able to sell that product anymore basically because then i'm violating the patent so i'm still using this product like as an example but just be aware that you want to make sure you search google for any patents and also for any trademarks so let's go back here as you said there are no patents currently so that's good but there is kind of a trademark you can probably get around this by just using another name for selling it on amazon which all the other guys are doing as well but it's something that can kind of come back and and haunt you like later on uh when you're building your brand and then suddenly you're not able to sell this product anymore so that's definitely something i would stay clear of however we're still going to use it for this video then is it dangerous no hazardous material no amazon restrictions no like not that i'm aware of you can check like amazon's restrictions you want to before you order any inventory and you're going to decide on this product for sure then you want to make sure to do a like test listing on your amazon seller central account and just leave it there for a couple of days and look if it triggers any restrictions because sometimes um you want to launch a product and then you already order inventory and you think everything's fine and then suddenly amazon is like okay no there was a restriction triggered you cannot sell this product on amazon so definitely make the test listing and make sure that you're actually allowed to sell this product i didn't do the test listing for this one but i didn't find any restrictions and you can also see other people are selling this product as well so there's probably no no problem and then the last criteria that we need to check is the profit margin and in order for us to find the profit margin for this specific product we're going to use the e-com freedom amazon fba profit calculator which is a free tool of the e-com freedom platform i'm going to link this tool down below in the description so you can click on that link and then sign up with your just sign up with any email address and then you can access this tool for free so once we're here just click on register right here type in your name and an email address and then click on continue and create your account like that then once you're here you want to first name the product that you want to calculate the profit for so i'm just going to name it settlers survival tool and then the selling country decide on where you're going to sell so i'm going to sell in the united states so i'm going to leave the united states right here then you want to paste in the acer number so the identifier number of the specific product on amazon every product on amazon has an async number so we can get that also just by going to the products right here so you want to go to your main product for this first one right here so this would be the best selling one for this product market right here and then right here you can see the asin you can simply click on copy right here and you can also if you just go to the product directly you can just scroll down and you're going to find the asynch here as well so the asin number right here so you can either take it from here but i usually just take it from here directly which is the jungle scout already gives me the ace in here on the top with the chrome extension that we have just installed before so we're going to paste that in here then we have the selling price right here so the selling price we can determine by just looking at what the competition is selling for so here the main one is selling for 38 then the second one for 26 and then 20. now these ones they don't really have any logo on the product so we could probably sell this product for probably like 29.99 i would say so let's type in 29.99 optimally we want to go higher with the price but especially for the launch we want to keep the price low because we don't have any reviews yet so then we also want to type in the asyn for the the competitor number two and competitor number three so this is just for you so you have um the you keep the data of all the the competitor products because later on you're going to get a lot of data from these products so we're going to paste copy that as well and let's paste it in here competitor number three is this one right here copy asyn just paste it in right here click on continue and then the sourcing cost so here we're going to need to find an estimated cost per unit and now here is where we don't really know the exact price that we're going to pay for this product because we haven't negotiated yet with the suppliers we haven't even looked for suppliers yet so what you want to do is you want to do a quick search for suppliers and then just look at what the product is um kind of selling for for a certain amount of units so what we're going to do here is we're going to go to alibaba which is probably the place where you're going to find your product to source it from this is the main site now i i'm later on we're going to go into how to source your product how to find suppliers and all that now we're just gonna try and find um with a quick search what is uh probably the price that we can expect to pay per unit for our product so then on alibaba we're gonna type in our product so this let's just try settlers tool to see if our product actually comes up and there we go so this would be one for three to ten dollars depending on how much we order obviously then we have this one right here four two to 670 um there we have six to eighty to eight dollars so it's around this eight dollar mark i would say here's a bit cheaper obviously depends a lot on how much we're gonna order for first order here you can see ten cents to ten dollars so probably if you're gonna order like i don't know ten thousand units then it's they're going to make it really cheap but for your first order order you're not gonna order that many it's just gonna not make sense so just by judging you want to take like an average of what you can see here um also what i'm going to get into later is everything here is negotiable so you're probably going to be able to get a lower price than the first offer that you're gonna get um like if you're not gonna negotiate here in alibaba then it's gonna be really hard to make a profit because they basically expect you to negotiate so yeah just based on these price that i can see here i would say we would be able to source this product for let's say seven dollars and fifty cents so we're gonna type in 750 right here again this is just an estimate and eventually we're going to have numbers based on estimates but it's going to give you an idea of if this product is worth looking into further or if it's just gonna be too hard to make a good profit and we can also play around with the numbers a little bit and then see um what we need to negotiate for like for the unit cost to actually make a profit so this helps us also to for the negotiation later on with the suppliers um then estimated shipping cost per unit now you can also just make an estimate right here so here i just open up one of these providers here in alibaba and then we can actually type in how much we want to order so let's say our first order is like 250 units and then it it automatically calculates us the price that we would have to pay so this would be almost like 10 dollars per unit right here for this provider this looks like a higher quality one to be honest and then obviously you would have to negotiate the price down but then we also see the shipping cost so now we can just use the shipping cost divided by the number of orders so let's just say 950 dollars divided by 250 which is three dollars and 80 cents for the shipping cost for now we're just going to put in three dollars and 80 cents for the shipping all right so then we're going to click on continue then operating costs so here you want to get your fba fee and the way we want to find out our fba fee is just we're going to go to on google type in amazon fba fee calculator like this and then we're going to go to the official amazon fee calculator here you could just click on continue as guest and then this is actually the new version right here so let's go to new probably when you watch this video this is the only version of this calculator that exists then you want to go to search amazon catalog right here and then you want to take the async so the identifier number of the top product in your market which is this one right here you want to take this asin right here copy or again you can also scroll down and just take it from the bottom right here and then we're going to just paste it into this field right here click on search and then amazon will give us the exact fees that we would have to pay for this specific product so here we can see um amazon fees is six uh six dollars and 68 cents fulfillment cost is 3.96 so that's the fba fee three dollars and ninety six cents so we're gonna just put that in right here then referral fee is automatically calculated so that's just like fifty percent of the selling price and then we can also just decide on how many units we're going to order let's say we're going to order 300 units for our first inventory then we're going to click on continue right here um we can also add a cost for a logo so usually that will be around 10 cents so i'm going to just type in 10 cents right here label mostly doesn't cost anything so we're just going to leave it at zero right now and uh inputted costs we can see actual unit cost which is per unit for the supplier and then the shipping cost so the total unit cost is dollars and 40 cents and then it also calculates you the processing fees 2.5 and the cost for your first order right here then when we click on show results we can see the results for this specific product so as you can see here um these are results as it says it's apparently medium results so the profit margin is 33.8 percent which they judge as medium and return of investment 88.9 percent you optimally want to be at a hundred percent minimum and the cost of goods sold 29.99 here you can also see um the profit on the first order if we actually if all the inputs that we have just put in are actually correct it would be like three thousand dollars and then for the second order when we're gonna order more units so when we're going to order 600 units instead of 300 then it's going to be obviously double the profit we can also play around with these numbers so we can for example see if we change the selling price here to let's say let's say we were able to sell this for 34.99 then all of a sudden here it says it's actually good result because now we have a profit margin of 43.2 percent and a return of investment of 132 first order we're gonna make profit of so here you can play around with the numbers you can also play around with the unit cost and you can play around with it and see exactly what you would need to do to get a good profit margin for your product now if you can see that it's just going to be too tough to get a profit margin of at least 25 then move on to another product and it's just going to be too difficult to um yeah it's going to be an uphill battle you don't want to go for it so this is exactly how to find a profitable product to sell on amazon using fba and private labeling now the key takeaways are that you want to apply the nine criteria every time you have a product idea and you also want to use the random word method to find some rabbit hole and some different avenues and find niches and products that nobody else even thought of and you just stumbled upon by accident or just by chance because it just started with a random keyword you just clicked on you just put it in the keyword scout on jungle scout and then you just opened up a couple of tabs and then you just looked through the products and then just somehow found a product that you don't know that you just looked into um you found the main keyword for this product looked at the market applied again the nine criteria and then found that this might actually be a good product because the demand is there the competition isn't too high there are multiple competing brands and all the other criteria apply as well so one more thing i want to say is that don't expect to find your f like a perfect product the first day you do product research be prepared to spend a week at least probably more than one week just doing product research putting in the hours and i'm just going through amazon applying these strategies that i've showed you here in this part of the tutorial because every hour that you spend doing product research might save you tons of time down the line because you don't want to go with the first product that you find if it's like not a good product everything else after this is not going to work now at this being said don't fall into analysis paralysis where you just never launch any product because you always think you're going to find something better if you have spent a couple of weeks doing product research and you actually put in the hours and you didn't get distracted by watching netflix or something then um it's probably time to choose one product and actually go look for a supplier and then decide which one you're gonna launch otherwise you're just not going to move forward and you're never going to start your business i guess that's everything for product research phase and the next phase is going to be how to find suppliers that can provide high quality products long term for our amazon brand all right so let's move on to the next phase which is finding a great supplier who can consistently deliver you high quality products for you to sell on amazon now optimally at this point you already have a list of some product ideas like 5 to 10 product ideas so that you can now focus on finding a great supplier for each of these products now you want to do this one by one so take the product that you're most confident in that you're most excited about and start researching suppliers for this product first now if you're gonna have a hard time finding a supplier that you feel comfortable with you can also move on to the next products and look for a supplier for other products so eventually you're gonna have um suppliers for a couple of different products which will give you a better idea eventually which product you actually want to go for and launch with a reliable and good quality supplier so let's get started so just like we've done with our product research where we focused on those nine criteria to decide on if a product is a good idea or a bad idea when looking for suppliers you also want to apply some criteria what you are looking for in a great supplier so the first one would be product quality this is the most important one so the the manufacturer the supplier has to be able to deliver you a high quality product otherwise you should discard this as a player immediately because eventually you're not going to be successful selling a low quality product on amazon you're going to get bad reviews and your business is not going to work so the only real way how you can judge the quality if a product is good is if you're going to order samples i'm going to talk later about how to order samples and what to actually do with those samples to test the quality the second one is unit cost so obviously we are intending to make a profit because we're going to build a business and so we need to negotiate a great price for the units that we're going to order from the supplier i'm going to get into how to negotiate these prices so it's fair for both sides because you want to also have a good long-term relationship with them so they need to make a profit as well but you need to negotiate a great unit cost for your products obviously that also depends on how many units you're going to order but you want to make sure that you're going to have a great price for your product so you can actually make a profit then the next one is communication you're going to find that if you're going to contact suppliers in asia mainly then it's communication can be hard sometimes and it's partly because just english is not their main language and the culture is also different as well i'm going to give you some tips there as well but you definitely want to get into business with somebody who can communicate effectively and somewhat easily because eventually this is going to be like your business partner delivering you the products and if you want to make changes to the products also to make it better it's going to be very hard if the communication is very difficult so these are the three main things you want to look for in a great supplier then some other things you want to consider is that there are manufacturers and also trading companies and manufacturers are basically creating their products and making them and trading companies are basically buying them from manufacturers and then reselling them to make a profit themselves now optimally you want to go for a manufacturer going for a trading company also has its benefits and sometimes you will have to choose a trading company because you're not gonna find any manufacturer but i'm gonna also get into what the difference are there and what to look for then the last point is experience and rating now if you're gonna look on alibaba for products you're going to see the experience level so how many years they are in business and also the rating now this is not the most important thing because sometimes you're going to find that these companies they they are actually a lot longer in business than what alibaba says because i had to create another account and stuff like that but the more experience and the higher the rating is obviously the better and also the response rate that we're going to look at it's also good if they have a high response rate but eventually you're going to notice if they're a high quality supplier when you go back and forth with them now where should we go and look for suppliers so you have mainly two options you can either go and look for a supplier locally so in the country that you are selling in or you can also go to alibaba.com and look for suppliers in asia mainly china so both of these options have their advantages and disadvantages and what you mainly want to do is you want to look locally and also in asia so you have more options to choose from because sometimes people just go to look on alibaba and they don't even think that there might be a supplier also locally so let's quickly go over the advantages and disadvantages of both options first the product quality usually um the quality quality if you have a local supplier is a lot better just by default because the standards are kind of higher there if you're selling us or europe and in asia they also have good suppliers obviously but you also have some suppliers that are delivering bad quality so you have to really check the quality ordering samples doing product inspections and all that kind of stuff so the product quality can be variable but obviously when we go to the next point unit cost is a lot cheaper usually when you go and look for suppliers on alibaba in asia and locally it's going to be more expensive than shipping cost so because you have to ship the product from overseas to europe or the u.s if you're selling in this part of the the world then it's going to be more expensive obviously because it's just a longer way if your supplier is already local then obviously the shipping cost will be a lot cheaper and then as you can see here if the shipping cost is so much cheaper when you have a local supplier then maybe um you can get away with a higher unit cost and you might actually be better off looking for or working with a local supplier compared to with a supplier and from asia because and the shipping cost is so much cheaper now shipping time is obviously higher when you order from asia compared to local supplier then the communication which is a big point as well as you're going to notice when you work with suppliers that with asia it can be very difficult and with local suppliers obviously it's a lot easier the variety of suppliers that you're going to find for most products in in on alibaba you're just going to have so much more suppliers for most products that you're probably looking at there aren't even any suppliers that are offering private labeling locally so you don't really have the choice but you want to definitely do a google search and look if there are any local suppliers i'm going to show you exactly what to type in to find those local suppliers and then what's very important also if you intend to sell food products or like stuff that goes in or on your body definitely don't go with a supplier from asia because the regulations there are just different so the way you go and look for local suppliers is actually pretty straightforward you simply go to google and then just type in your product right here so for example let's say we want to private label protein powder and sell it on amazon so we just type in protein powder and then we're going to type in private label because what we want to do is we want to find a supplier then put our our logo on the product and then sell it so which is called private labeling so there are actually companies that that specialize in that stuff so they just make the product and they just leave the marketing to the other companies that are doing private labeling so protein powder private label and then wherever you are selling so if you're selling for example in germany just type in germany um if you're selling in the usa type in usa and then you're gonna find those local companies that are offering um protein powder for private labeling so here you can see this company this company this company so there's tons of companies especially for protein powder obviously where you can just contact them you can go on their website you just want to contact them you can always find like the contact information by clicking on contact us and we're going to talk later about how to contact these companies it's a lot easier obviously with local companies because the culture is kind of the same and it's the communication is just going to be easier most of the time again you're not going to find any local suppliers for the product that you want to sell but for a product like this obviously that i don't recommend you want to just sell the protein powder but here you're going to find many options on google cool so let's now look at how to find suppliers in asia so the one website you want to go to to find the high quality suppliers in asia is alibaba.com you've probably already heard about this website this is really the best one to find high quality suppliers in asia so just go to alibaba.com and then you're going to end up on this side right here where here in the top you can see a search bar where you can type in your product so sometimes you need to try a couple of different keywords until you finally find the product that you actually want to sell so i'm just gonna try um survival settlers wrench because i think this is what it's called and look if our product comes up and it looks like yes this is our product but before we go and look at any of these suppliers that we can see right here the first thing you want to do is tick this box where it says trade assurance right here and also verified supplier now trade assurance is something that will protect you as the buyer when you order your inventory if something happens to your order or the shipment is like far too late then the trade assurance will basically protect you and you'll get a refund if you actually pay through alibaba using trade assurance and you only want to work with suppliers that have trade assurance because otherwise there's just no reason to take the risk if they don't have trade assurance and then you also want to go with verified suppliers do you suggest the suppliers that are already vetted by alibaba so make sure those are ticked and then you can actually go and look at the suppliers so what we want to do here is just um look at each of the suppliers and we don't want to like get in detail just right now we just want to like look at them and see if this is the product that we intend to sell then you just want to open them in a new tab so you basically create a list of suppliers that might be a good fit for you so this one looks like it might be a like kind of bad quality the case it looks like but still let's look at it later on then we have this one right here also looks like this is our product so we're going to just open this in a new tab then i'm going to go further down looks like they have a similar product as well but they don't really have a case so if there are limited amount of suppliers you could also look at this one right here but i'm just going to go on because i see there are many suppliers that actually have the exact same product that i'm looking for so this one looks actually quite high quality so i'm going to open this up in a new tab as well i'm just going to go down and do this for a couple of more suppliers now another thing i want to mention here is that the search algorithm of alibaba is actually quite bad so it's not like google or amazon where you're going to type in your product or your keyword and then the best results will just show up at the top sometimes the best supplier is actually found on like page four five six seven so you really have to spend the time and just go manually through all the possible suppliers because you don't wanna like miss one that might have been the perfect supplier for you so you have to be patient spend some time on alibaba and just look at all suppliers make a list of them save the links and then once you have done that you're going to look at them individually so now i've opened up a couple of suppliers that i think might be a good fit so we can look at them a bit closer so the first thing that i noticed here with this one is that this is actually a trading company which you can see right here so let's quickly get into the difference between a manufacturing company and a trading company so like i've previously mentioned a manufacturer is the actual factory that is producing the products from scratch and a trading company is just like a middleman buying um from a manufacturer like a bulk order and then they're gonna resell that product for a profit it's kind of very similar what we are doing we're just going to sell the product on amazon with branding what they do is they just buy the product from the manufacturer and then they're listed as well on alibaba and they try to resell for a profit so what are the advantages disadvantages and differences between those two types of companies so the price is usually a bit cheaper when you go for a manufacturer because you're just buying straight from the source and a trading company they need to make a profit as well so they're going to have a margin on the product they going to buy cheaper from the manufacturer so obviously it's going to be better to go for a manufacturer directly if you're going to look at the price and the minimum order quantity sometimes or mostly is a lot higher when you go directly with the manufacturer when you go with a trading company you can get away with a lot lower minimum order quantities because they just they just reselling basically and the communication this is actually a reason why you would want to go with the trading company because um they usually have somebody who speaks english a lot better than with these manufacturer companies so um generally the communication is going to be easier if you're going to go with the trading company and then product changes so because we eventually want to make some improvements to our product and maybe want to invent an entire new product with our manufacturer it's going to be obviously better if you're going to be straight with the manufacturer compared to a trading company because you don't want to tell the trading company to tell their manufacturer to do something you want to have this straight line of communication and this is why if you can you want to go with a manufacturer if possible sometimes you're going to notice you're not going to find um a manufacturer directly for your product because they are just at some place in asia and they're not listed on alibaba so then you're going to have to go with a trading company in which case you should do it if it's a good product and a good supplier otherwise you might want to look at another product now what are some of the other things we want to look at here with our suppliers so you want to check out the photos of the product that they're offering here um sometimes the photos can be a bit deceptive so you definitely want to order samples to really check if this is the correct product and what you can also do if you're not sure is you can contact the supplier and ask them to send you some real photos of the actual product with their like phone camera or you can also ask them for an actual video and tell them where they should like focus the camera on if you want to look at specific details so if you're not sure if this is your actual product or you want to check out the general quality of it um you can ask for a video as well and then in like maybe a couple of minutes you're going to have a lot more information however that doesn't replace the need for you to actually order a sample and we're going to get into that a bit later then obviously you also check out the price but eventually going to ask them for the prices of the minimum order quantities that you are like you're going to contact the supplier and then you're going to be a lot more specific with the price so um another thing you can look at is at the years of experience so right here you can see there are 14 years of experience which is really good sometimes you can see it's only one year or two years generally the higher the better but i wouldn't like rule out any supplier just because they it says they have a low amount of experience here just because some apply suppliers they or some manufacturers they have been in business for years but for some reason they had to create a new account here on alibaba we can also check out some more information here so for example you can see the lead time so this is the time they take to manufacture the products and this is going to be important for you later on when you are managing your inventory and then you can also have the customization so you can see customized packaging and customized logo which is very important for private labeling they have a minimum order quantity of 100 but eventually all this information that you can see here um it's not really that important because you're gonna ask that stuff anyway when you are contacting the supplier so um you don't need to spend too much time like going in detail here with all this information you just want to make sure that this might be a viable option and it doesn't cost you anything to contact the supplier and after you get your first answer you already know a lot more um and a lot more detailed information than you can get from here and sometimes the things that are listed here is also wrong so we definitely want to contact the supplier and eventually you're going to get in performer invoice anyway um before you're going to move on and actually choose your supplier and what you can also do is actually check out their company itself by going to uh this right here so they're called dun young tong you tools co so it looks like they're specializing in tools as you can see here and maybe you're also going to find some other products they have um so you can go to products right here and um let's drill bits for wood that's probably where our product is in so let's see it looks like they're specializing in the kind of product and that we actually want to sell now i don't know this is a trading company but if you're going to see a manufacturer actually specializing in what you actually want to sell that's actually a good sign because eventually if you want to make some adjustments some improvements to your product it's going to be a lot easier because they know what they're doing and it's going to be easier to make the product better so here as you can see there's the product so then the next step would simply be to contact the supplier and we actually have a contact supplier button right here where you can click on and contact the supplier now when you click on this button and you don't already have an account with alibaba you're going to be prompted to create an account first i would recommend to create a separate business email just for alibaba because um usually you get some spam emails to that email account you're signing up with so make sure to just create a separate account to communicate here on alibaba so then you click on contact supplier and then you're going to see this box right here which is the messaging system which isn't too great so eventually we want to get them on skype so we can actually communicate with them properly and easily so here and the first thing i would want to do is um increase the order quantity to probably a thousand because if you have a too low order quantity they're just not gonna respond to you very like immediately because um they make their money with large orders and a long-term relationship so a lot of repeat customers basically and like real companies that have maybe brick and mortar businesses they're just going to buy like these huge orders and so just put in a thousand pieces right here and then you can um you can fill this out if you want to it's not really necessary actually and what really helps is um next to your entire text and the questions is to send them a photo or a screenshot of the product that you want to sell on amazon so you can go to amazon you already have your competitors products probably saved just send them a picture of the competitors products and then just attach it to them so they can you can ask them if they have this exact same product so here's a couple of things you want to keep in mind when contacting suppliers so first of all you want to not only contact one or two suppliers you want to five at least like five to ten suppliers locally and also on alibaba if you're gonna find local suppliers for your product because eventually you wanna have options which is also gonna help you to negotiate and you don't wanna miss a great supplier just because you didn't contact them contacting suppliers doesn't cost you any money and also doesn't cost you any time because you're going to send the same template to every single supplier so make sure you contact all of them so you have a wide variety of options when choosing your supplier the next thing is um again like i said you want to create a template for your first contact so it's easy for you to just copy and paste it to all the other suppliers that it would also be a good option what i wouldn't recommend is to just take some template that you can find online because they have seen these templates a lot and then just they just going to think that you're just another random person trying to sell some stuff online and they want to work with big companies because that's where they make all the money so you want to create your own template and you want to write it as as official as possible and you want to sound like a legit company what you also should keep in mind is that english is not their main language so you want to use as simple language as possible because otherwise if you use fancy words and stuff they're just going to ignore you and it's going to be a hard time communicating with them then you want to switch to a messaging app like skype or wechat as quickly as possible um because it makes it a lot easier for you to go back and forth especially when you have more questions when uh negotiating because going through the alibaba messaging system is very cumbersome then you want to number your questions because um if you're not going to number your questions you're going to notice that they're ignoring questions that are numbered for some reason um so number your questions and then eventually negotiate so everything on alibaba is negotiable the minimum order quantities um the the prices of the units and stuff so you want to negotiate as much as possible just as long as both parties eventually benefit uh still from the deal all right so what are some of the questions that you want to ask when contacting your suppliers so you basically want to take these questions and then create a first contact sheet like a template that you can then send to every supplier and again be as professional as possible sound like a legit big company so they actually respond to you so the first question is and can you add a custom logo or packaging and packaging because if they can't do that then it's not going to work with private labeling then do they have any colors and styles so this is just so you have more options um what is the lead time so this is again important to for you to know when you need to order your second order because the lead time is the production from the day you place your order to the day it's ready to be shipped so this is going to be the time they just take to manufacture the products and then you want to also ask what is the minimum order quantity so what is the lowest amount of units you can order for your first order you also want to ask what the unit cost is for an order of 250 500 a thousand or any amount that you think is a good amount for your first inventory order and you want to also ask and what is the lead time for each of these order numbers then you want to ask if they can provide a sample via air shipping because if you're going to see shipping for your sample it's just going to take too long for you to make a decision eventually so i would recommend air shipping for your sample then what are the estimated shipping costs so some suppliers they they're able to give you a shipping cost because they have their own freight forwarders um and other suppliers you're gonna have to organize your own freight forwarder and i'm gonna show you later how to estimate the cost when you're going to use your own freight forwarder and how to find them but for now just ask them what the cost would be if we're going to estimate the shipping cost ourselves using our own freight forwarder we're going to need to dimension the dimensions as well of the of the products so you want to ask the weight the dimensions and how many pieces come in a box so you can estimate the shipping cost so those are the main questions you want to ask you can add some more questions if there's some specific topics for your product but these are the ones that you should ask so you can have all the information you need to make an informed decision later on when you're going to decide on which supplier to go for and now let's talk about one of the most important steps when it comes to choosing a supplier which is getting and testing samples so what you want to do for the suppliers that you have talked to that you think this might actually be a good fit you want to order samples so maybe that's like i don't know three to five suppliers and then you wanna tell them they should ship a sample to your house where you live now again i would recommend to use air shipping for that i would recommend to use dhl express so you get um the product as fast as possible obviously there there's costs involved and if you have a limited budget you can also look into other shipping methods or maybe you're gonna order samples from really just the top suppliers that you think so when you find a good one then you don't need to order any more samples if you don't find a good one you can order some more you want to pay through either alibaba trade assurance or through paypal goods and services this is just so you are protected and then you want to test those samples as you were the customer so for example this um drill survival product that we're looking at here in this video i would want to take that and actually go out and use it like in the actual use case so i would take it i would hammer on a tree or something like that and just like really use it for a couple of hours and just try to bring the product in all the situations where actually something could go wrong so that you can prevent choosing a product that will have a lot of issues eventually because again you want to avoid as many negative reviews as possible so that you can actually be successful with this product so make sure you test your product thoroughly before choosing a supplier so let's now talk about how to negotiate with the suppliers to get a great price so you can have a good profit margin so first of all if you have a local supplier then the negotiation will probably be limited because they usually have fixed prices and there's not a lot of wiggle room there so i'm just going to have to take what you get there usually however with alibaba when you find those suppliers from asia they basically expect you to negotiate with them so they're going to give you a price that is too high and they know that and they're going to know that there is going to be a negotiation taking place and then you're going to find yourself somewhere in the middle so the first thing you want to keep in mind is that you want to try and negotiate a win-win situation because let's say you um you get a very low price and they don't make any profit then they're just going to end up providing you with a bad quality product because otherwise they wouldn't be able to make profit so you want to make sure that both parties benefit from this deal you want to tell the supplier that you're actually looking for a long-term relationship that you want both parties to benefit and they're like used to people trying to just squeeze them out of any profit so they're just going to be very open to negotiating with you if you tell them that you want them to profit as well from this deal then what you also want to keep in mind is that you want to contact multiple suppliers as i've said before because that gives you options that gives you a good idea of what a fair price would be then you can also ask other suppliers to match the price that you've gotten from another supplier so then you can tell them look i have options i can go to this supplier i can go to this supplier obviously that's just one factor like the price on which supplier you're going to choose but if you have a product that the quality isn't so good but the price is good you can ask the supplier with the good quality product to match the price of the other one so you want to have options that's the main point here then long-term relationship again like i said you reiterate to them that you're looking for a long-term relationship because that's where they are making all their money then like negotiation is um they're going to give you the first offer then it's very good for you if you know the floor price so if you know the price where they're basically breaking even then you pretty much know how far you can go um with your negotiation and one way you can find out the floor price is by going to a website called 1688. so this website is basically a chinese version of alibaba and um you're going to navigate through this website by just using google translate and then you're going to find your products um for the chinese market basically and the prices usually are a lot cheaper so here you can basically see how for what price the suppliers are offering their products for domestic customers which is usually cheaper so there you get a better idea of what the floor price is for your supplier and then once you've negotiated all the details for your potential order you want to ask for something called a performer invoice this is just like an invoice that you would get if you would in fact order your inventory from this supplier you want to make sure the order quantity is on there you want to make sure the unit cost is on there including the cost for the logo the packaging and also the manual insert which we're going to talk about later and also the shipping cost if it is available so once you have the performer invoices of all these suppliers that you've talked to you have all the details that you need to make your informed decision and then once you have your performer invoice with all the information about the unit cost and the shipping cost you want to go back to your ecom freedom profit calculator which we have looked at in the product research phase and you want to go to your product and then change all the numbers here to the actual numbers that you have negotiated so let's say our unit cost is in fact like eight dollars and then the shipping cost is maybe 350. so now we can again go back to the information and we can see our actual profit margin that is actually realistic so don't forget to actually do this before deciding on a supplier because you again want to make sure that the profit margin is in fact good now if you don't know um the shipping cost because they you need to use your own freight forwarder meaning you need to organize the shipping yourself then you you want to use uh fredo s which is a website where you can find freight forwarders to calculate your shipping cost and then you can put it in here i'm going to show you how to do that in the shipping phase so you can skip ahead to that if you want to however use the profit calculator here to do your final profit calculation so you can make a decision so then when you have all the information you need from your potential suppliers you basically want to make a list and then also look at all the criteria that we have discussed in the beginning of this phase which is product quality unit cost communication manufacturer or trading company and experience and rating so you want to compare all the suppliers against each other and then choose the best one now if you didn't find a good supplier then don't just take any random one and go ahead selling this product because you need to have a good supplier in order to be successful on amazon so it's better to go for another product compared to a product that would be good but you couldn't find a good supplier for that so just keep that in mind as well and one thing you also want to keep in mind is that um before you order your first inventory which is something we're going to talk about later in another phase you want to make sure that the entire deal is um in the the chat of alibaba itself this is just important because if you if something happens and then you want to use trade assurance to get a refund um then the entire deal needs to be documented in the alibaba chat so just tell the supplier to reiterate all the deals that you have negotiated with them in the chat so it's just black on white everything is there so you can go back and then just use trade assurance if something were to happen let's move on to phase three which is branding and how to build a long-term profitable brand on amazon because building a brand on amazon is really the key and is actually required to sell your products at a premium price where you can actually make a good profit so let's get into it now let's take a moment and talk about the power of a brand because the simple fact is that people want to buy from a brand rather than from some nameless company just think about all the products that you own and ask yourself how many of those products are from a brand that you know and trust and how many of those products are from a nameless company chances are that most of the products that you actually care about you actually bought it from a brand that you know and trust so as a powerful brand you can then leverage your brand take your logo and put it on a simple product and just by doing that you're increasing the perceived value and you're able to sell that product for a price that is a lot higher compared to what the product is actually worth based on utility or materials just take this coffee cup for example because starbucks has built a powerful brand they can get away with producing that coffee for like one dollar putting the logo on the the paper cup and then selling the product for eight dollars so just like that they have an insane profit margin just by selling a commodity product or for example take this louis vuitton bag and people who buy this specific bag are basically not just buying a bag they can put stuff in they're also buying kind of a status symbol because louis vuitton has built their brand around being a luxury brand and when people wear that brand in front of other people they probably think that those people think that you're worth more if you have this kind of bag now you might be into this kind of stuff or not but you have to admit that the branding strategy off louis vuitton is actually genius because that way they're able to make bags for maybe 50 100 and then sell those bags for thousands of dollars which is an insane profit margin so it's kind of true that just by putting a logo on a product you will automatically increase the perceived value however you have to be careful to not put your logo on bad products because eventually this will destroy the reputation of your brand you only want to sell high quality products because with every happy customer you make your brand stronger and later down the road it's a lot easier for you to launch new products by just putting your logo on the specific product so the key takeaway is to increase the perceived value of the product that you're selling by branding it now the first step of building a brand is choosing your brand name and the brand name that you're going to choose here should stick with you forever because like i said before every happy customer that you get is going to build that reputation of your brand and if at some point down the line you want to decide that you want to change that brand name people are not going to know that it's actually the same brand and you're going to have to start building your reputation from scratch again so you really want to put some thought into the brand name now in a moment i'm going to show you some tools that you can use to find a good brand name but first i want to go over some things that we want to keep in mind so the first thing is that it should be easy to remember so optimally it should be easy to say easy to remember so not too long because like amazon google apple all these powerful brands they have a very easy name to remember and to say so then it should also be relatable so depending on the product or the niche that you're building your brand in it needs to be relatable to those customers so if you know people that are in your niche say your brand name idea to them and ask them if that sounds like a good brand name to them and if they would buy from this specific brand so you want to know your customer as well as possible optimally you're a customer you would be a customer of your own product so you have a better idea of what a good brand name would be now it should also be a general so you don't want to just create a brand name around one single product because then if you want to launch your second third and fourth product maybe the brand name was just like geared towards that first product and you're not really able to brand those other products with the same brand name so it's going to be hard to build a brand that is kind of um just in a niche and not just on one product so you want it to be general enough then you also want to make sure that the domain.com optimally is available so before you're going to choose your brand name you can use a tool that i'm going to show you how you can check like the social media platforms also if the the website is available like the dot com dot co or something is available for your brand name because eventually you want to branch out even next to amazon you want to build your own online store and then after you have put all that effort into your brand you notice oh my god the comments aren't available i can't even make social media pages under that name so this would be then a problem in the future so i want to make sure this is available and then also that it's not trademarked i'm going to show you how to check if your brand name idea is trademarked if it is trademarked that you're not allowed to sell under this specific name so to get some ideas and inspiration of what our brand name could be we can come to google and type in brand name generator and then a couple of websites that can give you some ideas come up so one that i have um used before is this one right here nameless.com so here you can just go to this website and type in related keywords to your niche so not only about your product about your entire niche that you want to build a brand in so if you want to sell this survival product that we have looked at in this video i would probably type in something like survival and also bushcraft because this is kind of the activity of people who want to buy products like that and maybe maybe you can also type in something like outdoor and then we can just click on generate right here and we can under randomness we can actually go with low you can play around with this i like to start with low here and then name style right here i like to click on brandable names right here so then i'm going to click on generate and then it will generate me brand names so here as you can see those are the brand names that are generated for me and they're also kind of in a like displayed in a logo fashion so maybe you can also already kind of imagine what the brand could look like so here's survival gourmet outdoor folk simsport survivalist city campish you're going to notice that a lot of good brand names they're already kind of taken and to be able to get the dot-com you're going to have to pay thousands of dollars so definitely don't do that you don't need to pay thousands of dollars for a domain you want to pick a name that nobody else has already the the domain for but you're gonna get a lot of inspiration from this site right here that's actually the the way i found the name of my youtube channel which is maddix media so i just want to go through here and look at the brand names and think about what could actually work with the brand that i want to build we can also look at some other websites that we can use for inspiration so let's go to the search results and here there's the shopify name generator which is also good so i'm going to open that up as well and then one other one that i don't really see here i think it's called lean domain lean domain search um yeah this one as well so let's open up this one as well um with the shopify uh name generator you can find good um combinations so here you can type in for example survival and then click on generate names and then you can see um cypher survival golden real survival biosurvival and stuff like that so if you want to go for a name like this then the shopify generator is good as well and the leandomainsearch.com website is also good so we can type in something like bushcraft for example then click on search and then it would also give us kind of combinations bushcraft group super bushcraft mobile bushcraft cloudbushcraft so kind of like generic words combined with your main keyword that one that you want to have in your brand name so this these two websites would be good as well to get some inspiration eventually you want to let that name sit with yourself like maybe a couple of days and really think about if you can imagine building a multi like a multi-million dollar brand with this specific name because you're going to be stuck with it for for a long time basically and you also want to ask your friends and especially people that are already in your niche and about that brand name what they think of it and maybe they also have some great suggestions for you and your brand name and also for all of your possible brand names you want to come over to a site called namechecker.com i'm going to leave all the links down below in the description and then you want to type in your possible brand name so let's just take one from this side so let's just take this one wild fave so then we can just type in it type it in here wild fave and then click on the search button right here and then we can see all the major social media platforms and also the dot com if it is actually available so for this example the dot com is unfortunately not available so i would probably not go with this name because i really want to have the dot com eventually to make my online store on a separate website but there is a lot of social media pages where it's actually available if you would have something like um wild fave store then maybe the dot com is available so that's if you really want to have that name but the dot com is not available you can put like store at the end of it if you're fine with that um and then maybe you get the dot com as you can see here so you really want to make sure that you check if if you can actually get this name on the major platforms that you want to be and that you want to do marketing on later down the road you also want to make sure that you don't violate any trademarks so people who have already trademarked that specific name that you want to use so if you're selling in the us you can come over to uspto.gov which is the official site where people can register trademarks then once you're on the site you simply go to trademarks right here then click on searching trademarks then you want to go to search our trademark database right here and then you can simply do the basic word mark search and then you can type in your brand possible brand name right here so i would just type in wild fave right here click on submit query and there we go so there's nobody who has already trademarked this specific brand name which is good now if you plan on selling in other countries as well then also look up the official site where the trademarks are registered and for those specific countries and then also search there if the trademark is already taken um in that specific country and now before we go ahead and create a logo or have a logo created we want to make sure that we determine our brand colors because with every brand they have their own color theme so to say so a good approach here would be to just look at the major leading brands in your niche and look at some patterns that you can find there like what colors are they using and the the chance is high that they have already tested a lot of different colors and they have already kind of done the work for you and have found what actually works so what you want to do is go ahead do some research on what are the leading brands in your industry that you intend to sell in and then look at their color theme so just go to google type in your keywords your products and then you're gonna find all those companies now i've already done that for the niche that i'm selling the product for and for this video so let's just go through some of these stores to find out what the patterns are for um this niche so this is the first one here you can see they have kind of like an orange and black theme going on with some photos as well then the second one there's also orange and also this greenish earthy color so we can already see that there's kind of a theme and that it kind of has the color of nature at the outdoor and then the next one we have just like black and then again orange so every website until now had the color orange so that's something to note here then there's kind of a brown greenish color and then this one again orange and black so orange seems to be like a common theme here um then we also have this one which is using mainly green and then this brown um then here we have this orange yellow color with some black and then here again we have orange the takeaways after this very short research is that we probably want to have orange as one of the colors here and then also some like brown greenish tone because that really gives the feel of a outdoor survival brand so a very cool website that you can use to create some nice color pellets for your brand is coolers dot co i'm also gonna leave a link down below in the description and here you can just click on start the generator to generate some random color palettes that work well with each other or you can just click on explore trending palettes right here so let's just do that and then we can find very popular color palettes so here we just can go through and look at what kind of fits the theme that we want to go for so we could just use this one maybe with the brown greenish color we have here some orange and blue once you find a color palette that you think is a good start to create your colors with you can just click on it so let's maybe just take this one right here so i'm gonna click on the three dots and click on open in generator and then you can also change all the colors so let's say we're not looking for five different colors we're happy with just three main colors so let's just click on the cross right here so we can just delete those and then let's say this orange right here i really like that so i'm going to click on this lock icon right here so this color will actually stay now i can just hit the space bar and then every time i hit the space bar it will generate new colors that work very well with this orange right here i can also just go to the color code right here and then just choose a color manually so let's say we want to have orange and then also some kind of a green maybe like this or we just want to have a gray kind of black gray like this we can then once you have the color we can click on the lock again right here and then for the third color we can just hit the space bar until we find a good color that will complement each of these colors as well now one thing to say here is that um if you're not a designer and you don't really have a good eye for this stuff you can just ask a designer because later on the chants are high that you're just gonna um you're gonna hire a designer to create your logo anyway so you can just send them the all the pages that you have looked at of established brands in your niche and then they should decide on what would be a good color theme for your brand so there those people are already experienced but you can also do it yourself like this so once let's say those are our colors so i'm just going to click on the lock again right here then we can also just click on save right here on top and you can create an account right here with coolers and then you can also save just palette you don't even need to create an account actually you can just um save this url right here and then you're gonna have this color palette available at any time and for your designer you can just simply take the color code right here you don't need to send them the link you can if you want to and you can just send them the code right here and then they know exactly what color that is now let's talk about how to get an awesome logo for your brand so you have two options the first one being to create the logo yourself and the second one to hire a designer to create the logo for you now the only reason why i would consider creating the logo myself is either i am a designer myself or my budget is so limited that i just don't have enough money to get somebody to create a logo for me i would highly recommend to spend some money on getting somebody who actually knows what they're doing to create the logo for you because it's really not that expensive as you might think you can already get a great logo for like 50 on fiverr or you can also find somebody on upwork who can create an awesome logo for you so let's get into how to get a designer to create a logo for you i'm gonna just show you what i would do and how i find those designers and then i'm gonna show you how to create a very simple logo in canva if your budget is very limited so the first place that i would go and look for a logo designer is fiverr.com i'm gonna have the link down below in the description as well this website is kind of based on gigs so people can post a gig where they say i will do xyz for you so people say like i will create a minimalist logo for you and you can just search their database and then find the people who can make something for you this is kind of like a one-time deal so you're going to pay a certain amount of money for whatever you want to have created so just come over here and then just type in logo design and then you can just click on search right here and then we can already see a lot of gigs about creating a custom logo now there's actually over 180 000 search results so you're definitely going to find a designer right here however you want to actually find the best ones for the best price so a couple of filters that i would recommend to apply here is to go to seller details right here and then only take the top rated sellers that way you're not gonna need to work with people who don't really have a track record of delivering good quality logos so we want to click on apply right here and then um you can also decide on your budget if you have a specific budget that you're willing to spend on a logo you can also go to logo options and then decide on what kind of style you want to go with if you want to go with a vintage logo a minimalist logo and stuff like that and then you also can sort the results by best selling so then you usually see the ones that are the most popular here on the top so then what you want to do is just go through these gigs right here and look at the designs that they have already made and look at if the style actually is what you're looking for so this first one right here starts at 55 and this is kind of a minimalistic colorful logo style this one is more like black and white um also minimalistic style then here this is more fancy so the ones that are actually looking good to you you just want to open them in a new tab so let's say this one right here um maybe this one as well and let's say this one so what i do is i usually um open up 10 different designers and then i go through them individually right here and then i choose the best three designers that i find and i send them the same message so i never buy immediately here through these packages that you can see right here i always contact them and tell them exactly what i want to create the logo for um what colors i want to have in the logo and kind of like what price i'm looking for just so before you order anything you want to get some feedback from them and immediately you're going to notice how much effort they put in that first message and i usually go for the one that puts in the most effort so um i like based on experience i had the best experience with people who really i felt like they want to create something awesome for me and then once you open up the the gig right here you can again check out the pictures right here and what you also want to look at is these packages so with the logo you want to have the the source file and the vector file because then eventually you can have you can make changes to the logo if you want to so for example here the vector file is not in there the source file so we would have to go for the standard option right here if you're on a very tight budget you can also kind of negotiate with these sellers because they can send you a custom a custom offer however these top rated sellers as you can see this one has 234 orders in queue so currently this seller is working with 234 clients so he probably has many designers working for this guy or for this girl so they have enough clients they don't really need to give you a lower price so i usually don't negotiate with them however you can try to do that if you want to if you have a very tight budget so in order to get a good logo that you actually are satisfied with make sure you communicate exactly what you're looking for um with the designer because otherwise they have to guess and then um the result matching up what you expected it to be the chances are very low so you want to send them examples that you like you want to send them the colors that you wanted to have if you're not happy just send them please change it please change this because you the logo that you're going to create is very important and you should be happy with it and you're going to stick with that logo for a very long time so you really want to make sure that it's that it's a good one and that you that it's kind of aligned with the brand that you want to build another platform you can find designers on is upwork.com this is also like a freelancer platform but it works kind of differently like fiverr um so on fiverr you can basically search for gigs and here the way it works is that you basically post a job so you can post something like i'm looking for a designer to create in a logo for my e-commerce brand and then the designers that are registered here on upwork can apply for your job that you have posted so in your job you can set your budget you can say exactly what you want and then the applicants they basically will tell like they will write a letter and saying exactly why they are the perfect person for this job and you can either pay those designers per hour or you can pay it you can pay them based on the entire project i usually use upwork to find like virtual assistants that i continually work with that i basically have on a payroll and i use fiverr for like one-time projects for logo designs and stuff like that so now if your budget is really limited and you don't want to pay a designer to create your logo you do have the option to create the logo yourself and if you don't know how to use a professional tool like adobe illustrator then i would definitely recommend to use canva.com this is really the easiest way how you can make great looking designs very quickly you're gonna find a link to this one down below as well um so here just go to camera.com and then once you're logged in you can just click on create a design right here and then you can just they already have pre-made design templates for different kinds of designs so instagram posts flyers and stuff like that so here we want to just click on logo and then on the left side you have a lot of templates that are already kind of made for you which you just have to change a little bit let's just go down here and look at some of the things so let's just for example take this one right here then it will basically just load it in your canvas right here and you can change all the design so let's say our brand name is i don't know like s m survival or let's say s h survival um so now we just put in sh and just type in survival and just like that we have created a logo in a couple of seconds we also can use another design so maybe let's just take this one right here we can just say survive of course just use the brand name for for your brand then we just have to make this a bit smaller it's like really always like drag and drop and then we can just change this word right here let's say outdoor like this just like that you have created a logo that looks actually amazing so this would be the way that i would recommend you do it once you have created your logo you can just click on share here on the top and then click on download and then you can download it as a svg file as a png file whatever you need all right now let's move on to packaging eventually you're gonna have to decide on how you wanna package your product obviously that depends on what kind of product you're selling a good thing you can do here is to order the product off your competitor and see exactly what kind of package they're using usually you can already see it on the amazon listing but it's still a good idea to order your competitors product just because then you can also like test it out and see what the quality is how they're branding their product and the goal is to have a better branding a higher quality product than your competitor so definitely do some research about what the best packaging would be for your specific product and think about what would increase the perceived value of your product the most based on the packaging because the packaging is going to be the first contact of your customer with your product and you want that experience to be as good as possible because this is the first time they decide on if this was a good purchase or a bad purchase and they're also going to judge the quality of the product based on the packaging that they see and you want to be they want the experience to be good because you want them to leave a good review compared to a bad review and the the impulse reaction to leave a bad review probably first starts when they see a low quality packaging that doesn't really look like the listing that they saw on amazon now you also want to talk to your supplier about what kind of packaging they can provide and they should also send you a layout of the packaging with all the dimensions so that you can then go to canva and create your packaging design yourself or you can also just send it to a designer at the layout and then they can create the design for you now if you have a limited budget you can go with a very minimalistic design but still like very premium looking so just put your logo on it basically um but make sure you actually do a packaging design because it will increase the perceived value of your product a lot for a lot of products you also want to make sure to create a detailed instruction manual for your product because you don't want to have your customers have any question marks when they try and use your products so if there's just any information they need in order to use your product you definitely want to create an instruction manual if you if you're not sure you can also just order your competitors products and look if they provide an instruction manual and if they do you definitely also want to create an instruction manual for your product you can create that instruction manual on canva itself and also talk to the supplier if they can print your instruction manual and put it in the box and if there's some issues with that you can also maybe create a qr code and they just put the qr code in the box and then you have the instruction manual online so people can just scan in the qr code and then on their phone they're gonna see the instructions now what many amazon sellers do as well is create a custom product insert where it's just basically a piece of like a card or a piece of paper that you put in in the box with your product basically thanking your customer for the purchase and asking them to leave a review now there's kind of a big discussion going on of what you can actually do on your product insert because amazon obviously has rules and they're actually not allowing you to collect any like customer um data any contact information on your product in search but people kind of still do it so they put like a qr code or a website on the card that takes them to kind of an opt-in form where they can like give their email in exchange for a free product or kind of another free gift um so a lot of people do it and the reason why they do it is because you want to build a customer list obviously because with the customer list you can then launch new products directly to the customer list and it's just going to make your business a lot easier amazon on the other hand wants to keep their customers on their platform and they want to keep the customer information for themselves so you kind of have to decide for yourself if you want to use the product insert strategy to build out your customer list it's definitely very valuable to have a customer list and however this strategy is kind of risky because at least to my understanding it is against amazon's terms of service to collect contact information from your product insert however i still see many people doing it now what you absolutely cannot do on your product insert is ask for a positive review so you can ask for a review in general but you cannot ask for a positive review and the other thing you cannot do is incentivize reviews with maybe a free product so you cannot say um review our product and then you get another free product or you get like a discount or something like that so you can ask for a view but just not incentivize it and again the website that i recommend to create these product inserts is canva.com all right so in phase four we're gonna go through step by step how to create a high quality product listing on amazon that will be optimized for specific keywords so people can actually find your product and then it will also communicate to the customer that this is the exact product that they were looking for so let's get started let's start by looking at the most important elements that go into a product listing on amazon so let's start with the product title in your product title you want to make sure to include the most relevant keywords for your product because only if you include those keywords then the amazon algorithm will know what keywords to rank your product for otherwise the your customers will not be able to find your product on amazon and in the next step i'm going to show you exactly how to find those keywords for your specific product so let's move on to the price of the product which is just below the title and the rating so the best way to find out the best price to sell your product for is by testing prices and then looking at how many sales you're getting so you're going to start with a launch price and then once your product starts ranking you're going to slowly increase your price and you're going to look exactly at what is happening to your cell so you're going to track everything that happens once you have changed the price and then eventually you're gonna find the best price to sell your product for now sometimes you even get more sales if you increase the price because having a higher price also adds to the perceived value of your product then we also have our product images so you're gonna have a main image for your product which is just gonna be your product on a white background and there are specific rules of things that we can and cannot do on this first image which we're gonna look at in a moment here and then you're also going to have secondary images where you can kind of showcase the main benefits the key features and just show your product being used as well so the main thing you want to consider here is that you want to have high quality images and you also want your images to communicate to your customer the main benefits and key features of your product then we also have and the variants right here so if you have multiple variants you can also set those um later on when we're gonna create the listing and then we have the bullet points right here so in order to write great bullet points you're gonna have to know your customer in and out so you're gonna have to do some research and know exactly what the customers are actually looking for what are the pain points of those customers what are the what's the actual problem they want to solve with this with this product and what are their objections why they might not buy your product and what you want to do is you want to address all those things in your bullet points so that when somebody goes through your product listing and reads the bullet points they feel exactly that this product is exactly what they were looking for because it solves all the problems that they have it actually says that in the bullet points and it also kills all the objections why they might not buy your product and we're going to look at one of these bullet points later on and look exactly how that can be done then we can also scroll down and then we're going to find a product description right here now here for this specific product they have a product description with images and you're not going to be able to put images in your product description when you start out on amazon because you don't have a registered brand on amazon yet so later on you're going to want to file a trademark for your brand and then you can register you can do brand registry for your account and then you're also going to be able to put images in your product description and then you should absolutely do it however in the beginning you're just going to be able to put text in your product description this is something it could look like so it's basically just going to be text and what you want to do here is just reiterate all the key benefits the features the objections and all that stuff that we talked about before with the bullet points you want to reiterate them here in a product description and you also want to make sure it's very easy to read which we're going to look at how to do that just in a moment now before we start and create our listing on amazon we need to do some keyword research to find all the most relevant keywords that we want to rank our product listing for so those would be the things that people type in the search bar and then optimally when our product is ranked for those keywords then our product will show up on the first page so people can actually click on our listing and buy our product so the best tool you can use to find those specific keywords is jungle scout you're gonna find a discount link for this tool down below in the description so once you're logged into your jungle scout account you want to come over here to the left side and go to keywords and then click on keyword scout and now the way we're going to find our keywords that we want to rank for is we're going to use the data of our competitors which are already selling the product that we want to sell as well so the amazon algorithm has already kind of figured out what would be the best keywords to rank those products for so that those people are actually buying that specific product so what we're going to do is we're going to go over to amazon and then we're going to type in the search bar the keyword where our product is the main one that shows up so for my product here for the video um survival settlers tool is a keyword where mainly my product will show up so i'm just going to click on search right here and then see if this is actually true so here we can see this is the main product that people are actually wanting to buy when they type in that specific product once we have confirmed that we're going to go to our jungle scout extension of our browser by going to the top right clicking on the extension and then jungle scout will load all the data of all the products here on the first page so we're basically doing the same thing as we did when we have done the product research and analyzed the market for a specific product now once the results are loaded you can just increase the size of this a little and then you want to sort all the results by rank right here so make sure the lowest rank is at the top and if you're not going to find a rank right here you can just delete the product and then you want to delete all the products that aren't actually your product right here to find your main three competitors right here so those are my main three competitors right now so what i'm going to do here is just copy the asyn right here which is the identifier number for the amazon product and i'm going to go over to jungle scout and paste in the asyn right here i'm also going to do that for my secondary competitor right here and also for for the third one so let's go back here and copy this one as well and then paste it in here and then once i've done that i'm just going to click on search and then jungle scout will generate the main keywords for me now what you first want to do is make sure everything is sorted by search volume right here which is already done by default and then you want to manually go through each of these keyword that you can find here so as you can see we have two full pages of keywords and you want to make sure to go through all of them now this is going to take some time but it's definitely worth it because then we're not going to miss any keywords that we might get sales from so let's first look at this first one here which is survival now before you put this keyword on your list you want to make sure to click on this amazon icon right here and then look at what actually comes up when people type in survival so here we can see it's not really our product it's not really the main one that comes up first so i wouldn't put this keyword on my list yet then we're just gonna go on backpacking gear do the same thing hand drill we do the same thing we're only going to put on the products that we really are confident in that this is relevant for our product so here hand drill you might think that this would be a good keyword for our specific product but as you can see our product is not really coming up here on the first page so we're not going to put that on our list so let's move on here let's go to bushcraft gear as well let's check out this one sponsored posts so for bushcraft gear it seems to be like this is the top ranking product so bushcraft gear would be definitely a keyword that i want to have on my list so what i'm going to do is just tick this um box here like left to this keyword and then i'm going to move on to all the other keywords you can also click on hand auger so again you want to go through each of them and just check on if they are actually relevant so hand auger is definitely a good keyword as well so then i'm going just tick this as well and every keyword that you basically tick the box for you can then later on save in a keyword list let's say we have just gone through all of these keywords right here then what we want to do is go to the add keyword to list button right here and then click on create new list and then you can save all your keywords in a specific list so i've already done that for all the keywords for this specific product so once we've done that we can go to keyword lists right here and then we can see all the keyword lists here on the top so i think this one was actually the most recent one so then i have just saved all of my keywords here in this specific list so these are all the main keywords that we want to target with our amazon listing by putting them in our product title in our product bullet points and also in our product description now before we can start creating our listing and actually sell our product on amazon we're gonna need to create our amazon seller account if you've ever bought anything on amazon you probably already have a buyer account but the amazon seller account which we need to sell products on amazon is actually totally separate from your buyers account so you're gonna need to sign up for a seller account specifically so there's two different plans for the amazon seller account there's the individual plan and the professional plan with the individual plan you're gonna pay for each product that you sell so whenever you sell a product you're gonna need to pay a fee of 99 cents for every product sold and then there's also the professional plan where there's no additional fee for every product sold but there's a a monthly fee of 39.99 so obviously the more you sell the more it makes sense to go for the professional plan so i actually started with the professional plan but you can totally just and sign up for an individual plan and then once you notice that you sell more units you can upgrade to the professional plan you can also look through these plans right here and you can see you have more features with the professional plan as well but if you have a limited budget you can also definitely start with the individual plan so to sign up for your amazon seller account you want to come over to sellercentral.amazon.com and then simply click on sign up right here then here we're going to click on create your amazon account and then here you just want to fill out all the fields so make sure you actually type in your actual name as it says on your id card or passport because later on everything that you provide here all the information is going to be verified so you're not going to get away with kind of making something up here while signing up for your amazon seller account then you're going to have to verify your email address so just go to your inbox and get the one-time password type it in here then on the next step you can get some information so what you'll need is a valid government issued id or passport a recent bank account or credit card statement a chargeable credit card and a mobile phone so it's very important that again you type in all the correct information as it says exactly on your id or a passport and then also the credit card statement or the bank statement has to be in the same name as the name that you actually typed in here for the sign up or the company that you type in here so let's move on here then you got to select your business country so um business location so this would just be the location where your business is registered or if you're just individual selling this is where you live then um you want to type in your business type so if you don't already have a business then you can totally just say none i'm an individual but if you already have a business then you probably want to choose the privately owned business then on the next step you have to type in your business name now again it's very important that you actually type in the business name as it says on your business bank account statement otherwise they will reject your amazon seller account then you just type in all your business information um the address and all stuff like that phone number again make sure it's your correct phone number and then again the contact information so this would be your information then on the next step you're going to have to type in your credit card information because like we've seen there are plans and you're going to be charged for having a an amazon seller account so you just want to type in that and then you can type in your store name so here it's not really important what you type in you can change that name later on so just type in something that would make sense for you now then you have to answer the question do you have universal product codes upcs for all your products here you want to type in yes and we're going to look at how to get these upc's in the next step and then are you the manufacturer or brand owner here you also want to just select yes and then do your own a government registered trademark for the branded products you want to sell on amazon now if you do you can just take yes but 99 of you watching this probably don't have a registered trademark yet so you can just select no right here then in the next step you just gonna have to verify all the information that you have given here so you're gonna have to upload a national id document front and the back side so we want to make sure that it's actually like readable so it's high quality um and then you also have to uh upload a proof of address so this would be your bank account statement or your credit card statement now the first time i've done this i actually just uploaded a pdf document that i've downloaded from my online banking account and it didn't they didn't actually accept this so you're gonna have to um if it's actually just electronic um or digital you're gonna have to print it and then you're going to have to use your phone to do a scan or a photo of this bank account statement and then give it to them like that that's the way it worked for me and then also to verify your identity they want to have a call with you you just want to um select schedule a video call and then you see all the dates and times here where you can actually um get on that call and on that call the person that will talk to you is just going to be like a three-minute call they just want to see your face and your actual government id card in your hand you have to make sure you have to kind of show them that it's not a fake one apparently they say you also might have to to show your bank statement i didn't have to do that so i don't know something they need to do to avoid like illegitimate sellers on amazon and then also you're gonna get a letter from amazon with a code to activate your amazon seller account so they want to prove that you actually live where you have said that you live so they're going to send a code to that address and then a couple of days later you're going to get that you're going to log into your amazon seller account going to type that code in and activate your seller account like that so you're going to have after you had the call with the representative of amazon and after you've entered that code to to activate your account then you're going to be ready to create your product listing the last thing we need to do before we can create our amazon listing is we need to get a upc or ean barcode so these barcodes are just like unique identifier numbers for pretty much every product that is sold in retail around the world and amazon requires you to have that barcode before you can list your product so if you're going to sell in the us or in canada then you're going to need a universal product code which is the upc code or if you're going to sell in europe you're going to need to use an ean number which is european article number and now i'm going to show you exactly how to get those barcodes the official site which gives out those barcodes is gs1. there's also reseller sites like nationwidebarcode.com and you're going to get the barcodes there a bit cheaper but the official site is gs1 and that's also what amazon recommends where you get your barcodes from and now you can actually get just a single barcode on gs1 it used to be that you can only get like bundles which would be a lot very expensive that's why a lot of people got like barcodes from reseller sites but now you can get a barcode for like 30 so i would definitely recommend to go through this side right here so just go to gs1.org and then on the top you can click on get your barcodes and then here you want to select the location that you want to sell in so if you select any location that is in europe you're going to get redirected to the page where you can get your ean barcode but let's just get a upc barcode for now so i'm going to click on united states because that's where i want to sell that product so i'm going to click on get barcode gtin number then we get to this site right here and you can read through this and what it mainly says is that you need for every size for every variant of your product you're going to need a separate barcode so here's an example if you have three sizes three colors three styles three packages then you're gonna need 81 barcodes for each one of these variants so this is just something to keep in mind but if you have watched the product research section you've probably chosen a product with not too many variants so you're probably just gonna need one or two barcodes so here we can just scroll down read all the information and here you can either get a prefix pricing where you can get a bundle where you have to pay an initial fee and then there's an annual renewal fee but you can also just get one barcode where there is no annual renewal fee let's scroll down here and click on get a gtin and then here as you can see we're gonna have to pay 30 for our barcode so the next step would be to type in your brand name right here and here you want to make sure to type in the actual brand name that you're going to use to sell your product for and not your company name if that is different so let's say my company name would be maddix ventures llc but i'm going to sell my product under the brand name wild gator then i want to type in wild gator right here so i'm going to type that in right here and then we also have product description so just type in what your product is you can also go to the the question mark here and then they say exactly what the product name should look like so i'm just going to type in auger wrench just something very generic click on add to cart and then if you need another barcode just do the same thing again and add it to the cart so here i'm just going to click on checkout and then here we're going to need to create our gs1 account so i'm going to click on continue as new here you just want to type in all your information now one thing i want to mention here is that probably a lot of people watching this video don't really have a company registered yet so under company name you can use a dba name so a doing business as and this would be the brand name that you're gonna sell your product with so in this case this would be um wild gator so you can just type in your brand name and you can say you're doing business as wild gator and you can set up your account like this and then once you complete this and confirm your order you're going to get your upc or ean barcode and you're ready to create your amazon listing all right so let's start creating our amazon listing so the first step is to log into your amazon seller central account once you're logged in you want to go to inventory right here on the top and then click on manage inventory right here you can see you don't have any products listed yet so what we're going to do is we're going to click on add a product right here and then we're going to click on i'm adding a product not sold on amazon and now the first thing we need to do is decide on what kind of category your product should be listed in on amazon sometimes it can be hard to find your category so the easiest way to find it would be to go to your competitors and look at where they have listed their products in so let's go to one of our competitors right here and then we can simply scroll down and here we can see they have put it in the adjustable wrenches category in the top level category tools and home improvement so what i would do is just copy the adjustable wrenches keyword right here then i'm going to go back here and just paste it in the search bar for the category click on search and then we can see three different options how we can put them in the adjustable ranges category so the first one would be tools home improvement power and hand tools hand tools wrenches adjustable wrenches i think this one pretty much makes a lot of sense then we can also go through automotive which doesn't make sense so i'm not going to choose this one or industrial and scientific so the best main category i would think for this product is tools and home improvement so i'm going to choose the first one right here and click on select and now the first thing we want to do is make sure we see all the options so we're going to go to more attributes right here and make sure this is turned on and then we can see here we have a lot more options for our product and now let's go through each tab here from top to bottom and enter all the details of our product now variations does your product have any variations in my case i don't have variations so i'm just going to leave it at no and then here we're going to have to type in our upc code or ean number that we have gotten before from gs1 so you can just put that in right here and then also select what kind of code that is so in my case this would be a upc code and then we can move on to the product name so just to recap this right here is the product name or product title that you're going to have to put in this field so let's look at how to create our product title a good structure for your product title would be to start off with your brand name and then follow it up with your product name including your main keywords that we have found before using jungle scout and then also add some key features and benefits also including as many keywords as possible then you can also use some words like some copywriting to make it easy to read and also look good for your customers before we create our title we want to get our main keywords from our jungle scout keyword list that we have found before so let's go over to jungle scout go to keywords keyword lists and then look for the keyword list that you have created for this specific product now here you can see those are all the keywords that i have found for this specific product now what we want to do is look at the main keywords right here note them down in a list and then this keyword list we're going to use to create our title so here you can see i filtered out the most important keywords for this product which is bushcraft gear hand auger survival and so on and then i came up with this title right here so i'm going to start off with the brand name which i have just named wildgator as an example then i follow up with the product name so bushcraft hand auger wrench and as you can see each of the each of those words is actually one of the keywords that we want to target that we have found before using jungle scout and then i'm following it up with ultimate settlers tool so ultimate was just a word that i included here to make it um look better and then settlers tools also in our keyword list up here then we have manual hand drill which is also just a keyword that people are looking for then essential frontier survival gear essential is just something to make it look better then frontier survival gear these are all keywords and then we also have some features and benefits now i didn't find a lot of like features benefits specifically for this product but one that i found makes sense because people are very that it will break very quickly is that i looked at what the what a good product is made of and that would be like strong high carbon steel so this would just be a title that that is optimized for all these keywords that you can see up top here and i also used these dashes to kind of separate each of the main phrases here so it's easier to read for the customer so it doesn't look like you just stuff all the keywords in your title so then once we have created our optimized title we're just going to copy it and paste it into the product name field right here then under brand name you can just type in the brand name that you have decided on so as an example i'm just going to type in wild gator right here and then under manufacturer you can also actually just use your brand name so i'm just going to copy and paste it in then the unit count so how many units is in your box um for me it's just gonna be one so i'm just gonna type in one right here and then you can just continue down here and fill out all the details of your specific product like sizes colors and so on and once you've done that we're going to move on to the next tab which is variations right here if your product has variations you just select the type of variation right here and then type in all the details now my product doesn't have any variations so i can actually just move on to the next tab which is the offer here we can set the price that we want to sell our product for now you can always change the price later on so if you don't know what to put in here just put in something that kind of looks right for you and you can always come back here and change this later on before you actually launch the product however a good strategy to price your product in the beginning is to price it a bit lower than what you actually want to shoot for later on when you actually have some reviews and some social proof uh for your product so you can go to your amazon fba profit calculator which again is a free tool from ecom freedom which you're gonna find down below in the description you just type in all the costs for producing and sourcing your product and if you've done that you're going to see your profit margin right here and what you can do now is just play around with the selling price down here and look at what the profit margin is going to be and a good profit margin to shoot for for your launch is going to be like 25 because then you're not going to lose as much money for the launch so here we can for example just try like 26 and 99 you can type that in here and then go up and look at what the profit margin is going to be so we're going to have a 26 profit margin if we're able to sell the product at 26.99 so again this would just be our lawn or launch price and eventually down the road we want to sell at a higher price and make a lot more profit so what we can also do is look at our competition and look at what they're selling the product for so here these are the products on the first page this one is the main competitor so the top one that comes up when you type in most of the keywords he's selling at 38 which the those guys probably have a very high profit margin and eventually we want to also get to this price or even higher however we're not going to be able to sell at this price point because maybe the quality is just as good or even better and it looks better even but we don't have any reviews yet so we don't have any social proof which is really important on amazon and then the second one is sold for 29.99 but they don't really have branded the product so our product is going to look a lot better than this one right here because they don't even have a logo on the product then the third one as well they don't have a logo they're selling for 25.99 so what we can do here is position ourselves somewhere in between um the second and the third competitor at a price point of let's say like 27 27.99 so we're a bit cheaper than this product right here they have 36 positive reviews but our product is gonna look a lot more high quality because we have actually branded the product so what we can do is just price it at 27.99 for the launch of the product and then later on when we get some initial reviews we can increase the price and make sure we increase the profit margin as well so i would actually go ahead and type in the price right here 27.99 which i'm going to use for the launch price for this product what you could also do is set your standard price as a higher price and then enter a sales price right here which then the standard price will be crossed out and it will show like there's a discount going on where you can get the product actually cheaper so you can do that if you want to then we can come down here and at the quantity we sell one of the products so we're gonna type in one then the condition is going to be new and then we're going to move on max order quantity we're just going to leave that stuff empty what you can also do is you can offer um a gift wrap so people can decide on if they want to gift wrap product for an additional fee and this is actually a way you can make some extra profit by not doing any extra work because the work is going to be done all by amazon so i'm going to just select yes right here and then under fulfillment channel we're going to select amazon will ship and provide customer service because we're going to be doing amazon fba which means that amazon will deliver the products we'll just make sure it will be sent into the amazon warehouse and if you um actually take the first one i will ship the item myself then you will just sell through amazon but then you have to physically ship the product to the customer so this is a amazon fba tutorial so obviously we're gonna take the amazon will ship and provide customer service all right and then we can go to the next tab right here which is compliance most of the information that you're going to type in here is going to be very specific to your product so i'm not going to go through that in detail most of the fields you're probably going to leave empty anyway and if you have any questions just talk to your supplier and they're going to tell you what the details are for your specific product so let's move on to images now for your main product image which is going to be the first one that you upload for your product and you're going to have to adhere to some rules so the first one is that your main product has to be on a white background and it has to fill minimum of 85 percent of the image it also should only show the product for sale so what comes in the box and not anything else that is not actually delivered when when customers order your then the product needs to be fully in frame and it needs to be well lit with realistic colors and you can you also can't add any additional logos so don't add the logo of your brand unless it's like on the product itself and obviously you're just showcasing the product and you can also not add any text or graphics additionally on um on the image sometimes in amazon you're going to see people are doing that but eventually they're going to be taken down so you definitely want to not break any rules when it comes to the images here on amazon another thing that is important to have a actual high quality image so make sure your image is 2 000 by 2000 pixels and that way people can actually zoom in the picture by hovering over the picture and the minimum would be a thousand by a thousand but you want to go for 2000 by 2000 so people can actually zoom in and see details of your product then after the first image just gonna be like secondary images where you can showcase the features and benefits of your product and show it from different angles and so show some lifestyle images of people actually using the product and like them being happy with the product and stuff like that now the key thing here is to make it high quality and just look at the overall perception of what your listing looks like with your images because if the images are bad quality then nobody is going to buy your product so when we look at the top competitor of this specific product um when you hover over the image right here you can see that you will see a zoomed in version of the image which is only possible if you have a high quality image which is 2 000 by 2000 pixels so that's definitely important um so on the main image right here you can see they have just a product on a white background which is required and you can also see the logo very well and even on the case they have the logo so the branding pretty good here especially compared to the other competitors in uh for this product market then for the second image they have this just case the product in the case from different angles then they also have an image of the product being used and here they even have somebody using the product now this person really looks like a potential customer so just by seeing that image the potential customer probably can relate pretty well to to this image right here which increases the likelihood of them actually buying the product so if you use people in your product images make sure it's relatable to the customer then you have some more images the product being used another image without the case and then you also have two videos so at some point you want to register a trademark for your brand and that will enable you to put a video in your listing for now you're not going to be able to do that but once you can you should definitely do a video because it really helps people to see the product in action and it will basically help the conversion rate of your amazon listing so if you have the budget for it the best way would definitely be to hire a professional product photographer because images are so important when it comes to selling on amazon now if you have a limited budget you can also watch some tutorials on how to take great product photos and then just take them yourself but make sure you actually put some effort in creating high quality photos because if you have crappy photos then you can do everything else right and you're probably not going to be successful selling your product on amazon so let's move on to the next tab which is the description so here we can put in our bullet points and also our product description so just to recap our bullet points is what you can see right here and then the product description we're going to have to scroll down and here we can see the product description now a couple of things to consider when writing your bullet points is that you also want to include relevant keywords like the ones that we have found for our product in your bullet points because this will help you uh rank your product for those specific keywords you also want to focus on your key benefits and also features of your product and by doing that you also want to address the pain points that your customers have and also kill any objections why your customers wouldn't buy the product so in order to be able to do that you're going to have to know your customer as well as possible optimally you would be your main customer so if you would be a person who would buy that product you definitely have an advantage you want to definitely read as many reviews as possible because their people always communicate what they are actually looking for in the product and um what they were disappointed off then you also want to join forums of people who are in this specific niche and also just talk to the customers that would buy that product and just by doing that you're gonna you're gonna get to know exactly what those customers are actually looking for and you can communicate that in your bullet points so let's look at this product listing as an example and let's see if we can find some strategies that we have just talked about in those bullet points so it starts off with upgraded r3 powerful massage gun so powerful massage gun is probably one of the main keywords that they're trying to rank this product for we are dedicated to offering a more exquisite and intense sports muscle massager gun this muscle fasia gun is designed with premium metal so premium metal housing and super powerful brushless motor delivering high penetration so these are probably topics that they realized the customers care about so they are including this in their bullet points convenient usb type c charging massage gun deep tissue so here again massage gun deep tissue is most likely a very good keyword that they're trying to rank this product for and then one of the objections is probably people not knowing if they can travel with it so they include no worry about charging when you travel with it in different countries deep tissue per cushion muscle massager again a keyword gun can be charged by usb type c with um and can be charged with power bank too so probably these people are are asking themselves can i use this while traveling and then they read okay i can charge this using usb type c i can charge this using a power bank so this is probably just killing an objection why they wouldn't buy the product ultra portable and silent percussion massager silence probably also something they're worried about like is this thing going to be very loud and then massager for athletes the key demographic here for this product is probably athletes and then when you read this this is for athletes then you're probably going to wanting to buy this product because you can see this is exactly for me the customer so i think you realize here what i wanted to show you so let's move on so again take some time to do some research about what would be good topics to talk about in your bullet points write them out and then you're going to put them in here so here this is the first one then you can just add more and just add a couple of bullet points for your product listing now the next thing we're going to look at is your product description the strategy for your product description is basically going to be the same as for your bullet points so you want to include relevant keywords you want to reinform all the things you talked about in the bullet points and you want to address objections and pain points of your customers and like i've said before when your brand is registered on amazon you're going to be able to use images in your product descriptions just like they have done right here but in the beginning you're only going to be able to use text however you want to make sure that that text is actually easily readable so you want to use bold titles and use paragraphs and all that good stuff so here's an example of this seller right here they have just like put a block of text which is not really easily readable now to make our description look nice and easily readable we're gonna need to put that in here in an html format so we're gonna go to a text to html converter i'm using this one from sellerapp.com you're gonna find the link to this one down below in the description so just wanna write out your description make sure it's uh it's perfectly optimized and then you want to paste it in here and then you can do all the formatting in this field right here so let's say we're going to do a paragraph right here this one we're going to make bold then we can also use some words and make them italic as well we can also add some bullet points right here or some numbers let's maybe add some bullet points so i'm just going to add some random stuff right here and then once you have created and formatted your description you can simply just copy the html code right here by clicking on copy html code and then you go back to your amazon account and you just paste that in right here now it looks pretty weird right here but later on in the actual listing it's going to look exactly like this one right here so let's move on to keywords and here under search terms you just want to type in all of the main keywords that you want to rank your product for so just go to your jungle scout account look at your keyword list and take out the main words and then you can just paste it in right here and that's basically all you need to do then we're gonna click on save and finish right and then as you can see here your listing is being created the process can take up to 30 minutes so just take a break come back in 15 minutes and then you can check out how your listing looks like on amazon now i've refreshed the page after like two minutes and then under inventory manage inventory you should find your listing and then when you click on your listing right here you can see exactly how it will look like on amazon so you can check out the description right here your bullet points and also the title and pictures now the the listing will not be visible on amazon for your customers until your products arrive in the amazon warehouse so don't worry nobody's going to see your listing yet until you actually have inventory phase 5 shipping so in this phase you're going to learn everything you need to know to place your first inventory order with your supplier and how to ship your products from your supplier to the amazon warehouse so let's get started let's first look at the two main ways how you can ship your products to amazon if your supplier is overseas so you can either go with air shipping or with sea shipping now both of these options have their advantages and disadvantages so let's quickly look at what they are in terms of the shipping time for air shipping it's going to be around 5 to 14 days and for sea shipping it's going to be like 30 to 60 days and in some extreme cases it's even going to be longer for example if one port is suggested then you can look at like 120 days sometimes until your product finally arrives in the amazon warehouse especially in the last couple of years with the entire world situation that was going on and the shipping times were rather on the longer side compared to the shorter side in terms of shipping cost it's going to be a lot more expensive doing air shipping compared to sea shipping so usually you're going to look at around a three times higher price to ship your products by air now the complexity is a lot lower if you do air shipping compared to sea shipping however if you do sea shipping and you need to organize it yourself then you definitely want to hire a freight forwarder which i'm going to show you exactly how to find one and then this company will arrange everything for you and will just manage the entire process for you and they have all the experience so you don't really need to worry about the complexity too much if you go with sea shipping now if the products that you want to ship are very heavy then it's definitely recommended to go with sea shipping because the cost obviously is just going to be a lot lower compared to air shipping and if you have big inventory orders then usually it's also the better way to go for sea shipping and for very light and small items it might make a lot of sense to actually go with air shipping just because of how much quicker the units will arrive in the warehouse sometimes if your products are very light if the shipment is light then the price difference isn't even that much so then you might actually want to go with air shipping so for most of you watching this video you're probably gonna go with sea shipping just because of how much cheaper it actually is to ship your products however in some cases it actually makes sense to go with air shipping even though it is much more expensive so for instance if you already have a product selling on amazon and you notice that you're going to sell a lot more units per day than you initially expected and you're gonna realize that you're gonna be out of stock for like one to two months if you decide to go with sea shipping then it probably makes sense to ship your products by air because then you're gonna be back in stock a lot quicker and you're not gonna lose out on the profit that you would have lost out on if you would have to wait for the sea shipping to arrive in the amazon warehouse now let's talk about ordering your first inventory from your supplier the first thing you want to make sure is that you've already created your amazon listing and leave it there for a couple of days just so you know that your product is not going to trigger any restrictions that you're going to have to deal with before you want to order your first inventory then also before paying your supplier through alibaba trade assurance you want to make sure that all the details of the order are in the chat in the alibaba system otherwise if something happens and there's any problem then you're not going to be able to get a refund if all the details are not on the alibaba official communication system and then usually you're going to have to pay 30 percent of the order amount up front and after the manufacturing is completed and the shipment is ready to go out you're going to pay the rest which is 70 percent sometimes it's also 50 kind of depends on the supplier but you shouldn't need to pay more than 50 upfront for your order then i would highly recommend to pay through alibaba trade assurance because of that protection however if for some reason you want to pay through paypal then definitely pay through goods and services and not through friends and family because when you pay through goods and services you're also going to be protected as a buyer and when you pay through friends and family which does come with lower fees but then if something happens then there's no way to get your money back now a big question is how many units you should order for your first inventory and the optimal amount of units you should order for your first inventory is so many that you will not run out of stock before your second order arrives in the amazon warehouse so you can use this formula right here to determine how many units this is going to be so it's going to be the lead time which is going to be the time from when you place your order to the time when the manufacturing process is finished and the orders are ready to be shipped plus the shipping time so the time it takes from your supplier to the amazon warehouse plus the decision time so this is going to be the time from the time when you launch your product to the time when you want to decide to place your second order so you know exactly how many units you should order for the second inventory then you also want to add a couple of days as a buffer time and this is going to give you a number of days then when you multiply those number of days times the estimated sales per day so you're going to need to make an estimation of how many units you think you can sell per day with this product you can use jungle scout to look at your competitors how many sales they're making per day and using that data you can make an estimation of what you think you're going to be able to sell per day now this is just going to be an estimation it's not going to be 100 correct but it's still better than just guessing and then the days times your estimated sales per day is going to be the order quantity that would be optimal so that you will not run out of stock so here's an example if you're going to have a lead time of 20 days you're going to add 20 days plus 30 days shipping time plus 20 days decision time plus seven days as a buffer is going to be 77 days then the 77 days times 10 sales per day on average it's gonna be 770 units now depending on your budget you're not going to be able to order 770 units for this example so in this case it would be better to just order a lower amount and then just use the profits from your first inventory to then order your second inventory as quickly as possible if you notice that your product will work out and it's not that bad if you're going to be running out of stock for just a couple of weeks you're going to be able to gain your rank back pretty quickly when you order your second inventory as fast as possible and you're just going to be out of stock for a couple of weeks a few terms you want to be familiar with before starting the shipping process are exw and ddp so you're going to get a quote from your supplier and if that quote is in exw what that means is that you're just gonna pay the supplier for manufacturing the products and then you're gonna be responsible for getting the products from the suppliers warehouse to the amazon warehouse by using a freight forwarder if you're gonna get a ddp quote it means that you're going to pay the shipping fee to the supplier itself and then they're going to be responsible for getting the products from their warehouse to the amazon warehouse so the simpler method would be to ask for a ddp quote and then let the supplier handle the shipping process however if you want to make sure to get the lowest price possible for the shipping it's better to ask for an exw quote and then look for a good freight forwarder and arrange the shipping process using that freight forwarder because usually the quote that you get from your supplier is a bit higher than what you would pay using a freight forwarder so this is really up to you if you don't mind managing your shipping yourself using a freight forwarder then go for exw but if you want to have it as simple as possible and you don't mind paying a bit extra then go with ddp and let the supplier handle the shipping so if you're gonna go with exw then you're gonna need to find a freight forwarder which is gonna manage the entire shipping process for you from your supplier to amazon and the best site to go and look for freight forwarders is freight os this is kind of like a search engine and comparing website for freight forwarders so let's go to fredo s and look for our freight forwarder you're gonna find a link to freightos down below in the description so click on that link and then it will take you to this site where we're gonna click on compare rates now right here so here first we need to select the origin of our shipment so let's click on origin right here then the type is probably the warehouse factory then decide on the country where your shipment comes from most likely it's going to be china and then you want to type in the address of your supplier so just ask your supplier what that address is i'm just going to type in shenzhen right here and click on confirm and then you have to decide on the destination where the shipment will go so we're going to go under type we're going to select fulfillment center so this is going to be amazon warehouses and the country obviously you want to select the country you're going to sell your product in and then under address you don't know your exact warehouse yet later on when we're going to create the shipping plan and we're going to see exactly what warehouses we need to send our products to but for now it doesn't make a lot of difference in the price so we're just going to choose a random warehouse right here and then we're going to click on confirm so under load we're going to have to give some more information about the dimensions and the weight of what we are shipping and here we have to decide on between loose cargo and containers now chances are you're not going to be ordering so many units that you're going to be able to fill an entire container so we're going to choose loose cargo right here then we're going to select calculate by unit type in our package type you have the possibility to ship by pallet or by boxes crates so you want to ask your supplier or freight forwarder what would be the best option to ship your products with i'm going to go with boxes and crates for this example and then we have to type in the amount of boxes that we are sending so let's say we are sending 10 boxes and here we have to type in the dimensions of those boxes and you're going to get all that information from your supplier so ask your supplier how many boxes will be sent out with your product and what are the dimensions of those boxes and you want to make sure that you type it in the correct unit right here so if you get it in centimeters type it in in centimeters right here then also type in the weight of each box right here once that's done we're going to click on confirm then under goods we're going to have to type in the value of our shipment so this is just going to be the price that you have paid to your supplier for manufacturing the product so let's just type in two thousand five hundred dollars and then we can also type in uh when our shipment will be ready so let's say it's ready within two weeks obviously just select whatever applies to your situation right here and then we're gonna click on done and click on this arrow right here now you're going to be prompted to create an account with freight os so just create your account right here and then we're going to move on to the next step then once you've created your account you're going to get to this screen right here so for amazon labeling and palletization usually you can get your supplier to put all the labels on the boxes so you can actually turn this off but make sure you communicate that with your supplier and if the player is not able to do it you can also have your freight forwarder do it and then you obviously want to turn this on right here then insurance this is up to you if you want to ensure your shipment i would recommend you do it just so you're covered and then for customs brokerage bond you want to say yes here i need customs brokerage that way the freight forwarder will be able to get your products through customs and then if you do sea shipping you're also going to need a customs bond so if you do sea shipping you want to select yes here as well if you do air shipping then you don't need this um so then we can click on confirm services and get results and then freightos is going to generate us the best freight forwarders for our shipment so here the best one on the top ranked by best value is going to be this one right here which is going to be shipped by c it's going to take 54 to 64 days so this is actually quite long and it's going to cost us around 1 500 the second best option here would be the express shipping via air which is going to be seven to 18 days and it's gonna cost us around four thousand dollars so as you can see shipping by air is always going to be more expensive than shipping by c you can also sort these results here by quickest or by cheapest and for your first inventory order you're probably not going to be that concerned with speed so you probably want to go with one of the cheaper options right here and which is done ocean shipping so then once you have decided on your provider you just want to click on select right here and then we can see a booking summary where once again we can go over all the details to make sure everything is correct and then we can click on confirm and book shipment right then here we're gonna need to fill in some more information like our company information we're gonna need to upload some documents for the shipment and also tell them where to pick up our shipment and where to drop it off and then once you complete all these steps then they will get in contact with you and start getting your shipment to the amazon warehouse we also want to let amazon know that we want to ship our products to their warehouses so in our seller account we're going to need to create a shipping plan and by creating that shipping plan we're also going to get our amazon barcodes and our shipping labels and also the warehouses that we need to send our products to so to create our shipping plan we're going to log into our amazon seller central account then we're going to go to inventory right here and then we're going to click on manage fba shipments then here we're going to click on send to amazon then here we want to type in the address where our shipment comes from so this would be the address of your supplier and then you want to choose the marketplace so if you're going to sell in the united states then just choose united states right here or wherever you're selling and then we're going to choose the listing which we're sending a product for so it's going to be this one right here under packing details we have to choose between individual units and case packed so individual units you would want to choose if you have multiple different products or skus in one box but if you only have one type of product in your box then you want to choose case packed so we're going to click on create new case pack template right here then here we want to decide on a name for this packing template i'm going to name it as my product name survival auger wrench and then we're going to have to decide on how many units come in one box so i'm just going to type in 32 so it would be 32 units in one box here we have to type in the dimensions of one box you're going to get that from your supplier and make sure you look at the units right here so the dimensions here are an inch and the weight in pounds because usually the supplier in china will give you all the dimensions and the weight in the metric system so you're going to have to convert it into this imperial system right here then here we have to decide on if we the seller are going to label the units ourselves or if you want amazon to do it now if amazon does it they're going to charge a fee to do it so usually it's less expensive if you're just going to have your supplier or your freight forwarder label the boxes for you so i'm going to choose buy seller right here and then click on save and if you see any errors here you can just click on these links up top here and make sure you just enter all the information that they ask of you so here they want to know the dimensions of each of the units so i'm just going to quickly type that in here then i'm going to click on save and just like that we have created our template and then we want to make sure that under packing details we actually have the template we have just created and then we want to type in the amount of boxes that we are sending in to amazon so let's say we are sending 10 boxes now if you have selected individual units right here you're going to have to type in the number of units that you're selling in to amazon so then we're going to click on ready to send right here and now we're going to get our amazon product barcode so we're going to click on print all skew labels right here then we're going to click on print all and this will download a file to your computer where all your labels are going to be so when you open up that file this is what it's going to look like these are the barcodes that you need to put on every single unit that you send into the amazon warehouse now oftentimes there is a confusion between the upc barcode and the f and skew barcode which is the one that we've just generated which is the amazon specific barcode so the upc barcode we're going to get that from gs1.org and we're just going to need that one to create our amazon listing but once our listing is created and your products are ready to be sold on amazon the only barcode we need is the fn sku barcode so the ones that we have just created you want to send to those barcodes to your supplier and then your supplier should put each of these barcodes on every single unit of your product so again take this file and send it to your supplier and tell your supplier he should put those barcodes on each of the units before shipping them to the amazon warehouse then we're going to click on confirm and continue then here we need to select our ship date this would be the date when the inventory is handed over to the carrier so if you don't know the date yet just select any date that makes sense and later on you can come back and adjust the date right here then on the shipping mode you either have to select spd or ltl spd is just individual boxes and ltl is and boxes on pallets now the best way would be to ask your freight forwarder what you should choose right here and then on the shipment you can finally see the amazon warehouse where you need to ship your products to so sometimes it's going to tell you to ship it to multiple warehouses right here we only have one so this would be the one warehouse we're going to ship all of our units to and then under select a shipping carrier you can use the amazon partnered carrier and if that's available we're going to just use our freight forwarder so i'm going to choose other right here and then we're going to click on accept charges and confirm shipping and now the last step is to print our box label so we're going to click on print right here and now for each box that we're sending to amazon we're going to get one shipping label so you want to take this document and send it to your supplier or your freight forwarder whoever will put those labels on your boxes so just to make it absolutely clear the shipping label that we have just generated you want to send that to your supplier or your freight forwarder and they should put that on every box where all of your units are in so every carton and the f and sku barcode that we have also generated in our shipping plan and you want to put that on every single unit or your supplier or your freight forwarder should put that on every single unit before you're going to send all that in the amazon warehouse so as an example if i have 10 cartons with 32 units each in one carton then i'm going to have 10 shipping labels one for each carton and f and skew barcodes that i need to put in every single unit now one thing we haven't talked about yet is quality control so what i would recommend is to organize a product inspection before your shipment goes out to amazon just because you want to prevent any like negative reviews just because of bad quality when you launch your product so the easiest way would be to hire an inspection company which is going to just check some of the units of your shipment and make sure the quality is actually good if you want to save the cost of an inspection company you can also just send the products to your house first and then inspect them yourself and you can also put in all the labels yourself and then you're gonna send the units from your house to amazon now if you're not living in the country that you're actually selling in on amazon then it's probably going to be more expensive to ship it to your place first and then to amazon it's also going to take a lot of time so then i would definitely just hire an inspection company i'm going to leave a link to one that i recommend down below in the description but you definitely want to do an inspection to make sure the quality of your products is actually good enough so you can sell it on amazon all right so let's move on to phase six which is product launch in this phase you're going to learn exactly how to get your first sales and reviews and how to get your product to the first page of search results and get your first organic sale now the main thing we want to keep in mind with our launch process is that the main goal is to get our product ranked on the first page for our main keywords and it's not the goal to make as much profit as possible then once you notice that you get more organic sales from your product being ranked on the first page for your relevant keywords and you also get some more reviews that's when you can start to optimize for profit but in the beginning it's already a success if we're able to break even with our cost but we're slowly able to rank our product on the first page of search results for our main keywords now when you first list your product it will be sitting somewhere on page 10 where you're not going to be making any sales even though amazon kind of gives your product a boost in the beginning it's not nearly enough to get your product from page 10 to page number one where all the sales are made so what we need to do is to artificially increase our sales and reviews in the beginning and also run some amazon advertising to our target keywords to boost our product to the first page and once our product is listed on the first page we will slowly start to get some organic sales so just people typing in our target keyword and then they see our product on the first page and they start buying it now when you actually have a better listing better photos and a better product than most of the other competitors then your listing will stay on the first page and you're going to be able to continue making organic sales that you don't really have to pay for and once this is the case this would be when the launch process is over now let's look at a couple of ranking factors that the amazon algorithm looks at when deciding where to rank your product so number one would be the keyword relevance meaning your product and your listing has to be actually relevant to the keyword you want to rank your product for now because we have optimized our listing for our main keywords this should already be the case then the sales history so the amazon algorithm is going to look at how many sales were you able to make for a specific keyword in the past now when you launch your product you're not going to have any sales history and this is exactly why we need to artificially boost our sales in order to get a sales history and get ranked on the first page then you also have ctr sessions and conversion rate so these are just some metrics of how well your listing is performing but if you follow to the amazon listing phase of this tutorial you shouldn't have any problem getting a good ctr and a good conversion rate then you should also make sure that your product is in stock obviously the amazon algorithm is not going to rank any products that are actually out of stock now when your product is out of stock for too long you're going to need to do a re-launch because it's just going to be too hard to get your rank back just by getting your products back in stock but if your product is going to be out of stock just for a few days or a few weeks then it shouldn't be too hard to get your rank back on the first page so the launch process can kind of look like this graph right here in the beginning we're going to have a lot of boosted sales and i'm going to show you exactly how to boost those cells in the beginning and then once our product starts ranking because of those sales then we're also going to get organic and once you get enough organic sales and the product is consistently ranking for your main keywords then you can slowly stop artificially increasing your sales and that's where the actual profit is made that's when your product will be listed on the first page and you're going to be getting organic sales that you don't have to pay for in terms of the selling price in the beginning you want to have a launch price which is a bit lower than what you actually want to shoot for once you start getting organic sales and if you have watched the amazon listing part of this tutorial then you already kind of know what price would be a good launch price to go for and then once you start getting organic sales you can slowly start increasing your price and then look at what the conversion rate is going to be what the sales are gonna be and just by testing this way you're gonna finally find the best price to sell your product for so you can make as much profit as possible now let's look at a couple of strategies how to get your first sales number one would be to get your friends to buy and review your product now this strategy is very straightforward and hands-on but it actually does work very well and it's very powerful now actually it is kind of against amazon's rules but if you do it correctly then there's really no way how amazon can find out that you have initiated those sales so what you want to make sure is to tell your friends to actually type in your main keywords in the search bar of amazon and then go through all the pages look for your product and then buy your product going through that way because then the amazon algorithm will see that your product has been bought after a specific keyword has been typed in the search bar and that way amazon is going to rank your product higher for this specific keyword you also want to tell your friends or wherever you're telling to buy your product to make sure they leave a review after like a week or two after using the product and obviously this should be a five-star review optimally with pictures just giving the product some good initial reviews to give it some initial social proof and you absolutely need to make sure to make this look as organic as possible so amazon has no way to figure out that you have initiated those sales yourself because actually this is kind of against amazon's rules so for example you don't want to tell your flat mage to order your product because then it will be sent to your own address and then amazon's going to figure out that you are behind this specific purchase and they might close down your account and again this is a great way to get some initial five-star high-quality reviews to get some initial social proof and the best way would actually be to write the reviews yourself make them look natural and then just send them to your friends and tell them after a couple of days of them buying the product that they should now post this specific review under the product that they have bought another strategy which is a bit more advanced is to use facebook ads to create a customer list for your specific product and then launch your product to that specific customer list also giving them a big discount so they can increase the sales for your specific product now this is kind of an advanced strategy and you have to know how facebook ads work in order to make this work but it is a very powerful strategy if you actually know what you're doing another great way to get some initial sales is to leverage micro influencers so you probably know that there are multiple influencers which have millions of followers which actually charge a high price for them promoting your product but there's also micro influencers who don't have that many followers and for them you don't actually need to pay them to promote your product all you sometimes need to do is just send them your product for free and just tell them to kind of feature it in one of their stories and oftentimes those promotions will get a higher conversion rate than one of these big influences because it's just going to be more authentic so you just want to make a list of some micro influencers which don't have so many followers that they actually charge for a promotion they're just going to be happy that they're going to get a free product and then you just send them this product and in return all you need to do is just do a story or a post with that product and just like that you're going to get a good reach for people that are going to see a product and you're going to get some initial sales and the main way how we're going to boost our sales is going to be amazon ppc campaigns ppc stands for pay per click so we're basically paying amazon to show our product at the top of the search results for specific keywords and also next to other products that are already getting traffic so that are already ranked for specific keywords and that way we can also get some initial sales we're going to have to pay for those clicks but if you set those campaigns up right and optimize them properly then you're probably going to be even profitable with these campaigns and you want to keep continue running these campaigns even after your launch is finished because they're just going to make you money anyway so now let's look at how to set up our ppc campaign now one thing i want to mention before we get started with our campaign is that in order to be able to use advertising on amazon you're gonna need to have a professional seller central account if you have decided to sign up for an individual account to save some money now would be the time to switch it over to a professional account so you can actually set up your ppc campaigns so once we're logged into our seller central account we want to go over to advertising here on the top and click on campaign manager then here you want to look for a button that says create campaign there's three different types of ads on amazon there's the sponsor products the sponsored brands and the sponsor display so we want to set up the sponsored product ads and what these are is just when you type in a keyword here on amazon then on the top you can see these sponsored product ads these are the ones you want to set up and then also um when you click on a product and go to the product listing when you scroll down you can also see some ads right here under products related to this item these are also sponsors so we can also use to sponsor product ads to set up these ones right here so we're going to click on continue right here here first we have to give our ad group a name so i'm just going to name it like my product which is bushcraft hand auger wrench and you can just name it whatever you want just make sure it makes sense within your campaign structure now sometimes you're gonna the layout here of setting up a campaign will be different in your account depending on when you watch this so just try to follow along here because most of the main items are gonna be the same but the order sometimes is kind of different and then here under products we simply want to add the product that this specific campaign is for so we only have one product right here so i'm just going to click on add obviously make sure your product is actually in stock before setting up your campaign then let's move on to targeting so there's going to be automatic targeting and manual targeting which you can choose from so if you choose automatic targeting then the amazon algorithm will decide for itself what would be the best target keywords to show your ads for it's basically going to look at your title bullet points and description and then filter out the keywords where they're going to show your ad for now personally i would set up an automatic targeted campaign and a manual targeting campaign but if your budget is limited i rather set up a manual targeting campaign where you're gonna have a lot more control over the targeting and you can really make sure that all that keywords or products that are gonna be targeted with your ads are very relevant to your specific product so for this campaign i'm going to switch from automatic targeting to manual targeting and that will give us a lot more options here for what we want to target with our ads so with the manual targeting we can either target specific keywords or we can also target products so when you target keywords then you basically decide on what keywords your product should show up for and then your product will show up here in the sponsored products if you decide to target specific products like this one for example then your product your product ad will show up down here in the product related to this item so you can see this these ones are sponsored as well and these ones are targeting this specific product right here what i would recommend is to create a campaign for both of these targeting options so one for keyword targeting and also for product targeting and then see which one is more profitable for you so let's start with the keyword targeting option right here and move on to keyword targeting and as you can see there are different keyword match types there's the broad match the phrase match and the exact match and before we move on here and decide on the keywords that we want to target we really need to understand what those match types mean so if you go for the exact match then your ad will show up for that specific keyword so the exact keyword misspellings singulars and plurals so for example if you target the keyword mommy sleeping bag then your ad will show up for mommy sleeping bag mommy sleeping bags which is a plural or mummy slapping bag which is just a misspelling if you also go for the phrase match then the ad will also show up when your keyword is just within a phrase so for example for mommy sleeping bag it could also show up when somebody types in three season mommy sleeping bag mommy sleeping bag blue and so on if you also go for the broad match then your ad can also show up for synonyms abbreviations acronyms misspellings and variations including plurals and stemmings so for the keyword mummy sleeping bag your ad could also show up for mommy sleep sleep bag mommy mommy style sleeping bag sleeping bag hooded sleeping bag so the net that you cast here is a lot wider the higher you go so for exact match it's just really that word that you're targeting which is very narrow then for phrase match you're going to have more options and then for broad it's going to be even wider now when it comes to deciding what keywords you want to target with your ad you can look at the suggested list right here here amazon kind of gives you suggestions what could be good keywords for you to target so what you want to do here if you decide to go with this option is to go through these keywords and decide on what would be the most relevant keywords that actually are relevant to my specific product and then you can add those keywords by just clicking on add right here you can also decide on what match type you want to go for then those carrots will end up in the right column right here and here you can also adjust the bit so if you want to make sure that the likelihood is a bit higher that your product ad will actually show up you can actually increase the bid here just a tiny bit like a couple of cents now the strategy that i use for finding my main keywords to target is basically the same one as we've used to determine what kind of keywords you want to put in our listing so i'm going to quickly go over that method again so you just want to go to amazon and type in the most relevant keyword for your specific product so you can see in the results only your type of product will show up then you want to click on the jungle scout extension right here on the top and that will load all the products in a list and again if you don't already have the jungle scout extension you're going to find a discount link down below in the description then here once everything is loaded we want to sort the results by the rank so we're just going to click on rank right here so the one with the lowest rank is at the highest this is usually the one who makes the most money and is ranked number one on this specific page so here you can see this is the main competitor for this product so what i'm going to do is just copy the asin right here by clicking on this button then i'm going to go to the jungle scout platform go to keywords keyword scout and then i'm just going to paste the asin in right here i'm going to do that for two more products i'm going to copy this asin as well again go to jungle scout paste that in here and do the same thing again right here for the third competitor and paste that in now i can click on search and now i can see exactly what keywords those products are making sales from and these would likely be the keywords that i should target as well with my ads because they have already proven to convert into a sale for my specific product however here what we want to do is we want to really just capture the keywords that are most relevant to our product so you want to go through each of those keywords and then click on this amazon button right here open up this in a new tab and really see if your product is actually the main one that comes up for this specific keyword so for survival gear this is kind of related to the product that we're selling here but it's not really uh too relevant for this specific keyword so i probably wouldn't want to use this keyword to put my ad on so i'm going to go back here and i'm not going to select this specific keyword so let's go through each of them let's for example go for let's go for hand auger right here and here you can see that this keyword is a lot more relevant so i'd actually want to use this one and target this one with my advertising so for all the keywords that you actually want to target what you want to do is you want to just um you want to select them right here so let's say this one was well and then we can click on add to keyword list and we can actually create a specific keyword list of all the keywords that we want to target with our ads now if you already have watched the amazon listing part of this tutorial then you should already have a keyword list for your specific product and once you have your keyword list you can just come over to keywords click on keyword list right here and then you can find all of your keywords in that specific list so now we can just select all of these keywords right here click on download csv file then we can open that specific file copy all of our keywords and then go back to our amazon campaign and click on enter list right here and then just paste all of our keywords in this list click on add keywords and then here it tells us that 10 of those 60 keywords don't actually have a suggested bit that usually means that there's not too much traffic for those specific keywords so here what i would do is just lower the bid slightly so let's say we're able we're willing to pay 65 cents for those keywords and then i'm going to click on add keywords right here and they will put all of these specific keywords in our targeting list right here so here if you want to go really narrow and just really target just those keywords so the exact match and maybe also the phrase match you can just delete all the broad match keywords right here if you want to however i actually like to keep most of them in right here and then after a couple of days i'm gonna see uh which carrots i show up for with the broad match and i can put the ones that i that wouldn't have converted in a sale into the negative keyword targeting list right here which we're going to talk about in a moment so that's really up to you how broad you want to go in the beginning basically you're just going to have to pay some money to get some data inside of your campaign right here and then you can optimize from there you can change all the campaign settings later on once the campaign is running so if you notice that amazon is spending too much money because you have like too many phrase and broad matches inside of this campaign you can just remove them and just work with the exact matches so this is exactly how to target specific keywords with your ads now let's also look at product targeting which we have looked at before these are the ads that show up below a specific product which is probably your competitor so these ads right here so when we go back and change from keyword targeting to product targeting what we can do right here is actually add products that are our competitors where we want to show up next to them so people can actually decide to go with our product rather than this specific product that they're actually looking at so what you want to make sure here is that there's actually a reason to actually go with your product so one reason might be that you're going to have a very similar product but your price is a bit lower or you actually have the same price point or a higher price point but your product listing looks a lot more high quality or it's just something differentiating you from the listing that you type in the campaign so that there's actually a reason for the customer to go for your product instead of the product that they're looking at currently so to add the products that you want to show up for you want to just click on individual products right here and then you want to create a list of the products that you want to show up for so the way i would do it is just again go to amazon type in your keyword where all of your competitors show up and then if you want to show up next to your competitor all you need to do is just go to the competitors async right here you can just click on copy asyn and then you just want to um go to enter list and you just paste the asyn in right here now we can also do that with a couple of other ones so we can also go for the second one right here paste it in right here and then maybe take another one so let's take this one as well and paste that in right here and then you can click on target and you can check out if those are actually the correct products so again in the beginning you're not really gonna know what will work for your specific listing so you're just gonna have to try out a few products right here that makes sense for you and then you're gonna come back every day to your campaign and you're going to see what products are going to work better so i want to increase the bid for those products and the ones that aren't really working you can basically delete or you can just decrease the bid one other thing i want to show you here is let's for example go to automatic targeting right here then when you scroll down to negative keyword targeting if you have a manual campaign is targeting specific keywords and you also have a automatic campaign you want to make sure that you take all the keywords that you're targeting in your manual campaign and put those in here in the negative keyword list so the automatic campaign knows that it shouldn't target those specific keywords if you don't do this then your automatic campaign will compete with your manual campaign which is something you don't want to do so what we haven't talked about yet is bidding and if you see a bid what that basically means is just how much you're willing to pay for a single click on your product listing now optimally you want to have your bidding as low as possible so you're going to pay as little as possible for a click however this is kind of working like an auction so the advertiser was willing to pay the most for a click this is the advertiser who actually gets the best position for the ads so we can scroll down here to campaign bidding strategy by default it is set up to dynamic bids so amazon is able to increase your bids and lower your bids depending on how well your ad is performing i would actually change this to dynamic bits down only so amazon will decrease your bids if your conversion rate is not as good and i would manually increase your bids if you actually find good search terms which your ad is converting well for i wouldn't let amazon do it so if you select this one right here then amazon will do that for you however if you choose this then sometimes you're going to find amazon is going to spend a lot of money so i would rather do that myself manually by just going into the campaign seeing what works and then increasing the bids of the terms that actually work well then we can move on to settings right here so you want to give your campaign a name so again we can just name it whatever our product is called or whatever name you want to give it based on your campaign structure i'm just going to name it like this then we have a start and end date so let's say you want to start this campaign tomorrow and i usually leave the end date blank because i'm going to check my ads manually and i'm just going to turn it off whenever i feel like the ads are not working however if you might forget to turn off your ads you can also just set an end date right here then for a daily budget i usually set this to ten to twenty dollars now i would do like five to ten dollars at least just to so you get some clicks and some data um otherwise you're probably not going to get many sales through your campaign so then once everything is set up we can click on launch campaign right here and there we go now we have successfully launched our first campaign for our product so now we can go to campaign manager right here and now here we can see the campaign that we have just set up this one which is scheduled to start running tomorrow you can also see all the information like how much has been spent on this campaign how many orders it has generated how many sales and the return on ad spend if you want to change anything inside of your campaign or optimize your campaign you simply click on bushcraft wrench or your campaign name and then here you can switch up your ad groups you can adjust your bids right here you can add some keywords for your negative keyword list and just go into campaign settings and change whatever you want to change and optimize your ads with now i hope this gives you a good idea of how to launch your first ppc campaigns on amazon obviously there's much more to running successful ppc campaigns but to just go that far into detail would be too much for this video however if you want me to make another detailed video just about ppc campaigns leave me a comment down below and i'll make sure to make one of those videos sometime in the future now here's a couple of ways how you can get your first reviews on your product so the first way we already talked about which is getting your friends to buy your product and then a couple of days later getting them to review it and leaves you a five-star review optimally your right to review for them make it look very natural and then just tell them what to review your products with then you can also use the product insert which is also something we have already talked about on your product insert in the box you can just leave a card thanking for the purchase and also asking to leave a review then the last one is to use the amazon feature to send a review request so once somebody orders your product you can click on the order page and you can click on send review request and then your customer will get a request to review your product now to do this manually every time somebody orders your product it's going to be a lot of manual work so now i'm going to show you a way how you can automate this using jungle scout so on jungle scout you want to make sure to connect your amazon seller central account to your jungle scout account and then you can come over here to marketing on the left side and you want to click on review automation and then here all you need to do is just activate the review automation button right here and that's all you need to do then once that's activated every time you get an order on your amazon account this feature will make sure to automatically send that review request to your customers now i normally don't promote any courses or mentorships on my videos but i feel i would do you a disservice if i didn't tell you about this platform e-com freedom because this is where i learned how to sell on amazon and honestly it's the best resource that i found to learn how to sell using amazon fba they have 40 plus hours of high quality instructional videos where you're gonna learn all the strategies step by step there's also a mentorship included where you can actually send in your product ideas to experts who have done this a thousand times and then they can tell you if this would be a good product to launch or not you can also send them your listing and make sure it is optimized before you do your launch they also have an amazing facebook community with active amazon sellers so people who are actually doing this stuff helping out each other which is an amazing resource as well now again normally i don't promote any courses on my videos but i did get to know dan vaz personally and i saw how much he actually knows about how to sell on amazon and how much work he has put into the amazon fba course on the ecom freedom platform and how much effort they put in their students actually becoming successful so i really have a good feeling promoting this course to you because i really know that it will help you so they do have a seven day free trial which you can just use to check out the entire platform and decide if this is the right thing for you to invest in and if you decide to do then i also have an exclusive discount for you i basically asked dan if he was able to get a discount for my audience people watching my channel and he actually agreed to give you guys a very generous discount for the amazon fba course and mentorship so click on the link down below in the description sign up for the seven day free trial and see if this might be a good thing for you thank you so much for watching the video all the way through to the end i know that not even five percent who will click on this video will actually watch to this specific point so congratulate yourself just for getting to this specific part and again thank you so much for watching this video i hope you got some value out of it and if you did please make sure to like the video subscribe leave a comment and share it with any person that you think might benefit from the video i do wish you all the success and all the best for your journey to becoming an amazon seller and i look forward to seeing you in the next video